This document outlines an agenda for a two-day event called "Making Digital Work NYC 2010". The event focuses on discussing how the digital age has changed marketing and advertising approaches, with topics like new strategies and processes, collaboration across disciplines, and workshops for attendees to create digital work. The document also notes how coding experience is now more valuable than traditional advertising experience and that audiences are no longer limited to professionals due to billions of new participants online.
19. We are living through the disorientation that comes from
including 2 billion new participants in a media landscape
previously operated by a small group of professionals.
Tuesday, November 30, 2010
47. Day One
Strategy for the digital age
New teams and processes
Workshop: revealing anxieties
From websites to eco-systems
Great creative: what and how
How to actually make stuff
Workshop: Make something
Day Two
Panel: new models and lesson
Changing an organization
Workshop: Make something
Role of creative technologist
Propagation Planning
Workshop: Go forth and
propagate
Tuesday, November 30, 2010