David Brewer's Presentation at the TH!NK ABOUT IT Rotterdam Grand Finale

New Media Evolution On The Horizon for TH!NKers Aim beyond the horizon © David Brewer – Media Ideas International Ltd 2009 For: EJC

New Media Evolution • Impact of blogging, social networking and other new media developments • Changing audience behaviour • Implications for traditional, mainstream media • Implications for all media (don’t think UGC) • Opportunities and challenges © David Brewer – Media Ideas International Ltd 2009 For: EJC

New Media Evolution © David Brewer – Media Ideas International Ltd 2009 For: EJC

New Media Evolution Why blog? REASONS: T.P Mishra I started blogging to improve my writing skills, highlight the plight of Bhutanese refugees and inform them. I blog also to garner support and solidarity be it local, national or international, for our call for media freedom in Bhutan. © David Brewer – Media Ideas International Ltd 2009 For: EJC

New Media Evolution Why blog? REASONS: Nalaka Gunawardene I’m a story-teller first and last. A science writer by training, I’ve worked variously as a journalist, film-maker, media researcher, media trainer, communications consultant and TV host during the past 20 years. Just like media is a plural term, I have multiple affiliations and wear several ‘hats’. In all these, I ‘connect the dots’, find new ways of seeing the world around me, speak my mind — and also have fun. © David Brewer – Media Ideas International Ltd 2009 For: EJC

New Media Evolution Why blog? REASONS: Shahidul Alam “This direct access that has insulated me from government persecution. “In 1996, when we protested against the government using the military to round up opposition activists, I was attacked in the streets “They took away my computer, camera, PDA and films, and I received eight knife wounds. © David Brewer – Media Ideas International Ltd 2009 For: EJC

New Media Evolution Why blog? REASONS: Shahidul Alam “The reason I can now get away with what I say has a lot to do with the following and the reach my blog has provided. “They know I have over 28,000 subscribers worldwide. “Some of those 28K are very influential people. “ © David Brewer – Media Ideas International Ltd 2009 For: EJC

New Media Evolution Taking bloggers seriously © David Brewer – Media Ideas International Ltd 2009 For: EJC

New Media Evolution Old media gate crashing the new media party © David Brewer – Media Ideas International Ltd 2009 For: EJC

New Media Evolution Guatemala © David Brewer – Media Ideas International Ltd 2009 For: EJC

New Media Evolution An insurance policy for media freedom © David Brewer – Media Ideas International Ltd 2009 For: EJC

New Media Evolution Creating the most trusted media brand in the Balkans © David Brewer – Media Ideas International Ltd 2009 For: EJC

New Media Evolution • The way the audience consumes news is changing • The ‘broadcast at’ model is dead • The ‘engage with on our terms’ model is in its death throes • Smart media organisations must move on to the ‘be a part of and participate’ model © David Brewer – Media Ideas International Ltd 2009 For: EJC

New Media Evolution • The basics for mainstream media do not change • They must deliver accurate, balanced, objective and impartial news based on sourced and verified facts • But they must be aware of where the audience had shifted, move in their direction,and offer something unique, relevant and needed. © David Brewer – Media Ideas International Ltd 2009 For: EJC

New Media Evolution And for bloggers? • Keep experimenting • Keep innovating • Keep challenging those in authority • Keep stretching mind • Keep sharing • Keep tagging © David Brewer – Media Ideas International Ltd 2009 For: EJC

New Media Evolution On The Horizon for TH!NKers You are the media © David Brewer – Media Ideas International Ltd 2009 For: EJC

David Brewer's Presentation at the TH!NK ABOUT IT Rotterdam Grand Finale

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