Summary Description of
AMA Management Competency




          2008
Background


Level of Competency

1. Knowing and Managing Yourself: 10 Competencies

2. Knowing and Managing Others: 17 Co...
A. Summary



1. Knowing and Managing Yourself

Emotional Intelligence/Self-Awareness
Self-Confidence
Self-Development
Bui...
3. Knowing and Managing Business

Problem Solving
Decision Making
Managing and Leading Change
Driving Innovation
Customer ...
B. Description


1. Knowing and Managing Yourself

Emotional Intelligence/Self-Awareness
Analyzing and recognizing one’s o...
Time Management
Allocating time appropriately among people and projects to ensure that
both internal and external client n...
2. Knowing and Managing Others

Oral Communication
Conveying ideas and opinions clearly to others; projecting credibility,...
Building Relationships
Being skilled at detecting and interpreting subtle clues, often nonverbal,
about others’ feelings a...
Managing People for Performance
Setting clear performance targets and gaining a person’s commitment
to accomplishing those...
3. Knowing and Managing Business

Problem Solving
Identifying work related problems; analyzing problems in a systematic
bu...
Resource Management
Clarifying the financial implications of decisions; using resources effectively
and in line with compa...
Business and Financial Acumen
Possessing the technical and business knowledge needed to make the
best decisions for the or...
Organizational Design
Ensuring the organization’s structure and systems support its strategies;
taking actions to optimize...
HRD Application

           AMA Management Competency Model
                     (Cumulative)

             Individual    ...
AMA Mana gement Competency Model
1. Knowing and                         2. Knowing and                     3. Knowing and
...
Leadership Practices (Kauzes and Posner Model)
The Five Practices of Exemplary Leadership® resulted from an intensive rese...
Items of    Individual C   First Line   Mid   Functional
                   Behaviors
Managing
and Knowing
Yourself
      ...
Items of    Training     Training         Audience   Budget
                   Behaviors   Program      Provider
Managing
...
Training   Assignmen Coaching   Exposure   Performan Self-study
                           t                              ...
Application

