House Style Guide

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House Style Guide

  1. 1. Confidential and proprietary material for authorizedVerizon personnel only. Use, disclosure or distributionof this material is not permitted to any unauthorizedpersons or third parties except by written agreement.
  2. 2. Heading One Here Heading Two Here Heading Three Here Heading Four Here Heading Five Here PERSONAL SITE LOREM IPSUM IS THE INDUSTRYS STANDARD DUMMY TEXT. Business site lorem Ipsum is the industrys standard dummy text. Contact Us | Careers | Site Map | Privacy Policy | Other Business Options Contact Us | Careers | Site Map | Privacy Policy | Other Business Options If we’re not the most reliable network you’ve ever had, we’ll pay for the calls you’ve made. When your network extends all around the world, you can rely on Verizon Business to help you design and manage it more e ciently. With the power of our far-reaching global IP network, our experts can create integrated network solutions and help you. www.verizon.com/business 1.800.NETWORK www.verizon.com/business 1.800.NETWORKVerizon House Style Verizon House Style
  3. 3. Introduction This document sets out the six principles that define the Verizon house style. The new house style was developed to create greater impact in the market by more accurately reflecting the energy and excitement of our brand personality and leadership position. Using a single visual system that is consistent across the entire range of our business creates a look and attitude that stands apart from our competitors.Verizon House Style Verizon House Style
  4. 4. Guiding Principles Overview The V-mark 1 Use the V-mark as a constant touch point. 2 Use white as the stage and Verizon red as the hero. The 3 Use the unique photographic white stage Secondary color style to stand out. Unique photographic style 4 Use the white stage to create Horizon depth and dimension. 5 Use typography to create the www.verizon.com 1.800.NETWORK right attitude for the audience. Home for the logo 6 Use the consistent home for the logo.Verizon House Style Verizon House Style
  5. 5. Elements Overview White Verizon RedThe V-mark Bright Colors Unique photographic style (Consumer, Business, Product) Myriad Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 10 Myriad Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Color TypographyThe white stage Home for the logoVerizon House Style Verizon House Style
  6. 6. 1 Use the V-mark as a constant touch point. The V-mark is a recognizable graphic element that leverages visual equities in a new way. The V-mark Stage version The V-mark Close-up version – The V-mark has a fixed size and position. – The V-mark is always used as a background element. – There is a set of V-mark flavors that can be used. The V-mark Stage version (Applied) The V-mark Close up version (Applied) Verizon red/ Black/white Grayscale Flat color white avor avor avor avor www.verizon.com 1.800.NETWORK www.verizon.com 1.800.NETWORK www.verizon.com 1.800.NETWORK www.verizon.com 1.800.NETWORK FlavorsVerizon House Style 10 11 Verizon House Style
  7. 7. Verizon red Black 2 Use white as the stage and Verizon red as the hero. Verizon red, black, gray graphic elements Gray Verizon red . Although white has the most real estate in the house style, Verizon red should be treated as the most important color in the palette because it is recognizable as Verizon. – Headlines, copy and other graphic elements C: 0 M: 0 Y: 0 K: 12 C: 0 M: 0 Y: 0 K: 4 should predominantly be in Verizon red with C: 0 M: 0 Y: 0 K: 4 C: 0 M: 0 Y: 0 K: 30 black and gray as supporting colors. – The white stage is actually a fixed series of gray tones. C: 0 M: 0 Y: 0 K: 0 The white stage C: 0 M: 0 Y: 0 K: 4 – Bright, inviting secondary colors that contrast C: 0 M: 0 Y: 0 K: 12 with or complement Verizon red are a strong feature of the house style. The secondary colors White stage White stage appear in any amount within photography or as less than 0% of overall color when used in type or graphic elements. Verizon red Verizon red Secondary colors Secondary colors through photography through graphic elementsVerizon House Style 1 1 Verizon House Style
