SEO evolution has changed the way you measure your SEO success. Check out how to set and track proper SEO goal that generates great value to your business.See more @ http://www.emerchantacademy.com/essential-seo-goals-of-your-business-how-to-achieve/

1. SEO GOALS FOR YOUR BUSINESS
e-Merchant Digital

2. Key SEO Goals
• There has been a great change in search engine
optimization with the spam supression by Google and
change in the way people are searching information.
• The outdated goals of number of back links and focus on
rankings are much less important metrics now for SEO
campaigns.
• So what are the new metrics you should be using?
• Take a Look !

3. Increase Revenue
• For ecommerce websites looking to quickly and directly
increase revenue, it makes sense to target search phrases
that would be used by customers at the end of the buying
cycle
• Ensure individual product pages are easy to find and
optimised for conversions.
• It is essential to set up E-Commerce tracking to track this
type of goal, as it shows conversions along with value of
each conversion.

4. Increase Leads
• When a site is focused on achieving leads rather than
direct purchases, the SEO approach should be different.
• Concentrate more on pages that describe your product,
service and business.
• While tracking a successful lead generation, you should
pay attention on case study downloads, whether the
visitor has used your online tool or if they have used a
contact submission form for enquiry.

5. Educate Visitors
• If your goal is to illustrate the benefits of your product and
service, you should aim for a goal that improves the
engagement rate of your site.
• This type of goal best suits for the businesses in the
entertainment, travel, restaurants, resorts and local
information industries
• Measuring engagement should use metrics such as
tracking article downloads, bounce rates on relevant pages
and average time spent by visitors

6. Increase Brand Awareness
• SEO can also be used as a supporting channel for brand
awareness activities that occur both offline and online.
• After seeing an offline advertisement brochure, an
interested user is likely to use Organic search to know
more information and may perform a search using your
brand term.
• You should optimize your site for branded key phrases of
your business and monitor the traffic achieved through
branded terms

7. Increase Traffic
• This is a very direct and simple goal to track and is often
used to find if you are improving your visibility across
search engines
• The reason that this goal is rarely the main objective of
modern SEO campaigns is because traffic does not
necessarily increase revenue from your website.

8. Improve Rankings
• SEO can be totally used to increase the rankings of a
website. This is often desired when companies want to
show that their business is the market leader in its
industry
• SEO industry have moved the focus away from this kind of
goal as it doesn’t always provide effective returns.
• Read More @
http://www.emerchantacademy.com/essential-seo-goals-of-
your-business-how-to-achieve/

9. Need More Guidance?
E-Merchant Academy is here to help. Sign up for SEO
course to learn all the aspects of Search Engines & Web
Analytics
Contact NOW !
www.emerchantacademy.com
040-23300827