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SEMINAR (III)




                                            Following the ZEN path


Zen Rocks by Lane Pierce
                                 Alberto de Vega
                           Eduardo S. de la Fuente
TABLE OF CONTENTS
                                         THE ART OF PRESENTATION




                    Why?   Preparation    Design        Delivery     Resources



                                            Sources of Inspiration
                                            Structure
                                            Images
                                            Data



Zen Rocks by Lane Pierce
GETTING INSPIRED

                                                   MOVIES


                 picture
    A
motion
                                           is worth 1000 words




©1997 Lucasfilm Ltd. All Rights Reserved
GETTING INSPIRED

                                                            MOVIES




Color                                         does matter




©1991 Carolco Pictures. All Rights Reserved
GETTING INSPIRED

                                            COMICS


“   Juxtaposed pictorial and other images in
    deliberate sequence intended to convey
    information and/or produce an aesthetic
    response in the viewer
                             ”   Scott McCloud
GETTING INSPIRED

           COMICS




 example
An
GETTING INSPIRED

                                ADVERTISING




                         attracting
Advertising
    means




 Picture by Brian Mark
GETTING INSPIRED

         GURUS




        GURUS’
Look
  for
                            master pieces
TABLE OF CONTENTS
                                         THE ART OF PRESENTATION




                    Why?   Preparation    Design        Delivery     Resources



                                            Sources of inspiration
                                            Structure
                                            Images
                                            Data



Zen Rocks by Lane Pierce
TEMPLATES
                                  ARE YOU KIDDING?




No more Choco krispis? by Eneas
TEMPLATES
                                           TRASH THEM AWAY




                                            Built in
                                      I’m not
                               talking about
                                                             templates




Mmmm Templates by cogdogblog
BU I LD YOU R OWN

                   TEMPLATES




                  your own
Take some time,
         build
                                       templates
BU I LD YOU R OWN

                      TEMPLATES




Full bleed   templates are alright…
… as long as you or your boss do not intend
to use (and abuse) of every single square
inch. Nor you plan to stretch a image or a
diagram, or for what it matters a bunch of
them, well beyond the natural –and
physical– limits of the slide. I know this
happens all the time. So do you. This is in
fact a good reason for doing it different. Use
a grid, let the slide –and your audience–
breathe a little bit, create some margins
you’ll never ever cross without a good reason.
Breathing Room
                 G R I D
                 WHAT IS IT GOOD FOR?




 Working Area                  5x5
                               G r i d
Less Breathing Room             G R I D
                                WHAT IS IT GOOD FOR?




Bigger Working Area   Power Points            6x6
                                              G r i d

                      Power Lines
G R I D
       WHAT IS IT GOOD FOR?




         Align                the objects
                              consistently




Logo
G R I D
                       WHAT IS IT GOOD FOR?




         Text




Image



                                    chaotic
                Unless you want
                 your slides feel
        Image
G R I D
                     WHAT IS IT GOOD FOR?




    Texto


            Imagen




                                 chaotic
             Unless you want
              your slides feel
Imagen
G R I D
                  WHAT IS IT GOOD FOR?



         Texto



                                   Imagen


Imagen


                               chaotic
           Unless you want
            your slides feel
G R I D
                                          WHAT IS IT GOOD FOR?




                                                     of thirds
                                              Use
                                          the rule




A boy and his shadow by Alberto de Vega
TEMPLATES
                         CHOOSE YOUR TYPE




                                   A
      sans serif
Use
one
                   font face




                                 Forget this type
TEMPLATES
                           CHOOSE YOUR TYPE




                          size
      Use
color and                         to build
                                  contrast




Pink elephant by narisa
TEMPLATES
         CHOOSE YOUR PALETTE




     background
Pick a

                               color
TEMPLATES
CHOOSE YOUR PALETTE




   Black              is all about
                      elegance
TEMPLATES
                   CHOOSE YOUR PALETTE




White   is about
        trust
TEMPLATES
                                                   CHOOSE YOUR PALETTE




                                               contrasting
                                          Then a

                                                                         color pallete




Light Color Spectrum by psdgraphics.com
TEMPLATES
                                             CHOOSE YOUR PALETTE




                                          There is a bunch of
                                                 techniques

Light Color Spectrum by psdgraphics.com
TEMPLATES
                                                   CHOOSE YOUR PALETTE



                                  But,
                    for the time being



                                                   already
                                          Choose one

                                                                         made!




