Outreach campaign status module

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eCairn Inc.

Self Improvement Technology Economy & Finance

Track the overall volume of actions taken by you and your team for individual campaigns Outreach Campaign Status Module

Outreach Campaign Status Module: Configuration ,[object Object]

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A restaurant's average rating and reviews on Yelp in influence customers to an incredible degree. An extra half-star rating causes restaurants to sell out 19 percentage points (49%) more frequently. Despite the impact on the restaurant's business, achieving a better overall rating is not straightforward. A user may give only one star to the restaurant just because he or she found the quality of service to be abysmal even though the food and the restaurant's location were up to his or her standard. These facts may have been mentioned in the review in detail but the final rating would just reflect the poor quality of service. The user rating alone does not provide any additional details, and as a result, the restaurant may not be able to understand which aspects create a negative impact on user experience. Another case may be that a certain popular dish will make users give the restaurant five star ratings, but they would not be satisfied with another aspect of the restaurant such as the dessert. The high user ratings may hide the fact that some aspects of the user experience was negative and that the restaurant has room to improve. Traditional recommender systems usually use only the aggregated ratings without considering the hidden factors in the preference of the users and the properties of the restaurants. For the restaurant domain, this could mean main cuisine, dessert, service, staff friendliness, knowledge of staff, location, ambiance, price and many more aspects. Without considering the ratings for individual aspects, it is likely that the recommendation systems will give inaccurate predictions to restaurants as well as users. In this project, we aim to uncover hidden details about the users' preferences with respect to restaurant properties. With this information, we can provide precise recommendations to the restaurants regarding what aspects they should concentrate on to improve user experience. Since we are backed by more meaningful information about users' preferences we can provide better recommendations to users as to which restaurants they would prefer and why. To summarize, from the results of this project, we can answer the following questions: "what does a particular user care about when dining from a restaurant?", "which aspect should the restaurant improve in order to effectively increase the rating?", and "which restaurant is the best for a particular user?"

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