PreZENtations TIDbits - Typography

PreZENtations TIDbits TYPOGRAPHY Alberto de Vega Zen Rocks by Lane Pierce Eduardo S. de la Fuente

TYPE WHAT FOR? “Type is a fundamental part of our culture and has been for centuries” Nancy Duarte Typography

TYPEFACE A N A T O M Y ascender ascender height Sphinx caps height x height baseline descender height descender Typography

TYPEFACE A N A T O M Y thick/thin Sphinx diagonal serif stress Typography

K I N D S O F TYPEFACES 100,000 typefaces Typography

K I N D S O F TYPEFACES That’s enough to write the Bible 5 times* in a row ©PhotoXpress *One typeface per verse Typography

K I N D S O F TYPEFACES 7 groups (roughly) Typography

K I N D S O F TYPEFACES blackletter humanist oldstyle modern slab serif   sans serif Fringe Typography

K I N D S O F TYPEFACES dramatic thick/thin transitions Blackletter serif Inspired by The Non-Designer’s Design & Type Books by Robin Williams Typography

K I N D S O F TYPEFACES o diagonal stress Humanist e slanted serifs slopping x crossbar moderate thick/thin small transitions x-height Inspired by The Non-Designer’s Design & Type Books by Robin Williams Typography

K I N D S O F TYPEFACES diagonal serif stress slanted serifs Oldstyle Moderate thick/thin horizontal crossbar transitions Inspired by The Non-Designer’s Design & Type Books by Robin Williams Typography

K I N D S O F TYPEFACES Modern thin and horizontal serifs vertical radical thick/thin stress transitions Inspired by The Non-Designer’s Design & Type Books by Robin Williams Typography

K I N D S O F TYPEFACES thick and horizontal serifs Slab serif  moderate thick/thin vertical transitions stress Inspired on The Non-Designer’s Design & Type Books by Robin Williams

K I N D S O F TYPEFACES no serifs Sans serif no thick/thin transitions, hence no stress Inspired on The Non-Designer’s Design & Type Books by Robin Williams

K I N D S O F TYPEFACES Fringe What can I say … Inspired by The Non-Designer’s Design & Type Books by Robin Williams Typography

OPERATIONS W I T H T Y P E Widow Let me introduce you a Typography

OPERATIONS W I T H T Y P E This kind of Widow Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Typography

OPERATIONS W I T H T Y P E Kerning Now, meet the hero saving the day Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Typography

OPERATIONS W I T H T Y P E Happened? Wow, wow, wow. What Baby by MCFull Typography

OPERATIONS W I T H T Y P E Normal kerning Sphinx Interletter Space Typography

OPERATIONS W I T H T Y P E Extra kerning Sphinx Interletter Space Typography

OPERATIONS W I T H T Y P E at any rate Avoid widows lest you look amateur Day 80 by SuperFantastic Typography

LEGIBILITY VS R EADAB I LITY Legibility “It’s an informal measure of how easy it is to distinguish one letter from another ” Font.com Typography

LEGIBILITY VS R EADAB I LITY Readability “It is a gauge of how easily words , phrases and blocks of copy can be read ” Font.com Typography

TYPE & PRESENTATIONS YOUR type should be above all Legible! Typography

TYPE & PRESENTATIONS This means YOU should use Sans Serifs Typography

TYPE & PRESENTATIONS Because Sans Serif typefaces are : Abigger Abolder Asimpler Typography

TYPE & PRESENTATIONS This means YOU should use NO MORE than 2 fontfaces Typography

TYPE & PRESENTATIONS Better yet, use just 1 fontface Typography

TYPE & PRESENTATIONS Use Color, Size & Italics to build emphasis Typography

TYPE & PRESENTATIONS Should you stick to 2 fontfaces … Let them contrast Typography

TYPE & PRESENTATIONS Beware, don’t you ever go beyond that point Or things will start to look ! MESSY Typography

TYPE & PRESENTATIONS But remember … be classy Typography

TYPE & PRESENTATIONS and picky When looking for a type face Typography

TYPE & PRESENTATIONS This is probabl not a good choice Unless you’re asking for a ransom Typography

TYPE & PRESENTATIONS Neitheir is this one Unless you belong to Typography

Hope you enjoyed our typographyTIDbit. Don’t forget to come back for more. In the mean time, check (even buy) our recommended reading! PreZENtations team Typography

RECOMMENDED BOOKS The Non Designer Type Book by RobinWilliams Typography

PreZENtations TIDbits - Typography

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