Light Color Spectrum by psdgraphics.com
TEMPLATES
                            BE CONSISTENT




Stick   to your settings!
G R I D
                                                                  BENDING THE RULES




                                                                           break
                                                                   Can I

                                                                                      the rules




TM & © 2009 Warner Bros. Entertainment Inc. All Rights Reserved
G R I D
                               BENDING THE RULES




                                      sparingly
                    Bend the rules,
                          but do it




Freedom by Guille
G R I D
                                         BREAKING THE RULES




                     cram
  What if
I need to                  more information
                           here?




I like smirks by You-did
TEMPLATES
                                                            LOOKING FOR ALTERNATIVES




           free
Slides
   are                                        divide
                                              & conquer!




  ©2009 Paramount Home Entertainment. All right reserved.
TEMPLATES
                                                                    BUT MY B OSS SAI D




                                                                                   boss
                                                                        Yes but,
                                                                             my
                                                                                          says…




©2007 Twentieth Century Fox Film Corporation. All Rights Reserved
USING THE CORPORATE

                     TEMPLATES




                 corporate
               The

                                           templates?




©PhotoXpress
USING THE CORPORATE

                 TEMPLATES


         Corporate
Right,
  the
                     templates
TABLE OF CONTENTS
                                         THE ART OF PRESENTATION




                    Why?   Preparation    Design        Delivery     Resources



                                            Sources of Inspiration
                                            Structure
                                            Images
                                            Data



Zen Rocks by Lane Pierce
WORKING WITH

                           IMAGES




                Small or distorted
Do NOT
   use
                                          images




 ©iStockPhoto
WORKING WITH

                 IMAGES




               stretch
Do not

                                them




©iStockPhoto
WORKING WITH

                  IMAGES




                  images
Use full bleed,
           HD




 ©iStockPhoto
WORKING WITH

                 IMAGES




                full
Which gave
       you
                     control




 ©iStockPhoto
WORKING WITH

                 IMAGES




               watermaked
Do not
  use
                                images




©iStockPhoto
WORKING WITH

                IMAGES




        right
It is
NOT




 ©iStockPhoto
WORKING WITH

                IMAGES




         cheap
    It
looks




 ©iStockPhoto
WORKING WITH

               IMAGES




Pay for it               or ...




©iStockPhoto
WORKING WITH

                 IMAGES




                 CC images
Alternatively,
         use
WORKING WITH

                       IMAGES


                audience
Adapt images
       to the




©iStockPhoto
WORKING WITH

                                                            IMAGES


                                  audience
Adapt images
       to the




African man smiling by anthonyasael. All rights reserved.
Mi abuela by ibarak. All rights reserved
WORKING WITH

                                            IMAGES




                      Cut-out
Whenever
 possible
                                        the images




Everywhere but here? by Will Ockenden
WORKING WITH

                                        IMAGES




                      Cut-out
Whenever
 possible
                                                       the images




Everywhere but here? by Will Ockenden
WORKING WITH

                                 IMAGES




                      the gaze
       Let
the images
     guide




Photo by owenbooths
WORKING WITH

                            IMAGES

                not right
Definitely




 ©PhotoXpress
WORKING WITH

                   IMAGES

         you go!
there




©PhotoXpress
empty space
use




Girl with Dog by Felix Constantinople. All Rights Reserved
TABLE OF CONTENTS
                                         THE ART OF PRESENTATION




                    Why?   Preparation    Design        Delivery     Resources



                                            Sources of inspiration
                                            Structure
                                            Images
                                            Data



Zen Rocks by Lane Pierce
SHOWING YOUR

                                         DATA




                                                        confidence
                                             Data brings




Bam Margera Stage Dive by Kevin Winter
A1 Ac$vidad	
  comercial	
  en	
  internet	
  de	
  empresas	
  de	
  
            más	
  de	
  10	
  empleados	
  




                                                           ways
                                               However,
                                               there are
                                                                              of showing data




59
Ac$vidad	
  comercial	
  en	
  internet	
  de	
  empresas	
  de	
  más	
  de	
  10	
  
       empleados:	
  	
  




       ways
And,
                                 of showing data

           	
   	
