2. Aeroponics: Food Creation and Distribution Emily June
Assignment One, Research
“Future food for cities”
http://www.kurzweilai.net/future-food-for-citieshttp://www.kurzweilai.net/future-food-for-cities
3. Aeroponics: Food Creation and Distribution Emily June
Assignment One, Research
”These new technologies allow [consumers] to
take control of their own food production”
http://www.kurzweilai.net/future-food-for-cities
4. Aeroponics: Food Creation and Distribution Emily June
Assignment One, Research
• Aeroponic gardens save 90% water
• Growth rate can be 25% higher than soil
gardens
http://www.kurzweilai.net/future-food-for-cities#!prettyPhoto
5. Aeroponics: Food Creation and Distribution Emily June
Assignment One, Research
“Agropolis will likely be a concept store and
market where vegetables are grown on
site.” http://www.kurzweilai.net/future-food-for-citieshttp://www.kurzweilai.net/future-food-for-cities
6. Aeroponics: Food Creation and Distribution Emily June
Assignment One, Description of Future Service
Food Creation and Distribution with
Aeroponics
7. Aeroponics: Food Creation and Distribution Emily June
Assignment Two, Name Process
• Selected words: Sustainable, aeroponics, healthy,
organic, gardens, growth, future food, technology
• Name Possibilities: Sustainable Gardens, Sustainable
Growth, Aero Gardens, Aero Technologies, Aero-
organics
• Selected Name: Aero Gardens
• Justification: Aero sounds intriguing and futuristic,
while Gardens is safe and familiar. It sounds healthy.
8. Character/Persona Tone
Health Conscious Technology
Easygoing Market/Store
Progressive Creation
Smart Growth
Assignment Two, Brand
Character Diagram
Aero Gardens
Language
Aeroponics Purpose
Organic Creates
World Hunger Sustains
Garden Feeds
Healthy Nourishes
