PreZENtations TIDbits - Typography

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  • + eduardo.delafuente Eduardo S. de la Fuente Gallego 2 days ago
    Pues tienes toda la razón Norma. Lo que recomendamos en estos casos es que quien va a realizar la presentación disponga no solo del fichero en formato PowerPoint o KeyNote, sino que además disponga de la versión PDF. Esta conversión puede tener un efecto pernicioso en animaciones o contenidos multimedia que pueda contener el fichero original, pero sin duda ayudaría a salir al paso del problema con los tipos. Otra opción posible pasaría por incrustar los tipos de letra en el propio fichero pptx. PowerPoint 2008, en su versión para la plataforma PC facilita esta opción.
  • + Normafanny Norma Dragoevich 2 days ago
    Excelente demostración práctica de cómo la simplicidad colabora con el mensaje, al facilitar su lectura. Ehorabuena por el trabajo. Podrías también incluir algún ejemplo de lo que ocurre cuando el tipo de letra por el que te has decantado, ...no está cargado en el ordenador de la sala de conferencias.
  • + eduardo.delafuente Eduardo S. de la Fuente Gallego 1 week ago
    Nice to see you like it! Take a look at our new TIDBit, available at http://www.slideshare.net/advl03/images-tidbit
  • + landz landz 1 week ago
    Excellent! I love it!
  • + eduardo.delafuente Eduardo S. de la Fuente Gallego 3 weeks ago
    Thanks a lot Dmitri, if you liked this hope you’ll love our seminar series on The Art of Presentation, you may find all of them at our SlideShare group http://bit.ly/3PjZtx
  • + DmitriNesteruk DmitriNesteruk 3 weeks ago
    This is excellent!
  • + eduardo.delafuente Eduardo S. de la Fuente Gallego 1 month ago
    Hi Mauricio, the reason why you think you cannot download the presentation is that it takes quite a lot of time. (heavy files) I’ll try to send you this one to you e-mail. However It will have to be in PDF format due to the licenses of some of the photos in the slideshow.
  • + gacela18 gacela18 1 month ago
    Hi Congratulations. Amazing Job, I cant download any of your presentations. Can you email them to me in powerpoint. mauricioheredia@hotmail.com
    Again, thank you for your work and sharing it with us
  • + eduardo.delafuente Eduardo S. de la Fuente Gallego 1 month ago
    Thanks a lot (mercy beaucoup!) cours ses, take a look to our other presentations! We hope you’ll enjoy them as well.
  • + coursdeses cours ses 1 month ago
    you are the best !!! it’s amazing !!!

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PreZENtations TIDbits - Typography - Presentation Transcript

  1. PreZENtations TIDbits TYPOGRAPHY Alberto de Vega Zen Rocks by Lane Pierce Eduardo S. de la Fuente
  2. TYPE WHAT FOR? “Type is a fundamental part of our culture and has been for centuries” Nancy Duarte Typography
  3. TYPEFACE A N A T O M Y ascender ascender height Sphinx caps height x height baseline descender height descender Typography
  4. TYPEFACE A N A T O M Y thick/thin Sphinx diagonal serif stress Typography
  5. K I N D S O F TYPEFACES 100,000 typefaces Typography
  6. K I N D S O F TYPEFACES That’s enough to write the Bible 5 times* in a row ©PhotoXpress *One typeface per verse Typography
  7. K I N D S O F TYPEFACES 7 groups (roughly) Typography
  8. K I N D S O F TYPEFACES blackletter humanist oldstyle modern slab
serif

 sans serif Fringe Typography
  9. K I N D S O F TYPEFACES dramatic thick/thin transitions Blackletter serif Inspired by The Non-Designer’s Design & Type Books by Robin Williams Typography
  10. K I N D S O F TYPEFACES o diagonal stress Humanist e slanted serifs slopping x crossbar moderate thick/thin small transitions x-height Inspired by The Non-Designer’s Design & Type Books by Robin Williams Typography
  11. K I N D S O F TYPEFACES diagonal serif stress slanted serifs Oldstyle Moderate thick/thin horizontal crossbar transitions Inspired by The Non-Designer’s Design & Type Books by Robin Williams Typography
  12. K I N D S O F TYPEFACES Modern thin and horizontal serifs vertical radical thick/thin stress transitions Inspired by The Non-Designer’s Design & Type Books by Robin Williams Typography
  13. K I N D S O F TYPEFACES thick and horizontal serifs Slab
serif
 moderate thick/thin vertical transitions stress Inspired on The Non-Designer’s Design & Type Books by Robin Williams
  14. K I N D S O F TYPEFACES no serifs Sans serif no thick/thin transitions, hence no stress Inspired on The Non-Designer’s Design & Type Books by Robin Williams
  15. K I N D S O F TYPEFACES Fringe What can I say … Inspired by The Non-Designer’s Design & Type Books by Robin Williams Typography
  16. OPERATIONS W I T H T Y P E Widow Let me introduce you a Typography
  17. OPERATIONS W I T H T Y P E No, not THIS KIND of Widow… She is the Widow by TJ Scott / © All rights reserved Typography
  18. OPERATIONS W I T H T Y P E This kind of Widow Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Typography
  19. OPERATIONS W I T H T Y P E Kerning Now, meet the hero saving the day Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Typography
  20. OPERATIONS W I T H T Y P E Happened? Wow, wow, wow. What Baby by MCFull Typography
  21. OPERATIONS W I T H T Y P E Normal kerning Sphinx Interletter Space Typography
  22. OPERATIONS W I T H T Y P E Extra kerning Sphinx Interletter Space Typography
  23. OPERATIONS W I T H T Y P E at any rate Avoid widows lest you look amateur Day 80 by SuperFantastic Typography
  24. LEGIBILITY VS R EADAB I LITY Legibility “It’s an informal measure of how easy it is to distinguish one letter from another ” Font.com Typography
  25. LEGIBILITY VS R EADAB I LITY Readability “It is a gauge of how easily words , phrases and blocks of copy can be read ” Font.com Typography
  26. TYPE & PRESENTATIONS YOUR type should be above all Legible! Typography
  27. TYPE & PRESENTATIONS This means YOU should use Sans Serifs Typography
  28. TYPE & PRESENTATIONS Because Sans Serif typefaces are : Abigger Abolder Asimpler Typography
  29. TYPE & PRESENTATIONS This means YOU should use NO MORE than 2 fontfaces Typography
  30. TYPE & PRESENTATIONS Better yet, use just 1 fontface Typography
  31. TYPE & PRESENTATIONS Use Color, Size & Italics to build emphasis Typography
  32. TYPE & PRESENTATIONS Should you stick to 2 fontfaces … Let them contrast Typography
  33. TYPE & PRESENTATIONS Beware, don’t you ever go beyond that point Or things will start to look ! MESSY Typography
  34. TYPE & PRESENTATIONS But remember … be classy Typography
  35. TYPE & PRESENTATIONS and picky When looking for a type face Typography
  36. TYPE & PRESENTATIONS This is probabl not a good choice Unless you’re asking for a ransom Typography
  37. TYPE & PRESENTATIONS Neitheir is this one Unless you belong to Typography
  38. Hope you enjoyed our typographyTIDbit. Don’t forget to come back for more. In the mean time, check (even buy) our recommended reading! PreZENtations team Typography
  39. RECOMMENDED BOOKS The Non Designer Type Book by RobinWilliams Typography

+ Eduardo S. de la Fuente GallegoEduardo S. de la Fuente Gallego, 1 month ago

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