12. 1. The potato button
2. A false dichotomy
3. Hard-won lessons
12
13. Don’t overwhelm
‣ Inexperienced users need clear paths
‣ Experienced ones need shortcuts
‣ Both need consistency
‣ Use their vocabulary to label, organize
‣ Use selective disclosure, sensible defaults
13
14. Speed tasks, not forms
‣ Let go of the 1:1 mapping
‣ Understand the processes and goals
‣ Maintain context, state for multi-step work
‣ Automate repetitive tasks
‣ Map offline work, know the cutovers
14
15. Workflow should work
‣ Your 12-step approval system sucks
‣ Model state, then responsibility, then process
‣ Give visibility before veto power
‣ Restrict access to risky actions
‣ Consult the lawyer, trust the team.
15
16. Divorce the design
‣ Take a hard look at responsibilities
‣ Capture priority, emphasis, grouping
‣ Slim down the markup, use tokens
‣ Treat curation and assembly as content
‣ Don’t be dazzled by amazing demos
16
17. 1. The potato button
2. A false dichotomy
3. Hard-won lessons
4. Success stories
17
33. There’s always a
budget for “not failing”
‣ Map content to business goals
‣ Know the cost of public errors
‣ Know the cost of lost time
‣ Grab the low-hanging fruit
31
34. There’s always a
budget for “not failing”
‣ Map content to business goals
‣ Know the cost of public errors
‣ Know the cost of lost time
‣ Grab the low-hanging fruit
31
http://xkcd.com/1205
35. Yay, it’s old-fashioned
CS and UX work!
‣ Interviews and user stories!
‣ Card sorts and taxonomy!
‣ Domain and content modeling!
‣ Inventories and governance plans!
32
36. Your secret weapon:
two hours and a pizza
‣ Get your editors involved early
‣ Ask what they want and hate
‣ Watch them do real work
33
37. Your tools will evolve:
Ask, build, and iterate.
‣ You can never solve it all in one go
‣ Iterative refinement lets you learn
‣ Your solutions will not be universal
…But they’ll work for your team.
34
38. Want to read more?
Check out…
35
When Editors Design
!
Baby Got Backend
Battle for the Body Field
!
Interviewing Users
Card Sorting
Mental Models
Web Form Design
www.smashingmagazine.com/2013/06/26/
controlling-presentation-in-structured-content
www.lullabot.com/blog/article/baby-got-backend
alistapart.com/article/battle-for-the-body-field
!
rosenfeldmedia.com/books/interviewing-users
rosenfeldmedia.com/books/card-sorting
rosenfeldmedia.com/books/mental-models
rosenfeldmedia.com/books/web-form-design