3. REASONS FOR USING DISCOUNTS FOR
PROMOTION
(a) . Discounts have the effect of expanding
or increasing your market area , we know
that consumers will travel far to redeem a
valuable discount
4. B. Discounts : will entice new
customers that have been shopping at
your competitor. It's a proven fact that
consumers will break routine shopping
patterns to take advantage of a good
discount offer.
5. C. Discounts: attract new residents
when they are actively in the market
for products and services.
6. D. Discounts : will re-activate old
customers. Those customers that
have been lured away by your
competitor will start buying from
you again when you give them a
good reason to do so.
7. E. Discount : advertising provides the
opportunity for additional profits through sale
of related items. (Business owners often forget
this.) When you offer a special quot;dealquot; on a
discount to invite a customer to do business
with you, you have to remember that this same
customer will probably end up buying
additional items that carry a full profit margin.
8. How do you go about creating a DISCOUNT promotion that
will work for YOU?
• Make A Solid Offer!
• Offer Discounts...quot;50.00 EUROS Off!quot;, quot;60% Off!quot;,.
• but make sure the level of discount is clear : IE : that they
know that they are receiving a genuine discount of regular
price.
• Offer Bonuses...quot;Buy One/Get One Free!quot;,.
• Use Bold, Commanding And Specific Headlines!
• Buy One Dinner Entree--Get One FREE!quot;
9. Use Your Logo In Your DISCOUNT.
Use of logo: builds company identity and awareness in the
marketplace, enhances your image, lends credibility to your
offer, and improves response.
Capture Your Customers Name, Address, And Telephone
Number. Develop An In-House Mailing List For On-Going
Direct Marketing Use.
Your customer list represents your most valuable asset. Your
greatest potential for sales and profits lies in the customer
database. This is all included on the Emerald Discounts
Website
10. Emerald Discounts : Keeps your customers coming back to
YOU! And refering YOU to their friends & Family .
DISCOUNTS CARDS : Are used in Cities world wide to
Capture and keep customers in a designated area.
EMERALD DISCOUNTS : We believe that through
Offering worth while discounts & offers you can ensure that
Your company will be chosen above your competitor.
EMERALD DISCOUNTS : Will always search for innovative Ways
to ensure your company is professionally represented.
11. HOW WE WILL ADVERTISE YOUR OFFERS :
• Through our website
www.emeralddiscounts.ie
• Through various media, radio, papers, etc.
•Through various organisations, Irish
organisations, business
• groups, SEO, tour groups buying in bulk order.
12. Bonus to you is that Emerald Discounts covers
all the mediums that you as a company would
like to cover.
But for many reasons , this takes time and
effort , and as we all are aware this costs
money and time .
13. We are offering this FREE of charge .
WHY:
My company ethos is i am asking you to give a discount Off your
already value for money company , in return for Excellent
customers relations that will be built through goodwill Offers ,
then it is only right that the customer should pay a Minimum
price ( 20.00 Euros per person buying this card ) For offers that
could be worth hundreds in savings .
14. THANK YOU FOR LISTENING AND THANK
YOU TO JOHN TOLLAND AND CAVAN &
MONAGHAN RURAL DEVELOPMENT FOR
INVITING ME TODAY .
