PreZENtations TIDbits - Typography

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PreZENtations presents what we expect will be the first in a long series of tidbits related with presentation preparation, design and delivery. Meet typography, hope you enjoy it reading it as much as we did designing it!

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PreZENtations TIDbits - Typography

  1. PreZENtations TIDbits TYPOGRAPHY Alberto de Vega Zen Rocks by Lane Pierce Eduardo S. de la Fuente
  2. TYPE WHAT FOR? “Type is a fundamental part of our culture and has been for centuries” Nancy Duarte Typography
  3. TYPEFACE A N A T O M Y ascender ascender height Sphinx caps height x height baseline descender height descender Typography
  4. TYPEFACE A N A T O M Y thick/thin Sphinx diagonal serif stress Typography
  5. K I N D S O F TYPEFACES 100,000 typefaces Typography
  6. K I N D S O F TYPEFACES That’s enough to write the Bible 5 times* in a row ©PhotoXpress *One typeface per verse Typography
  7. K I N D S O F TYPEFACES 7 groups (roughly) Typography
  8. K I N D S O F TYPEFACES blackletter humanist oldstyle modern slab
serif

 sans serif Fringe Typography
  9. K I N D S O F TYPEFACES dramatic thick/thin transitions Blackletter serif Inspired by The Non-Designer’s Design & Type Books by Robin Williams Typography
  10. K I N D S O F TYPEFACES o diagonal stress Humanist e slanted serifs slopping x crossbar moderate thick/thin small transitions x-height Inspired by The Non-Designer’s Design & Type Books by Robin Williams Typography
  11. K I N D S O F TYPEFACES diagonal serif stress slanted serifs Oldstyle Moderate thick/thin horizontal crossbar transitions Inspired by The Non-Designer’s Design & Type Books by Robin Williams Typography
  12. K I N D S O F TYPEFACES Modern thin and horizontal serifs vertical radical thick/thin stress transitions Inspired by The Non-Designer’s Design Type Books by Robin Williams Typography
  13. K I N D S O F TYPEFACES thick and horizontal serifs Slab
serif
 moderate thick/thin vertical transitions stress Inspired on The Non-Designer’s Design Type Books by Robin Williams
  14. K I N D S O F TYPEFACES no serifs Sans serif no thick/thin transitions, hence no stress Inspired on The Non-Designer’s Design Type Books by Robin Williams
  15. K I N D S O F TYPEFACES Fringe What can I say … Inspired by The Non-Designer’s Design Type Books by Robin Williams Typography
  16. OPERATIONS W I T H T Y P E Widow Let me introduce you a Typography
  17. OPERATIONS W I T H T Y P E No, not THIS KIND of Widow… She is the Widow by TJ Scott / © All rights reserved Typography
  18. OPERATIONS W I T H T Y P E This kind of Widow Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Typography
  19. OPERATIONS W I T H T Y P E Kerning Now, meet the hero saving the day Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Typography
  20. OPERATIONS W I T H T Y P E Happened? Wow, wow, wow. What Baby by MCFull Typography
  21. OPERATIONS W I T H T Y P E Normal kerning Sphinx Interletter Space Typography
  22. OPERATIONS W I T H T Y P E Extra kerning Sphinx Interletter Space Typography
  23. OPERATIONS W I T H T Y P E at any rate Avoid widows lest you look amateur Day 80 by SuperFantastic Typography
  24. LEGIBILITY VS R EADAB I LITY Legibility “It’s an informal measure of how easy it is to distinguish one letter from another ” Font.com Typography
  25. LEGIBILITY VS R EADAB I LITY Readability “It is a gauge of how easily words , phrases and blocks of copy can be read ” Font.com Typography
  26. TYPE PRESENTATIONS YOUR type should be above all Legible! Typography
  27. TYPE PRESENTATIONS This means YOU should use Sans Serifs Typography
  28. TYPE PRESENTATIONS Because Sans Serif typefaces are : Abigger Abolder Asimpler Typography
  29. TYPE PRESENTATIONS This means YOU should use NO MORE than 2 fontfaces Typography
  30. TYPE PRESENTATIONS Better yet, use just 1 fontface Typography
  31. TYPE PRESENTATIONS Use Color, Size Italics to build emphasis Typography
  32. TYPE PRESENTATIONS Should you stick to 2 fontfaces … Let them contrast Typography
  33. TYPE PRESENTATIONS Beware, don’t you ever go beyond that point Or things will start to look ! MESSY Typography
  34. TYPE PRESENTATIONS But remember … be classy Typography
  35. TYPE PRESENTATIONS and picky When looking for a type face Typography
  36. TYPE PRESENTATIONS This is probabl not a good choice Unless you’re asking for a ransom Typography
  37. TYPE PRESENTATIONS Neitheir is this one Unless you belong to Typography
  38. Hope you enjoyed our typographyTIDbit. Don’t forget to come back for more. In the mean time, check (even buy) our recommended reading! PreZENtations team Typography
  39. RECOMMENDED BOOKS The Non Designer Type Book by RobinWilliams Typography

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