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October 1, 2014 
ABOUT | COMMUNICATION 
madg.com 
For Better And Worse 
How mobile communication is changing communication
| ABOUT 
ABOUT | COMMUNICATION
ABOUT | COMMUNICATION 
Tour the lab. 
Meet the team.
ABOUT | COMMUNICATION 
What IS Communication? 
THOUGHT > information existing in mind of sender 
ENCODE > the nature in which info is sent 
DECODE > the nature in which it is received
ABOUT | COMMUNICATION 
What IS Communication? 
COMMAND 
ALERT 
PERSUADE 
DEFEND 
COLLABORATE 
IMPRESS 
ENTERTAIN
ABOUT | COMMUNICATION 
Mobile Communication for Better & Worse 
Obstacles it’s overcoming 
CLOSES DISTANCE BETWEEN PEOPLE 
WORLDS APART 
INSTANT LIFE-CHANGING NEWS 
FIGHTS INTIMIDATION & OPPRESSION
ABOUT | COMMUNICATION
ABOUT | COMMUNICATION
ABOUT | COMMUNICATION 
Mobile Communication for Better & Worse 
Obstacles it’s overcoming Obstacles it’s creating 
CLOSES DISTANCE BETWEEN PEOPLE 
WORLDS APART 
INSTANT LIFE-CHANGING NEWS 
FIGHTS INTIMIDATION & OPPRESSION 
CREATES DISTANCE BETWEEN PEOPLE 
IN SAME ROOM 
INSTANT LIFE-DESTROYING RUMORS 
FEEDS INTIMIDATION & OPPRESSION
ABOUT | COMMUNICATION
ABOUT | COMMUNICATION 
Mobile Communication for Better & Worse 
Obstacles it’s overcoming Obstacles it’s creating 
CLOSES DISTANCE BETWEEN PEOPLE 
WORLDS APART 
INSTANT LIFE-CHANGING NEWS 
FIGHTS INTIMIDATION & OPPRESSION 
MAKES WORK MORE PRODUCTIVE 
CREATES DISTANCE BETWEEN PEOPLE 
IN SAME ROOM 
INSTANT LIFE-DESTROYING RUMORS 
FEEDS INTIMIDATION & OPPRESSION 
MAKES WORK LESS PRODUCTIVE
ABOUT | COMMUNICATION
ABOUT | COMMUNICATION 
Workplace 
How do Mobile Communications make us less productive? 
FRAGMENTATATION > Multi-tasking at work on rise, now multi-tasking home at work. 
DISTRACTION > 11 min. between interruptions, 25 min. before returning to complete. 
ISOLATION > We become more reserved, self-centered. “Lunch anyone? Nah.” 
Sources: http://polygrafi.com/2013/12/03/the-negative-affects-of-cell-phones-in-the-workplace/ 
http://www.useoftechnology.com/technology-workplace-2/
ABOUT | COMMUNICATION 
Workplace 
How do Mobile Communications make us less productive? 
SEMANTICS > In Rhode Island, “cabinet” = “milkshake, 40+ “kicks” = “fun”. 
LOSING SUBTLE NUANCES > Dude! Duuuude. Dude? 
GETTING TANGLED IN THREADS > Everyone “chime in!” 
OVERLOAD (CC’s for CYA’s) > Adding everyone makes you a loquacious kowtower.* 
Sources: http://www.examiner.com/article/is-your-workplace-suffering-from-psychological-noise 
http://www.enotes.com/homework-help/what-barriers-communication-organization-73877 
*a.k.a. a wordy brownnoser.
ABOUT | COMMUNICATION 
Workplace – Being Better with Mobile Comms 
The QUALITY, not the QUANTITY of your communications 
will affect the quality of your career (and your life).
ABOUT | COMMUNICATION 
Workplace – Being Better with Mobile Comms 
In life, it depends how you want to spend your time.
ABOUT | COMMUNICATION 
Workplace – Being Better with Mobile Comms 
In life, it depends how you want to spend your time. 
In work, it depends on how you should spend their time.
ABOUT | COMMUNICATION 
Workplace – Being Better with Mobile Comms 
AVOID “E-MANIFESTOS” > Write them at home, don’t send them. Obey the “24-hour rule.” 
KEEP E-COMMS TO 50 WORDS OR LESS > If you really want to be heard, say less. 
SCHEDULE UNPLUGGED MEETINGS WITH YOURSELF > Turn ALL alerts off. 
DON’T “CC” JUST TO “CYA” > A boss worth having will love your for it. 
TAKE NOTES BY HAND > Less distraction, more likely to retain. 
JOIN THE OCCASSIONAL GIFALANCHE > Keep it clean, keep it smart.
