New Media Evolution


  On The Horizon for TH!NKers




            Aim beyond the horizon

 © David Brewer – Media Ideas ...
New Media Evolution


  •    Impact of blogging, social networking and other
       new media developments

  •    Changin...
New Media Evolution




 © David Brewer – Media Ideas International Ltd 2009   For: EJC
New Media Evolution




 © David Brewer – Media Ideas International Ltd 2009   For: EJC
New Media Evolution


  Why blog?


REASONS: T.P Mishra

I started blogging to improve my writing skills, highlight the
pl...
New Media Evolution




 © David Brewer – Media Ideas International Ltd 2009   For: EJC
New Media Evolution


  Why blog?
REASONS: Nalaka Gunawardene

I’m a story-teller first and last. A science writer by trai...
New Media Evolution




 © David Brewer – Media Ideas International Ltd 2009   For: EJC
New Media Evolution


  Why blog?


REASONS: Shahidul Alam

“This direct access that has insulated me from government
pers...
New Media Evolution


  Why blog?


REASONS: Shahidul Alam

“The reason I can now get away with what I say has a lot to do...
New Media Evolution




 © David Brewer – Media Ideas International Ltd 2009   For: EJC
New Media Evolution




          Taking bloggers seriously




 © David Brewer – Media Ideas International Ltd 2009   For...
New Media Evolution




 © David Brewer – Media Ideas International Ltd 2009   For: EJC
New Media Evolution


     Old media gate crashing the
          new media party




 © David Brewer – Media Ideas Interna...
New Media Evolution




 © David Brewer – Media Ideas International Ltd 2009   For: EJC
New Media Evolution




 © David Brewer – Media Ideas International Ltd 2009   For: EJC
New Media Evolution




 © David Brewer – Media Ideas International Ltd 2009   For: EJC
New Media Evolution




 © David Brewer – Media Ideas International Ltd 2009   For: EJC
New Media Evolution




                                    Guatemala




 © David Brewer – Media Ideas International Ltd ...
New Media Evolution




                                                       An insurance policy
                       ...
New Media Evolution




    Creating the most
 trusted media brand in
       the Balkans


 © David Brewer – Media Ideas I...
New Media Evolution




                                        Armenia




 © David Brewer – Media Ideas International Lt...
New Media Evolution




 © David Brewer – Media Ideas International Ltd 2009   For: EJC
New Media Evolution




 © David Brewer – Media Ideas International Ltd 2009   For: EJC
New Media Evolution




 © David Brewer – Media Ideas International Ltd 2009   For: EJC
New Media Evolution




 © David Brewer – Media Ideas International Ltd 2009   For: EJC
New Media Evolution




 © David Brewer – Media Ideas International Ltd 2009   For: EJC
New Media Evolution




 © David Brewer – Media Ideas International Ltd 2009   For: EJC
New Media Evolution




 © David Brewer – Media Ideas International Ltd 2009   For: EJC
New Media Evolution


       •   The way the audience consumes news is
           changing

       •   The ‘broadcast at’ ...
New Media Evolution


       •   The basics for mainstream media do not
           change

       •   They must deliver ac...
New Media Evolution


                     And for bloggers?

       •   Keep       experimenting
       •   Keep       in...
New Media Evolution


  On The Horizon for TH!NKers




                      You are the media

 © David Brewer – Media I...
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David Brewer's Presentation at the TH!NK ABOUT IT Rotterdam Grand Finale

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David Brewer, Director of Media Helping Media and Media Ideas International gave this presentation to a group of bloggers assembled in Rotterdam for the TH!NK ABOUT IT Grand Finale on 15 June, 2009. His slideshow illustrates the profound impact that alternative media has had on freedom of press worldwide.

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David Brewer's Presentation at the TH!NK ABOUT IT Rotterdam Grand Finale