(1) Recruitment and selection. Looking beyond skills to performance dimensions such as teamwork,
competency m...
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  1. 1. Summary Description of AMA Management Competency 2008
  2. 2. Background Level of Competency 1. Knowing and Managing Yourself: 10 Competencies 2. Knowing and Managing Others: 17 Competencies 3. Knowing and Managing Business: 19 Competencies Level of Management 1. Individual Contributors 2. First Level Managers 3. Middle Level Managers 4. Senior Managers (Functional Managers) Function of Competency Model 1. Selection employees with right competencies (skills, knowledge and attitudes) – Recruitment 2. Development of employees' performance (promotion) – Generic Talent Management and Succession Planning 3. Assessment of employees' performance Performance Management and Compensation and Reward
  3. 3. A. Summary 1. Knowing and Managing Yourself Emotional Intelligence/Self-Awareness Self-Confidence Self-Development Building Trust and Personal Accountability Resilience and Stress Tolerance Action Orientation Time Management Flexibility and Agility Critical and Analytical Thinking Creative Thinking 2. Knowing and Managing Others Oral Communication Written Communication Valuing Diversity Building Teams Networking Building Relationships Partnering Emotional Intelligence/Interpersonal Savvy Influencing Managing Conflict Managing People for Performance Clarifying Roles and Accountabilities Delegating Empowering Others Motivating Others Developing Top Talent
  4. 4. 3. Knowing and Managing Business Problem Solving Decision Making Managing and Leading Change Driving Innovation Customer Focus Resource Management Operational and Tactical Planning Results Orientation Quality Orientation Mastering Complexity Business and Financial Acumen Strategic Planning Strategic Thinking Global Perspective Organizational Savvy Organizational Design Human Resources Planning Monitoring the External Environment Functional/Technical Skills
  5. 5. B. Description 1. Knowing and Managing Yourself Emotional Intelligence/Self-Awareness Analyzing and recognizing one’s own strengths and weaknesses, attitudes, and feelings; maintaining a clear, realistic understanding of one’s goals, capabilities, and limitations; seeking feedback about one’s effectiveness and making changes in response to it; being attuned to one’s inner feelings, recognizing how these feelings affect one’s behavior and job performance, and expressing one’s feelings and reactions appropriately. Self-Confidence Acting on the basis of one’s convictions rather than trying to please others; being confident in oneself; having a healthy sense of one’s capabilities without being arrogant. Self-Development Seeking feedback about one’s strengths and weaknesses; initiating activities to increase or enhance one’s knowledge, skills, and competence in order to perform more effectively or enhance one’s career; learning new information or ideas and applying them effectively; keeping up to date in one’s knowledge and skills; and learning from successes and failures. Building Trust and Personal Accountability Keeping promises and honoring commitments; accepting responsibility for one’s actions; being honest and truthful when communicating information; behaving in a way that is consistent with espoused values; and assuming responsibility for dealing with problems, crises, or issues. Resilience and Stress Tolerance Continuing to perform effectively when faced with time pressures, adversity, disappointment, or opposition; remaining focused, composed, and optimistic; bouncing back from failures or disappointments. Action Orientation Maintaining a sense of urgency to complete a task; seeking information rather than waiting for it; making decisions in a timely manner regardless of pressure or uncertainty; making decisions quickly when called upon to do so; acting decisively to implement solutions and resolve crises; not procrastinating; being tough and assertive when necessary while showing respect and positive regard for others.
  6. 6. Time Management Allocating time appropriately among people and projects to ensure that both internal and external client needs are met; reprioritizing daily tasks as each day progresses to ensure that newly emerging, urgent issues are resolved while not losing sight of longer-term projects; balancing his or her workload when involved in multiple projects. Flexibility and Agility Adjusting one’s behavior to new information or changing circumstances; remaining open to new ways of doing things; experimenting with new methods; and working effectively in an unstructured or dynamic environment Critical and Analytical Thinking Regularly questioning basic assumptions about the work and how it gets done; identifying underlying principles, root causes, or facts by breaking down information or data and drawing conclusions; applying sound reasoning; understanding the complexity of certain issues and crystallizing the components of the issue to make it more manageable; and understanding the implications of data/information. Creative Thinking Reexamining traditional strategies and practices; proactively looking for new ideas and ways to improve products, services, and work processes; looking at problems and opportunities from a unique perspective; seeing patterns and themes that are not immediately apparent to others; taking time to refine and shape a new idea so it has a higher likelihood of success.
  7. 7. 2. Knowing and Managing Others Oral Communication Conveying ideas and opinions clearly to others; projecting credibility, poise, and confidence even under difficult or adversarial conditions; speaking enthusiastically and using vivid language, examples, or anecdotes to communicate a message; making use of unambiguous language, gestures, and nonverbal communication; considering the needs of the audience and how it is likely to react; talking to people in a way they can understand; listening attentively to others; and using appropriate grammar and vocabulary. Written Communication Expressing ideas and opinions clearly in properly structured, well organized, and grammatically correct reports and documents; employing language and terminology appropriate to the reader; using appropriate grammar and punctuation. Valuing Diversity Demonstrating respect for individual differences (including cultural differences and diverse ways of thinking or approaching issues); establishing a climate in which all people can be comfortable and productive; evaluating the work of others in a culturally neutral way; selecting and developing people in multiple cultural settings; communicating effectively with and in multiple cultures; understanding how culture influences people’s behavior; adapting one’s style and behavior to meet cultural norms and expectations; and taking advantage of unique cultural knowledge, capability, or information to develop or enhance products or services. Building Teams Facilitating the constructive resolution of conflict; increasing mutual trust; encouraging cooperation, coordination, and identification with the work unit; encouraging information sharing among individuals who do not know each other and who may represent different cultures; including others in processes and decisions regardless of geographical distance or location; finding creative ways to minimize the effects of different time zones on the quality and frequency of interactions. Networking Socializing informally; developing contacts with people who are a source of information and support; maintaining contacts through periodic visits, telephone calls, correspondence, and attendance at meetings and social events.