ABOUT | COMMUNICATION 
For The Curious 
Article: Cell phones slowing down service 
in restaurants. Wait times have doubled 
because customers are too busy 
with their screens. 
http://dailym.ai/1mO9jiC 
1970 2014
October 1, 2014 
ABOUT | COMMUNICATION 
madg.com 
Questions & Answers

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For Better And Worse - Mobile Communications In The Workplace

  • 1. October 1, 2014 ABOUT | COMMUNICATION madg.com For Better And Worse How mobile communication is changing communication
  • 2. | ABOUT ABOUT | COMMUNICATION
  • 3. ABOUT | COMMUNICATION Tour the lab. Meet the team.
  • 4.
  • 5. ABOUT | COMMUNICATION What IS Communication? THOUGHT > information existing in mind of sender ENCODE > the nature in which info is sent DECODE > the nature in which it is received
  • 6. ABOUT | COMMUNICATION What IS Communication? COMMAND ALERT PERSUADE DEFEND COLLABORATE IMPRESS ENTERTAIN
  • 7. ABOUT | COMMUNICATION Mobile Communication for Better & Worse Obstacles it’s overcoming CLOSES DISTANCE BETWEEN PEOPLE WORLDS APART INSTANT LIFE-CHANGING NEWS FIGHTS INTIMIDATION & OPPRESSION
  • 10. ABOUT | COMMUNICATION Mobile Communication for Better & Worse Obstacles it’s overcoming Obstacles it’s creating CLOSES DISTANCE BETWEEN PEOPLE WORLDS APART INSTANT LIFE-CHANGING NEWS FIGHTS INTIMIDATION & OPPRESSION CREATES DISTANCE BETWEEN PEOPLE IN SAME ROOM INSTANT LIFE-DESTROYING RUMORS FEEDS INTIMIDATION & OPPRESSION
  • 12. ABOUT | COMMUNICATION Mobile Communication for Better & Worse Obstacles it’s overcoming Obstacles it’s creating CLOSES DISTANCE BETWEEN PEOPLE WORLDS APART INSTANT LIFE-CHANGING NEWS FIGHTS INTIMIDATION & OPPRESSION MAKES WORK MORE PRODUCTIVE CREATES DISTANCE BETWEEN PEOPLE IN SAME ROOM INSTANT LIFE-DESTROYING RUMORS FEEDS INTIMIDATION & OPPRESSION MAKES WORK LESS PRODUCTIVE
  • 14. ABOUT | COMMUNICATION Workplace How do Mobile Communications make us less productive? FRAGMENTATATION > Multi-tasking at work on rise, now multi-tasking home at work. DISTRACTION > 11 min. between interruptions, 25 min. before returning to complete. ISOLATION > We become more reserved, self-centered. “Lunch anyone? Nah.” Sources: http://polygrafi.com/2013/12/03/the-negative-affects-of-cell-phones-in-the-workplace/ http://www.useoftechnology.com/technology-workplace-2/
  • 15. ABOUT | COMMUNICATION Workplace How do Mobile Communications make us less productive? SEMANTICS > In Rhode Island, “cabinet” = “milkshake, 40+ “kicks” = “fun”. LOSING SUBTLE NUANCES > Dude! Duuuude. Dude? GETTING TANGLED IN THREADS > Everyone “chime in!” OVERLOAD (CC’s for CYA’s) > Adding everyone makes you a loquacious kowtower.* Sources: http://www.examiner.com/article/is-your-workplace-suffering-from-psychological-noise http://www.enotes.com/homework-help/what-barriers-communication-organization-73877 *a.k.a. a wordy brownnoser.
  • 16. ABOUT | COMMUNICATION Workplace – Being Better with Mobile Comms The QUALITY, not the QUANTITY of your communications will affect the quality of your career (and your life).
  • 17. ABOUT | COMMUNICATION Workplace – Being Better with Mobile Comms In life, it depends how you want to spend your time.
  • 18. ABOUT | COMMUNICATION Workplace – Being Better with Mobile Comms In life, it depends how you want to spend your time. In work, it depends on how you should spend their time.
  • 19. ABOUT | COMMUNICATION Workplace – Being Better with Mobile Comms AVOID “E-MANIFESTOS” > Write them at home, don’t send them. Obey the “24-hour rule.” KEEP E-COMMS TO 50 WORDS OR LESS > If you really want to be heard, say less. SCHEDULE UNPLUGGED MEETINGS WITH YOURSELF > Turn ALL alerts off. DON’T “CC” JUST TO “CYA” > A boss worth having will love your for it. TAKE NOTES BY HAND > Less distraction, more likely to retain. JOIN THE OCCASSIONAL GIFALANCHE > Keep it clean, keep it smart.
  • 20. ABOUT | COMMUNICATION For The Curious Article: Cell phones slowing down service in restaurants. Wait times have doubled because customers are too busy with their screens. http://dailym.ai/1mO9jiC 1970 2014
  • 21. October 1, 2014 ABOUT | COMMUNICATION madg.com Questions & Answers