  1. 1. New Media Evolution On The Horizon for TH!NKers Aim beyond the horizon © David Brewer – Media Ideas International Ltd 2009 For: EJC
  2. 2. New Media Evolution • Impact of blogging, social networking and other new media developments • Changing audience behaviour • Implications for traditional, mainstream media • Implications for all media (don’t think UGC) • Opportunities and challenges © David Brewer – Media Ideas International Ltd 2009 For: EJC
  3. 3. New Media Evolution © David Brewer – Media Ideas International Ltd 2009 For: EJC
  4. 4. New Media Evolution © David Brewer – Media Ideas International Ltd 2009 For: EJC
  5. 5. New Media Evolution Why blog? REASONS: T.P Mishra I started blogging to improve my writing skills, highlight the plight of Bhutanese refugees and inform them. I blog also to garner support and solidarity be it local, national or international, for our call for media freedom in Bhutan. © David Brewer – Media Ideas International Ltd 2009 For: EJC
  6. 6. New Media Evolution © David Brewer – Media Ideas International Ltd 2009 For: EJC
  7. 7. New Media Evolution Why blog? REASONS: Nalaka Gunawardene I’m a story-teller first and last. A science writer by training, I’ve worked variously as a journalist, film-maker, media researcher, media trainer, communications consultant and TV host during the past 20 years. Just like media is a plural term, I have multiple affiliations and wear several ‘hats’. In all these, I ‘connect the dots’, find new ways of seeing the world around me, speak my mind — and also have fun. © David Brewer – Media Ideas International Ltd 2009 For: EJC
  8. 8. New Media Evolution © David Brewer – Media Ideas International Ltd 2009 For: EJC
  9. 9. New Media Evolution Why blog? REASONS: Shahidul Alam “This direct access that has insulated me from government persecution. “In 1996, when we protested against the government using the military to round up opposition activists, I was attacked in the streets “They took away my computer, camera, PDA and films, and I received eight knife wounds. © David Brewer – Media Ideas International Ltd 2009 For: EJC
  10. 10. New Media Evolution Why blog? REASONS: Shahidul Alam “The reason I can now get away with what I say has a lot to do with the following and the reach my blog has provided. “They know I have over 28,000 subscribers worldwide. “Some of those 28K are very influential people. “ © David Brewer – Media Ideas International Ltd 2009 For: EJC
  11. 11. New Media Evolution © David Brewer – Media Ideas International Ltd 2009 For: EJC
  12. 12. New Media Evolution Taking bloggers seriously © David Brewer – Media Ideas International Ltd 2009 For: EJC
  13. 13. New Media Evolution © David Brewer – Media Ideas International Ltd 2009 For: EJC
  14. 14. New Media Evolution Old media gate crashing the new media party © David Brewer – Media Ideas International Ltd 2009 For: EJC
  15. 15. New Media Evolution © David Brewer – Media Ideas International Ltd 2009 For: EJC
  16. 16. New Media Evolution © David Brewer – Media Ideas International Ltd 2009 For: EJC
  17. 17. New Media Evolution © David Brewer – Media Ideas International Ltd 2009 For: EJC
  18. 18. New Media Evolution © David Brewer – Media Ideas International Ltd 2009 For: EJC
  19. 19. New Media Evolution Guatemala © David Brewer – Media Ideas International Ltd 2009 For: EJC
  20. 20. New Media Evolution An insurance policy for media freedom © David Brewer – Media Ideas International Ltd 2009 For: EJC
  21. 21. New Media Evolution Creating the most trusted media brand in the Balkans © David Brewer – Media Ideas International Ltd 2009 For: EJC
  22. 22. New Media Evolution Armenia © David Brewer – Media Ideas International Ltd 2009 For: EJC
  23. 23. New Media Evolution © David Brewer – Media Ideas International Ltd 2009 For: EJC
  24. 24. New Media Evolution © David Brewer – Media Ideas International Ltd 2009 For: EJC
  25. 25. New Media Evolution © David Brewer – Media Ideas International Ltd 2009 For: EJC
  26. 26. New Media Evolution © David Brewer – Media Ideas International Ltd 2009 For: EJC
  27. 27. New Media Evolution © David Brewer – Media Ideas International Ltd 2009 For: EJC
  28. 28. New Media Evolution © David Brewer – Media Ideas International Ltd 2009 For: EJC
  29. 29. New Media Evolution © David Brewer – Media Ideas International Ltd 2009 For: EJC
  30. 30. New Media Evolution • The way the audience consumes news is changing • The ‘broadcast at’ model is dead • The ‘engage with on our terms’ model is in its death throes • Smart media organisations must move on to the ‘be a part of and participate’ model © David Brewer – Media Ideas International Ltd 2009 For: EJC
  31. 31. New Media Evolution • The basics for mainstream media do not change • They must deliver accurate, balanced, objective and impartial news based on sourced and verified facts • But they must be aware of where the audience had shifted, move in their direction,and offer something unique, relevant and needed. © David Brewer – Media Ideas International Ltd 2009 For: EJC
  32. 32. New Media Evolution And for bloggers? • Keep experimenting • Keep innovating • Keep challenging those in authority • Keep stretching mind • Keep sharing • Keep tagging © David Brewer – Media Ideas International Ltd 2009 For: EJC
  33. 33. New Media Evolution On The Horizon for TH!NKers You are the media © David Brewer – Media Ideas International Ltd 2009 For: EJC

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