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The Art of Presentation III. Following the ZEN path. DESIGN

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Fifth and last issue of our Lectures on "The Art of Presentation." This time we deal with the process of designing the preso.

Published in: Design, Technology, Spiritual
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The Art of Presentation III. Following the ZEN path. DESIGN

  1. 1. SEMINAR (III) Following the ZEN path Zen Rocks by Lane Pierce Alberto de Vega Eduardo S. de la Fuente
  2. 2. TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources Sources of Inspiration Structure Images Data Zen Rocks by Lane Pierce
  3. 3. GETTING INSPIRED MOVIES picture A motion is worth 1000 words ©1997 Lucasfilm Ltd. All Rights Reserved
  4. 4. GETTING INSPIRED MOVIES Color does matter ©1991 Carolco Pictures. All Rights Reserved
  5. 5. GETTING INSPIRED COMICS “ Juxtaposed pictorial and other images in deliberate sequence intended to convey information and/or produce an aesthetic response in the viewer ” Scott McCloud
  6. 6. GETTING INSPIRED COMICS example An
  7. 7. GETTING INSPIRED ADVERTISING attracting Advertising means Picture by Brian Mark
  8. 8. GETTING INSPIRED GURUS GURUS’ Look for master pieces
  9. 9. TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources Sources of inspiration Structure Images Data Zen Rocks by Lane Pierce
  10. 10. TEMPLATES ARE YOU KIDDING? No more Choco krispis? by Eneas
  11. 11. TEMPLATES TRASH THEM AWAY Built in I’m not talking about templates Mmmm Templates by cogdogblog
  12. 12. BU I LD YOU R OWN TEMPLATES your own Take some time, build templates
  13. 13. BU I LD YOU R OWN TEMPLATES Full bleed templates are alright…
  14. 14. … as long as you or your boss do not intend to use (and abuse) of every single square inch. Nor you plan to stretch a image or a diagram, or for what it matters a bunch of them, well beyond the natural –and physical– limits of the slide. I know this happens all the time. So do you. This is in fact a good reason for doing it different. Use a grid, let the slide –and your audience– breathe a little bit, create some margins you’ll never ever cross without a good reason.
  15. 15. Breathing Room G R I D WHAT IS IT GOOD FOR? Working Area 5x5 G r i d
  16. 16. Less Breathing Room G R I D WHAT IS IT GOOD FOR? Bigger Working Area Power Points 6x6 G r i d Power Lines
  17. 17. G R I D WHAT IS IT GOOD FOR? Align the objects consistently Logo
  18. 18. G R I D WHAT IS IT GOOD FOR? Text Image chaotic Unless you want your slides feel Image
  19. 19. G R I D WHAT IS IT GOOD FOR? Texto Imagen chaotic Unless you want your slides feel Imagen
  20. 20. G R I D WHAT IS IT GOOD FOR? Texto Imagen Imagen chaotic Unless you want your slides feel
  21. 21. G R I D WHAT IS IT GOOD FOR? of thirds Use the rule A boy and his shadow by Alberto de Vega
  22. 22. TEMPLATES CHOOSE YOUR TYPE A sans serif Use one font face Forget this type
  23. 23. TEMPLATES CHOOSE YOUR TYPE size Use color and to build contrast Pink elephant by narisa
  24. 24. TEMPLATES CHOOSE YOUR PALETTE background Pick a color
  25. 25. TEMPLATES CHOOSE YOUR PALETTE Black is all about elegance
  26. 26. TEMPLATES CHOOSE YOUR PALETTE White is about trust
  27. 27. TEMPLATES CHOOSE YOUR PALETTE contrasting Then a color pallete Light Color Spectrum by psdgraphics.com
  28. 28. TEMPLATES CHOOSE YOUR PALETTE There is a bunch of techniques Light Color Spectrum by psdgraphics.com