  Europa	
  duplica	
  a	
  España	
  
                         UE-­‐27	
  

                          27%	
  

                                       Spain	
       UE-­‐27	
  
                                         15%	
         16%	
        Spain	
  
                                                                      8%	
  

                               Compras	
                      Ventas	
  
SHOWING YOUR

                    DATA




                   memorable
       Make
 your data as                      as
                                   your first kiss




Friends by reinn
World of Warcraft users worldwide

                             11M

                     9M




                    memorable
This is not
           1.5M                                  (plain decoration)

        2005        2007     2008

 Source: Blizzard
World of Warcraft users worldwide




This, is

                                      Catalonia
                             Twice
                  the population of




©PhotoXpress
Facebook users




                    memorable
                     450
This is not




                      Millions
 Source: Facebook
World most populated countries


                                          1,333M


                                      1,170M



                    350M



                   307M               This, is
Source: Facebook
Capacity of an iPod




©PhotoXpress

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The Art of Presentation III. Following the ZEN path. DESIGN

  • 1. SEMINAR (III) Following the ZEN path Zen Rocks by Lane Pierce Alberto de Vega Eduardo S. de la Fuente
  • 2. TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources Sources of Inspiration Structure Images Data Zen Rocks by Lane Pierce
  • 3. GETTING INSPIRED MOVIES picture A motion is worth 1000 words ©1997 Lucasfilm Ltd. All Rights Reserved
  • 4. GETTING INSPIRED MOVIES Color does matter ©1991 Carolco Pictures. All Rights Reserved
  • 5. GETTING INSPIRED COMICS “ Juxtaposed pictorial and other images in deliberate sequence intended to convey information and/or produce an aesthetic response in the viewer ” Scott McCloud
  • 6. GETTING INSPIRED COMICS example An
  • 7.
  • 8. GETTING INSPIRED ADVERTISING attracting Advertising means Picture by Brian Mark
  • 9. GETTING INSPIRED GURUS GURUS’ Look for master pieces
  • 10. TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources Sources of inspiration Structure Images Data Zen Rocks by Lane Pierce
  • 11. TEMPLATES ARE YOU KIDDING? No more Choco krispis? by Eneas
  • 12. TEMPLATES TRASH THEM AWAY Built in I’m not talking about templates Mmmm Templates by cogdogblog
  • 13. BU I LD YOU R OWN TEMPLATES your own Take some time, build templates
  • 14. BU I LD YOU R OWN TEMPLATES Full bleed templates are alright…
  • 15. … as long as you or your boss do not intend to use (and abuse) of every single square inch. Nor you plan to stretch a image or a diagram, or for what it matters a bunch of them, well beyond the natural –and physical– limits of the slide. I know this happens all the time. So do you. This is in fact a good reason for doing it different. Use a grid, let the slide –and your audience– breathe a little bit, create some margins you’ll never ever cross without a good reason.
  • 16. Breathing Room G R I D WHAT IS IT GOOD FOR? Working Area 5x5 G r i d
  • 17. Less Breathing Room G R I D WHAT IS IT GOOD FOR? Bigger Working Area Power Points 6x6 G r i d Power Lines
  • 18. G R I D WHAT IS IT GOOD FOR? Align the objects consistently Logo
  • 19. G R I D WHAT IS IT GOOD FOR? Text Image chaotic Unless you want your slides feel Image
  • 20. G R I D WHAT IS IT GOOD FOR? Texto Imagen chaotic Unless you want your slides feel Imagen
  • 21. G R I D WHAT IS IT GOOD FOR? Texto Imagen Imagen chaotic Unless you want your slides feel
  • 22. G R I D WHAT IS IT GOOD FOR? of thirds Use the rule A boy and his shadow by Alberto de Vega
