This presentation gives a snapshot of the findings from the Econsultancy/IBM research into the State of Email and Marketing Automation in South-East Asia. Based on a survey of over 500 industry professionals, the report investigates email and marketing automation trends the region, as well as considering the extent to which organisations value this technology. The full report can be downloaded here: bit.ly/2bPZzE3

1. STATE OF EMAIL AND
MARKETING
AUTOMATION IN
SOUTH-EAST ASIA
In association with IBM Marketing Cloud,
March 2016

2. Which channels will be priorities for your
organisation in the coming year?

3. In which areas will your organisation be
increasing budget in 2016?

4. Top 5 Barriers to Effective Email Marketing faced
by Marketers

5. Marketing Automation Activities that Marketers
are Currently Engaging in

6. Which behaviours or triggers do you use to send
out automated emails?

7. Visit us at
http://www.econsultancy.com
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