Market differences between English Mobile Market and Chinese Mobile Market

1. Road to the West
Differences between Chinese and English Market
- Engputer/杨文峰

2. Competitor Differences
● Top 100 Grossing Games - Link
● Current Top Chinese Mobile Game Publishers - Link
● Values(Data Driven/Revenue Driven)
● Innovations vs. Copycats
● Types of Games (Casual/Complex)
CN/EN Market Difference

3. User Differences
● Audiences (All Ages/ 18-35)
● Values (Play to Win/Pay to Win)
● Consuming Habit (Willingly to pay ot not; Rational/Irrational)
● Replacement (Console Games/ PC and Web Games)
CN/EN Market Difference

4. User Acquisition Differences
● Official Markets/Local Markets
● Over 400+ Advertising Companies/Local Markets
● (Sample)Facebook Friends and Open Graph
● Game Medias (Interest vs. Dollar)
CN/EN Market Difference

5. Other Differences
● Definition of Success (Popular/Revenue)
● Preferred Types (Casual/Mid-Core)
● Operations/Game Events (Sustainable/Easy Money)
● User Interactions(Standard/None)
● Monetization (Various Ways/IAP)
● 3rd Party Services (Various Solutions/Self Developing)
● Industrial Leaders’ Opinions(Various/Dominant)
CN/EN Market Difference

6. Forgame US - What Can We Offer?
● Enough Quality Users for Beta Testing before its Launch;
● Help to Shape the Game for English Market;
● Enough Budget for Effective Marketing and Pro Data
Analysis;
● Localised Game Events and Pro Data Analysis;
● Valuable Feedbacks from Users and Data Analysis;
● Up to Date English Market Insights.
About US

7. Forgame US - What Do We Prefer?
● We don’t license games;
● We publish the game in English Market first then in other
language markets;
● We prefer games with decent game-play;
● Game matters, team matters more;
● 1-2 Games a Year;
About US

8. Contact Forgame US
roy@forgame.com engputer@forgame.com
Roy Engputer
Contact US