  • 23. TEMPLATES CHOOSE YOUR TYPE A sans serif Use one font face Forget this type
  • 24. TEMPLATES CHOOSE YOUR TYPE size Use color and to build contrast Pink elephant by narisa
  • 25. TEMPLATES CHOOSE YOUR PALETTE background Pick a color
  • 26. TEMPLATES CHOOSE YOUR PALETTE Black is all about elegance
  • 27. TEMPLATES CHOOSE YOUR PALETTE White is about trust
  • 28. TEMPLATES CHOOSE YOUR PALETTE contrasting Then a color pallete Light Color Spectrum by psdgraphics.com
  • 29. TEMPLATES CHOOSE YOUR PALETTE There is a bunch of techniques Light Color Spectrum by psdgraphics.com
  • 30. TEMPLATES CHOOSE YOUR PALETTE But, for the time being already Choose one made! Light Color Spectrum by psdgraphics.com
  • 31. TEMPLATES BE CONSISTENT Stick to your settings!
  • 32. G R I D BENDING THE RULES break Can I the rules TM & © 2009 Warner Bros. Entertainment Inc. All Rights Reserved
  • 33. G R I D BENDING THE RULES sparingly Bend the rules, but do it Freedom by Guille
  • 34. G R I D BREAKING THE RULES cram What if I need to more information here? I like smirks by You-did
  • 35. TEMPLATES LOOKING FOR ALTERNATIVES free Slides are divide & conquer! ©2009 Paramount Home Entertainment. All right reserved.
  • 36. TEMPLATES BUT MY B OSS SAI D boss Yes but, my says… ©2007 Twentieth Century Fox Film Corporation. All Rights Reserved
  • 37. USING THE CORPORATE TEMPLATES corporate The templates? ©PhotoXpress
  • 38. USING THE CORPORATE TEMPLATES Corporate Right, the templates
  • 39. TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources Sources of Inspiration Structure Images Data Zen Rocks by Lane Pierce
  • 40. WORKING WITH IMAGES Small or distorted Do NOT use images ©iStockPhoto
  • 41. WORKING WITH IMAGES stretch Do not them ©iStockPhoto
  • 42. WORKING WITH IMAGES images Use full bleed, HD ©iStockPhoto
  • 43. WORKING WITH IMAGES full Which gave you control ©iStockPhoto
  • 44. WORKING WITH IMAGES watermaked Do not use images ©iStockPhoto
  • 45. WORKING WITH IMAGES right It is NOT ©iStockPhoto
  • 46. WORKING WITH IMAGES cheap It looks ©iStockPhoto
  • 47. WORKING WITH IMAGES Pay for it or ... ©iStockPhoto
  • 48. WORKING WITH IMAGES CC images Alternatively, use
  • 49. WORKING WITH IMAGES audience Adapt images to the ©iStockPhoto
  • 50. WORKING WITH IMAGES audience Adapt images to the African man smiling by anthonyasael. All rights reserved. Mi abuela by ibarak. All rights reserved
  • 51. WORKING WITH IMAGES Cut-out Whenever possible the images Everywhere but here? by Will Ockenden
  • 52. WORKING WITH IMAGES Cut-out Whenever possible the images Everywhere but here? by Will Ockenden
  • 53. WORKING WITH IMAGES the gaze Let the images guide Photo by owenbooths
  • 54. WORKING WITH IMAGES not right Definitely ©PhotoXpress
  • 55. WORKING WITH IMAGES you go! there ©PhotoXpress
  • 56. empty space use Girl with Dog by Felix Constantinople. All Rights Reserved
  • 57. TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources Sources of inspiration Structure Images Data Zen Rocks by Lane Pierce
  • 58. SHOWING YOUR DATA confidence Data brings Bam Margera Stage Dive by Kevin Winter
  • 59. A1 Ac$vidad  comercial  en  internet  de  empresas  de   más  de  10  empleados   ways However, there are of showing data 59
  • 60. Ac$vidad  comercial  en  internet  de  empresas  de  más  de  10   empleados:     ways And, of showing data    Europa  duplica  a  España   UE-­‐27   27%   Spain   UE-­‐27   15%   16%   Spain   8%   Compras   Ventas  
  • 61. SHOWING YOUR DATA memorable Make your data as as your first kiss Friends by reinn
  • 62. World of Warcraft users worldwide 11M 9M memorable This is not 1.5M (plain decoration) 2005 2007 2008 Source: Blizzard
  • 63. World of Warcraft users worldwide This, is Catalonia Twice the population of ©PhotoXpress
  • 64. Facebook users memorable 450 This is not Millions Source: Facebook
  • 65. World most populated countries 1,333M 1,170M 350M 307M This, is Source: Facebook
  • 66. Capacity of an iPod ©PhotoXpress