House Style Guide

Conﬁdential and proprietary material for authorized
Verizon personnel only. Use, disclosure or distribution
of this material is not permitted to any unauthorized
persons or third parties except by written agreement.

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If we’re not the most reliable network you’ve ever
had, we’ll pay for the calls you’ve made.

When your network extends all
around the world, you can rely on
Verizon Business to help you design
and manage it more e ciently.

With the power of our far-reaching global IP
network, our experts can create integrated
network solutions and help you.

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Verizon House Style Verizon House Style

Introduction

This document sets out the six
principles that deﬁne the Verizon
house style. The new house style was
developed to create greater impact
in the market by more accurately
reflecting the energy and excitement
of our brand personality and
leadership position. Using a single
visual system that is consistent across
the entire range of our business
creates a look and attitude that stands
apart from our competitors.


Guiding Principles Overview The V-mark

1 Use the V-mark as a constant
touch point.

2 Use white as the stage and
Verizon red as the hero.
The

3 Use the unique photographic white stage

Secondary
color

style to stand out. Unique
photographic
style

4 Use the white stage to create Horizon

depth and dimension.

5 Use typography to create the
www.verizon.com 1.800.NETWORK
right attitude for the audience. Home for
the logo

6 Use the consistent home
for the logo.


Elements Overview

White

Verizon Red
The V-mark

Bright Colors

Unique photographic style (Consumer, Business, Product)

Myriad Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
10
Myriad Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Color Typography

The white stage Home for the logo


1 Use the V-mark as
a constant touch point.
The V-mark is a recognizable graphic
element that leverages visual equities in
a new way.
The V-mark Stage version The V-mark Close-up version

– The V-mark has a ﬁxed size and position.

– The V-mark is always used as a
background element.
– There is a set of V-mark flavors that can
be used.

The V-mark Stage version (Applied) The V-mark Close up version (Applied)

Verizon red/ Black/white Grayscale Flat color
white avor avor avor avor

www.verizon.com 1.800.NETWORK www.verizon.com 1.800.NETWORK www.verizon.com 1.800.NETWORK www.verizon.com 1.800.NETWORK

Flavors

Verizon House Style 10 11 Verizon House Style

Verizon red

Black

2 Use white as the stage and
Verizon red as the hero. Verizon red, black, gray graphic elements
Gray
Verizon red

.
Although white has the most real estate in
the house style, Verizon red should be treated
as the most important color in the palette
because it is recognizable as Verizon.
– Headlines, copy and other graphic elements C: 0 M: 0 Y: 0 K: 12
C: 0 M: 0 Y: 0 K: 4

should predominantly be in Verizon red with C: 0 M: 0 Y: 0 K: 4
C: 0 M: 0 Y: 0 K: 30

black and gray as supporting colors.
– The white stage is actually a ﬁxed series of
gray tones.
C: 0 M: 0 Y: 0 K: 0
The white stage C: 0 M: 0 Y: 0 K: 4
– Bright, inviting secondary colors that contrast C: 0 M: 0 Y: 0 K: 12

with or complement Verizon red are a strong
feature of the house style. The secondary colors White stage White stage

appear in any amount within photography or
as less than 0% of overall color when used in
type or graphic elements.
Verizon red Verizon red

Secondary colors Secondary colors
through photography through graphic elements


3 Use the unique photographic
style to stand out.
Verizon can really stand out against
competitors through photography.
No company in the market has a distinctive
photographic approach except Verizon.

– One style exists for all photography.
– Consumer, business and device images are all
shot as silhouettes with floor reflections and Consumer

then placed on the white stage.
– Photographs of individuals capture a utopian
energy through genuine moments.
– The hyper-real photography style is bright,
energetic and intimate.
– The photography subject should reflect the
target audience.

Business Device


Images not for available for commercial use. Images not for available for commercial use.


4 Use the white stage to create
depth and dimension.
The stage is a virtual place where anything
can be imagined. The white stage gives a
sense of depth and space that invites the
viewer in. Dynamic visual relationships are
created between the elements that are 2/3
positioned within the space.
– Place elements in combinations using
foreground, mid-ground and background
to create a sense of depth.
– The horizon line is in a ﬁxed position, located
1/ up from the bottom of the layout.
– The stage has a reflective floor. It mirrors the
bottom 1/ of subjects by gradating from
0% opacity to 0% opacity.
20% 1/3

– Reflections have no color.

Opacity
1/3

0%


5 Use typography to create the
right attitude for the audience.
There is a distinctive and ownable proprietary C: 0 M: 100 Y: 85 K: 0
C: 0 M: 100 Y: 85 K: 40
typeface currently being designed for Verizon.
As an interim measure Myriad will be used in
all creative until the new typeface is ready to
be implemented.
– Headlines in the top left position.

– Headline copy has a color gradient to create
dimension. (C0 M100 Y K0 to C0 M100 Y K0 at º)
– Title Case Myriad typography should be used
Title Case
for most situations.
– All uppercase Myriad can be used to
communicate a stronger attitude.


All uppercase
(uses same gradient as upper and lowercase)


6 Use the consistent home The new ChocolateTM by LG

for the logo. The new ChocolateTM by LG
• takes and sends pictures and videos
downloads music over the air
The new Chocolate by LG TM

• downloads music over thedirections
audible, turn-by-turn GPS air
• audible, turn-by-turn GPS speeds
fast downloads — typical directions
A home for the logo has been created •
•
downloads music over the air
of 400 - 700 Kbps
fast downloads — typical speeds
• audible,$149.99 2-yr price GPS mail-in rebate.)
of 400 turn-by-turn - $50 directions
$99.99 -( 700 Kbps
to increase recognition and maintain •
With new 2-yr activation.
fast downloads — typical mail-in rebate.)
$99.99 ($149.99 2-yr price - $50 speeds
of 400 - 700 new 2-yr activation.
With Kbps

consistency and legibility. • $99.99 ($149.99 2-yr price - $50 mail-in rebate.)

– The logo, call-to-action and Verizon red
bar are the three elements that make up
the logo home.

– The logo home should appear at the bottom
of layouts except for a few exceptions. Home for
the logo

– Use the existing logo suite. 1/2 X www.verizon.com 1.800.NETWORK X

1/2 X www.verizon.com 1.800.NETWORK

1 1/2 X 1 1/2 X
Call-to-action Verizon red bar Logo






– On the CD, the following ﬁles are included
for your use.

The new ChocolateTM by LG
• downloads music over the air
• audible, turn-by-turn GPS directions
• fast downloads — typical speeds
of 400 - 700 Kbps
• $99.99 ($149.99 2-yr price - $50 mail-in rebate.)

www.verizon.com 1.800.NETWORK www.verizon.com 1.800.NETWORK

VZN_ad_example_1.ai VZN_ad_example_2.ai

VZN_vmark_closeup.ai VZN_vmark_stage.ai

Verizon red/ Black/white Grayscale Flat color
white avor avor avor avor

www.verizon.com 1.800.NETWORK www.verizon.com 1.800.NETWORK www.verizon.com 1.800.NETWORK www.verizon.com 1.800.NETWORK

VZN_vmark_flavors.ai

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