PreZENtations presents what we expect will be the first in a long series of tidbits related with presentation preparation, design and delivery. Meet typography, hope you enjoy it reading it as much as ...
PreZENtations presents what we expect will be the first in a long series of tidbits related with presentation preparation, design and delivery. Meet typography, hope you enjoy it reading it as much as we did designing it!
Eduardo S. de la Fuente, Product Leader / Presentation Coach & Public Speaker at Telefonica I+D S.A.U. / Presentaciones ArtesanasPues tienes toda la razón Norma. Lo que recomendamos en estos casos es que quien va a realizar la presentación disponga no solo del fichero en formato PowerPoint o KeyNote, sino que además disponga de la versión PDF. Esta conversión puede tener un efecto pernicioso en animaciones o contenidos multimedia que pueda contener el fichero original, pero sin duda ayudaría a salir al paso del problema con los tipos. Otra opción posible pasaría por incrustar los tipos de letra en el propio fichero pptx. PowerPoint 2008, en su versión para la plataforma PC facilita esta opción.3 years ago
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Norma Dragoevich, Consultora en Comunicación Empresarial Excelente demostración práctica de cómo la simplicidad colabora con el mensaje, al facilitar su lectura. Ehorabuena por el trabajo. Podrías también incluir algún ejemplo de lo que ocurre cuando el tipo de letra por el que te has decantado, ...no está cargado en el ordenador de la sala de conferencias.3 years ago
gacela18Hi Congratulations. Amazing Job, I cant download any of your presentations. Can you email them to me in powerpoint. mauricioheredia@hotmail.com Again, thank you for your work and sharing it with us3 years ago
K I N D S O F
TYPEFACES
7 groups
(roughly)
Typography
K I N D S O F
TYPEFACES
blackletter
humanist
oldstyle
modern
slab serif
sans serif
Fringe
Typography
K I N D S O F
TYPEFACES
dramatic thick/thin
transitions
Blackletter serif
Inspired by The Non-Designer’s Design & Type Books by Robin Williams Typography
K I N D S O F
TYPEFACES
o diagonal
stress
Humanist e
slanted serifs
slopping
x
crossbar
moderate thick/thin small
transitions x-height
Inspired by The Non-Designer’s Design & Type Books by Robin Williams Typography
K I N D S O F
TYPEFACES
diagonal serif
stress
slanted serifs
Oldstyle Moderate thick/thin
horizontal crossbar
transitions
Inspired by The Non-Designer’s Design & Type Books by Robin Williams Typography
K I N D S O F
TYPEFACES
Modern
thin and horizontal serifs
vertical radical thick/thin
stress transitions
Inspired by The Non-Designer’s Design & Type Books by Robin Williams Typography
K I N D S O F
TYPEFACES
thick and horizontal serifs
Slab serif
moderate thick/thin vertical
transitions stress
Inspired on The Non-Designer’s Design & Type Books by Robin Williams
K I N D S O F
TYPEFACES
no serifs
Sans serif
no thick/thin transitions,
hence no stress
Inspired on The Non-Designer’s Design & Type Books by Robin Williams
K I N D S O F
TYPEFACES
Fringe
What can I say …
Inspired by The Non-Designer’s Design & Type Books by Robin Williams Typography
OPERATIONS
W I T H T Y P E
Widow
Let me
introduce you a
Typography
OPERATIONS
W I T H T Y P E
This kind of
Widow
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit. Aenean commodo ligula eget
dolor.
Typography
OPERATIONS
W I T H T Y P E
Kerning
Now, meet
the hero
saving the day
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit. Aenean commodo ligula eget dolor.
Typography
OPERATIONS
W I T H T Y P E
Happened?
Wow, wow, wow.
What
Baby by MCFull Typography
OPERATIONS
W I T H T Y P E
Normal kerning
Sphinx
Interletter Space
Typography
OPERATIONS
W I T H T Y P E
Extra kerning
Sphinx
Interletter Space
Typography
OPERATIONS
W I T H T Y P E
at any rate
Avoid
widows lest you look
amateur
Day 80 by SuperFantastic Typography
LEGIBILITY
VS R EADAB I LITY
Legibility
“It’s an informal measure
of how easy it is to distinguish
one letter from another ”
Font.com
Typography
LEGIBILITY
VS R EADAB I LITY
Readability
“It is a gauge of how easily words ,
phrases and blocks of copy
can be read ”
Font.com
Typography
TYPE &
PRESENTATIONS
YOUR type should be
above all
Legible!
Typography
TYPE &
PRESENTATIONS
This means YOU
should use
Sans Serifs
Typography
TYPE &
PRESENTATIONS
Because Sans Serif
typefaces are :
Abigger
Abolder
Asimpler
Typography
TYPE &
PRESENTATIONS
This means YOU should
use NO MORE than
2 fontfaces
Typography
TYPE &
PRESENTATIONS
Better yet,
use just
1 fontface
Typography
TYPE &
PRESENTATIONS
Use
Color, Size & Italics
to build emphasis
Typography
TYPE &
PRESENTATIONS
Should you stick to
2 fontfaces …
Let them contrast
Typography
TYPE &
PRESENTATIONS
Beware,
don’t you ever go
beyond that point
Or things
will start to look !
MESSY
Typography
TYPE &
PRESENTATIONS
But
remember …
be classy
Typography
TYPE &
PRESENTATIONS
and picky
When looking for
a type face
Typography
TYPE &
PRESENTATIONS
This is
probabl not
a good choice
Unless you’re asking
for a ransom
Typography
TYPE &
PRESENTATIONS
Neitheir is
this one
Unless you belong to
Typography
Hope you enjoyed our typographyTIDbit.
Don’t forget to come back for more.
In the mean time, check (even buy) our recommended reading!
PreZENtations team
Typography
RECOMMENDED
BOOKS
The Non Designer Type Book by RobinWilliams
Typography
rascoop
Again, thank you for your work and sharing it with us 3 years ago