  29. 29. TEMPLATES CHOOSE YOUR PALETTE But, for the time being already Choose one made! Light Color Spectrum by psdgraphics.com
  30. 30. TEMPLATES BE CONSISTENT Stick to your settings!
  31. 31. G R I D BENDING THE RULES break Can I the rules TM & © 2009 Warner Bros. Entertainment Inc. All Rights Reserved
  32. 32. G R I D BENDING THE RULES sparingly Bend the rules, but do it Freedom by Guille
  33. 33. G R I D BREAKING THE RULES cram What if I need to more information here? I like smirks by You-did
  34. 34. TEMPLATES LOOKING FOR ALTERNATIVES free Slides are divide & conquer! ©2009 Paramount Home Entertainment. All right reserved.
  35. 35. TEMPLATES BUT MY B OSS SAI D boss Yes but, my says… ©2007 Twentieth Century Fox Film Corporation. All Rights Reserved
  36. 36. USING THE CORPORATE TEMPLATES corporate The templates? ©PhotoXpress
  37. 37. USING THE CORPORATE TEMPLATES Corporate Right, the templates
  38. 38. TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources Sources of Inspiration Structure Images Data Zen Rocks by Lane Pierce
  39. 39. WORKING WITH IMAGES Small or distorted Do NOT use images ©iStockPhoto
  40. 40. WORKING WITH IMAGES stretch Do not them ©iStockPhoto
  41. 41. WORKING WITH IMAGES images Use full bleed, HD ©iStockPhoto
  42. 42. WORKING WITH IMAGES full Which gave you control ©iStockPhoto
  43. 43. WORKING WITH IMAGES watermaked Do not use images ©iStockPhoto
  44. 44. WORKING WITH IMAGES right It is NOT ©iStockPhoto
  45. 45. WORKING WITH IMAGES cheap It looks ©iStockPhoto
  46. 46. WORKING WITH IMAGES Pay for it or ... ©iStockPhoto
  47. 47. WORKING WITH IMAGES CC images Alternatively, use
  48. 48. WORKING WITH IMAGES audience Adapt images to the ©iStockPhoto
  49. 49. WORKING WITH IMAGES audience Adapt images to the African man smiling by anthonyasael. All rights reserved. Mi abuela by ibarak. All rights reserved
  50. 50. WORKING WITH IMAGES Cut-out Whenever possible the images Everywhere but here? by Will Ockenden
  51. 51. WORKING WITH IMAGES Cut-out Whenever possible the images Everywhere but here? by Will Ockenden
  52. 52. WORKING WITH IMAGES the gaze Let the images guide Photo by owenbooths
  53. 53. WORKING WITH IMAGES not right Definitely ©PhotoXpress
  54. 54. WORKING WITH IMAGES you go! there ©PhotoXpress
  55. 55. empty space use Girl with Dog by Felix Constantinople. All Rights Reserved
  56. 56. TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources Sources of inspiration Structure Images Data Zen Rocks by Lane Pierce
  57. 57. SHOWING YOUR DATA confidence Data brings Bam Margera Stage Dive by Kevin Winter
  58. 58. A1 Ac$vidad  comercial  en  internet  de  empresas  de   más  de  10  empleados   ways However, there are of showing data 59
  59. 59. Ac$vidad  comercial  en  internet  de  empresas  de  más  de  10   empleados:     ways And, of showing data    Europa  duplica  a  España   UE-­‐27   27%   Spain   UE-­‐27   15%   16%   Spain   8%   Compras   Ventas  
  60. 60. SHOWING YOUR DATA memorable Make your data as as your first kiss Friends by reinn
  61. 61. World of Warcraft users worldwide 11M 9M memorable This is not 1.5M (plain decoration) 2005 2007 2008 Source: Blizzard
  62. 62. World of Warcraft users worldwide This, is Catalonia Twice the population of ©PhotoXpress
  63. 63. Facebook users memorable 450 This is not Millions Source: Facebook
  64. 64. World most populated countries 1,333M 1,170M 350M 307M This, is Source: Facebook
  65. 65. Capacity of an iPod ©PhotoXpress

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