  8. 8. 3 Use the unique photographic style to stand out. Verizon can really stand out against competitors through photography. No company in the market has a distinctive photographic approach except Verizon. – One style exists for all photography. – Consumer, business and device images are all shot as silhouettes with floor reflections and Consumer then placed on the white stage. – Photographs of individuals capture a utopian energy through genuine moments. – The hyper-real photography style is bright, energetic and intimate. – The photography subject should reflect the target audience. Business DeviceVerizon House Style 1 1 Verizon House Style
  9. 9. Images not for available for commercial use. Images not for available for commercial use.Verizon House Style 1 1 Verizon House Style
  10. 10. 4 Use the white stage to create depth and dimension. The stage is a virtual place where anything can be imagined. The white stage gives a sense of depth and space that invites the viewer in. Dynamic visual relationships are created between the elements that are 2/3 positioned within the space. – Place elements in combinations using foreground, mid-ground and background to create a sense of depth. – The horizon line is in a fixed position, located 1/ up from the bottom of the layout. – The stage has a reflective floor. It mirrors the bottom 1/ of subjects by gradating from 0% opacity to 0% opacity. 20% 1/3 – Reflections have no color. Opacity 1/3 0%Verizon House Style 1 1 Verizon House Style
  11. 11. 5 Use typography to create the right attitude for the audience. There is a distinctive and ownable proprietary C: 0 M: 100 Y: 85 K: 0 C: 0 M: 100 Y: 85 K: 40 typeface currently being designed for Verizon. As an interim measure Myriad will be used in all creative until the new typeface is ready to be implemented. – Headlines in the top left position. – Headline copy has a color gradient to create dimension. (C0 M100 Y K0 to C0 M100 Y K0 at º) – Title Case Myriad typography should be used Title Case for most situations. – All uppercase Myriad can be used to communicate a stronger attitude. www.verizon.com 1.800.NETWORK All uppercase (uses same gradient as upper and lowercase)Verizon House Style 0 1 Verizon House Style
  12. 12. 6 Use the consistent home The new ChocolateTM by LG for the logo. The new ChocolateTM by LG • takes and sends pictures and videos • takes and sends pictures and videos downloads music over the air The new Chocolate by LG TM • downloads music over thedirections audible, turn-by-turn GPS air • takes and sends pictures and videos • audible, turn-by-turn GPS speeds fast downloads — typical directions A home for the logo has been created • • downloads music over the air of 400 - 700 Kbps fast downloads — typical speeds • audible,$149.99 2-yr price GPS mail-in rebate.) of 400 turn-by-turn - $50 directions $99.99 -( 700 Kbps to increase recognition and maintain • With new 2-yr activation. fast downloads — typical mail-in rebate.) $99.99 ($149.99 2-yr price - $50 speeds of 400 - 700 new 2-yr activation. With Kbps consistency and legibility. • $99.99 ($149.99 2-yr price - $50 mail-in rebate.) With new 2-yr activation. – The logo, call-to-action and Verizon red bar are the three elements that make up the logo home. – The logo home should appear at the bottom of layouts except for a few exceptions. Home for the logo www.verizon.com 1.800.NETWORK – Use the existing logo suite. 1/2 X www.verizon.com 1.800.NETWORK X 1/2 X www.verizon.com 1.800.NETWORK 1 1/2 X 1 1/2 X Call-to-action Verizon red bar Logo www.verizon.com 1.800.NETWORK www.verizon.com 1.800.NETWORK www.verizon.com 1.800.NETWORK www.verizon.com 1.800.NETWORK www.verizon.com 1.800.NETWORK www.verizon.com 1.800.NETWORKVerizon House Style Verizon House Style
  13. 13. – On the CD, the following files are included for your use. The new ChocolateTM by LG • takes and sends pictures and videos • downloads music over the air • audible, turn-by-turn GPS directions • fast downloads — typical speeds of 400 - 700 Kbps • $99.99 ($149.99 2-yr price - $50 mail-in rebate.) With new 2-yr activation. www.verizon.com 1.800.NETWORK www.verizon.com 1.800.NETWORK VZN_ad_example_1.ai VZN_ad_example_2.ai VZN_vmark_closeup.ai VZN_vmark_stage.ai Verizon red/ Black/white Grayscale Flat color white avor avor avor avor www.verizon.com 1.800.NETWORK www.verizon.com 1.800.NETWORK www.verizon.com 1.800.NETWORK www.verizon.com 1.800.NETWORK VZN_vmark_flavors.ai

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