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Creating/Understanding Financial Statements Elia Freedman   http://mobilesuccess.infinitysw.com
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
Income Statement (IS) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Income Statement Sample Period From XXX to YYY  ($ in thousands) $1,500 Research and Development $600 General and Administrative $1,900 Sales and Marketing Operating Expenses $480 Net Income $320 Other Expense $10 Other Income $800 EBITDA $4,000 Total Operating Expenses $4,800 Gross Margin $200 Cost of Goods Sold $5,000 Net Revenue
IS: Net Revenue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IS: Cost of Goods Sold (COGS) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IS: Operating Expenses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IS: Other Income/Expenses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Balance Sheet (BS) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Balance Sheet Sample $6,550 Total Liabilities + Owner’s Equity As Of XXX  ($ in thousands) $6,550 Total Assets $50 Long-Term Assets  $250 Inventory $3,300 Owner’s Equity $1,750 Long-Term Debt $1,500 Payables Liabilities + Owner’s Equity $1,250 Receivables $5,000 Cash Assets
BS: Assets ,[object Object],[object Object],[object Object],[object Object],[object Object]
BS: Liabilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BS: Owner’s Equity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cash Flows (CF) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cash Flow Sample Operations ($1,200) Inventory ($50) Depreciation ($2,300) Payables $5,000 Ending Cash Period From XXX to YYY  ($ in thousands) $300 Cash from Operations ($1,750) Long-Term Debt $0 Cash from Investing $200 Cash from Financing $800 Receivables $4,800 Net Income $4,500 Beginning Cash
CF: Operations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CF: Financing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CF: Investing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tying It All Together Income Statement   Net Income Cash Flows   Beg Cash   Net Income   Operations   End Cash Balance Sheet   Cash   Assets   Liabilities   Owner’s Equity
Building the Projections
Assumptions $100 $500 $100 $40 $2,000 $.30 Dollars … Employee Taxes , % gross pay Entertainment , per employee/month Travel , per employee/month Telephones , per employees/month Web site , per month x customers Rents , per month x employees Support personnel , 1 per Credit card fees 2.5% 10,000 11% 11 7,500 % Units
Payroll Q1…Q20 Mnth 1 M2… Total Headcount Total Net Payroll Taxes and Benefits Total Gross Payroll General & Administrative Research & Development Director, Marcom VP Sales and Marketing Sales and Marketing Y1…Y5 M60
Non-Payroll Expenses Q1…Q20 Mnth 1 M2… Total Web Site Telephone General & Administrative Research & Development Professional Fees Travel Advertising Sales and Marketing Y1…Y5 M60
Revenue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Financials Q1…Q20 Mnth 1 M2… Balance Sheet Cash Flow Statement Income Statement Y1…Y5 M60
Questions/Next Session/Contact ,[object Object],[object Object]

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Financials: Creating Projections

  • 1. Creating/Understanding Financial Statements Elia Freedman http://mobilesuccess.infinitysw.com
  • 2.
  • 3.
  • 4. Income Statement Sample Period From XXX to YYY ($ in thousands) $1,500 Research and Development $600 General and Administrative $1,900 Sales and Marketing Operating Expenses $480 Net Income $320 Other Expense $10 Other Income $800 EBITDA $4,000 Total Operating Expenses $4,800 Gross Margin $200 Cost of Goods Sold $5,000 Net Revenue
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Balance Sheet Sample $6,550 Total Liabilities + Owner’s Equity As Of XXX ($ in thousands) $6,550 Total Assets $50 Long-Term Assets $250 Inventory $3,300 Owner’s Equity $1,750 Long-Term Debt $1,500 Payables Liabilities + Owner’s Equity $1,250 Receivables $5,000 Cash Assets
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Cash Flow Sample Operations ($1,200) Inventory ($50) Depreciation ($2,300) Payables $5,000 Ending Cash Period From XXX to YYY ($ in thousands) $300 Cash from Operations ($1,750) Long-Term Debt $0 Cash from Investing $200 Cash from Financing $800 Receivables $4,800 Net Income $4,500 Beginning Cash
  • 16.
  • 17.
  • 18.
  • 19. Tying It All Together Income Statement Net Income Cash Flows Beg Cash Net Income Operations End Cash Balance Sheet Cash Assets Liabilities Owner’s Equity
  • 21. Assumptions $100 $500 $100 $40 $2,000 $.30 Dollars … Employee Taxes , % gross pay Entertainment , per employee/month Travel , per employee/month Telephones , per employees/month Web site , per month x customers Rents , per month x employees Support personnel , 1 per Credit card fees 2.5% 10,000 11% 11 7,500 % Units
  • 22. Payroll Q1…Q20 Mnth 1 M2… Total Headcount Total Net Payroll Taxes and Benefits Total Gross Payroll General & Administrative Research & Development Director, Marcom VP Sales and Marketing Sales and Marketing Y1…Y5 M60
  • 23. Non-Payroll Expenses Q1…Q20 Mnth 1 M2… Total Web Site Telephone General & Administrative Research & Development Professional Fees Travel Advertising Sales and Marketing Y1…Y5 M60
  • 24.
  • 25. Financials Q1…Q20 Mnth 1 M2… Balance Sheet Cash Flow Statement Income Statement Y1…Y5 M60
  • 26.