  8. 8. Building Relationships Being skilled at detecting and interpreting subtle clues, often nonverbal, about others’ feelings and concerns; displays empathy and sensitivity to the needs and concerns of others; and supports others when they are facing difficult tasks; enjoys dealing with people and working with people of diverse styles and backgrounds. Partnering Identifying, building, and managing internal and external partnerships that add value to the company; initiating and leveraging opportunities to work with others across the organization to maximize individual and organizational effectiveness; working effectively across organizational boundaries to accomplish a shared objective; developing networks and alliances across the organization to build influence and support for ideas. Emotional Intelligence/Interpersonal Savvy Being attuned to how others feel in the moment, sensing the shared values of the group, and using that insight to do and say what’s appropriate; understanding others’ feelings, motives, and reactions and adapting one’s behaviors accordingly; appreciating the effect of one’s behavior on others; being at ease when approaching others during social occasions; making and maintaining a favorable impression; and mingling effortlessly with others. Influencing Using techniques that appeal to reason, values, or emotion to generate enthusiasm for the work, commitment to a task objective, or compliance with a request; using appropriate tactics to change a person’s attitude, beliefs, or behaviors. Managing Conflict Recognizing the potential value of conflict for driving change and innovation; knowing when to confront and when to avoid a conflict; understanding the issues around which conflicts revolve; identifying the goals and objectives of the parties involved; finding common ground; looking for win/win solutions; and seeking agreement on a solution and eliciting commitment to making it work effectively.
  9. 9. Managing People for Performance Setting clear performance targets and gaining a person’s commitment to accomplishing those targets; checking on the progress and quality of the work, providing specific feedback on a regular basis that enables others to understand what they have done well and how they can improve in the future; and addressing performance problems by gathering information and setting goals for improvement in a fair and consistent manner. Clarifying Roles and Accountabilities Communicating with others to make clear what is expected of them; conveying expectations about timelines and the quality of employees’ work; and helping people understand how their roles relate to the broader objectives and success of the organization. Delegating Assigning responsibilities to direct reports and giving them the authority to carry them out; maintaining the proper level of involvement without abdicating or micromanaging; assigning tasks that are a good fit with a person’s capabilities; assigning tasks for development and providing guidance to ensure success; debriefing assignments to reinforce learning. Empowering Others Giving people the authority, information, resources (e.g., time, money, equipment), and guidance to make decisions and implement them. Motivating Others Setting high standards regarding quality and quantity of the work; displaying commitment to the organization and enthusiasm for its products and services; conveying confidence in others’ capabilities; appealing to others’ unique needs, motives, and goals to motivate them to achieve; and celebrating others’ successes and praising them for a job well done. Developing Top Talent Consistently attracts, selects, develops, and retains high performers; raises the performance bar for his or her work unit or team so that it consists of top performers; providing people with the opportunity to develop new skills, carry out challenging assignments, and accept new responsibilities; and holding people accountable for their performance.
  10. 10. 3. Knowing and Managing Business Problem Solving Identifying work related problems; analyzing problems in a systematic but timely manner; drawing correct and realistic conclusions based on data and information; and accurately assessing root cause before moving to solutions. Decision Making Generating and evaluating alternatives before making a decision or taking action; considering the risks associated with an option and selecting the option that has the best balance of risk and reward; encouraging input from others when it is appropriate; standing by decisions without reconsidering unless information or circumstances make it necessary to do so; evaluating the effectiveness of decisions after they are made. Managing and Leading Change Putting opportunities and threats to the organization in context and clarifying how the organization needs to be different and why; communicating a vivid, appealing picture of what the organization needs to look like in the future; clearly communicating the need for change and gaining people’s commitment; putting a realistic plan in place to achieve the desired outcome and ensure it is resourced adequately; preparing people to adjust to change; keeping people informed about the progress of change; and celebrating successes. Driving Innovation Fostering a climate that encourages creativity and innovation; allowing others to challenge and disagree; taking prudent risks to accomplish goals; assuming responsibility in the face of uncertainty or challenge; championing new untested ideas and building support among stakeholders; celebrating and learning from failures; building and maintaining open channels of communication for the sharing of ideas and knowledge. Customer Focus Demonstrating a concern for the needs and expectations of customers and making them a high priority; maintaining contact with customers, both internal and external to the organization; using an understanding of customer needs as the basis for decision making and organizational action.
  11. 11. Resource Management Clarifying the financial implications of decisions; using resources effectively and in line with company policy and goals; deploying resources in a way that is consistent with the strategy and that benefits the organization rather than advancing self-interest; adhering to budgets; and ensuring others’ time is utilized effectively. Operational and Tactical Planning Determining short-term objectives and action steps for achieving them; determining how to use personnel, equipment, facilities, and other resources efficiently to accomplish a project or initiative; and determining how to schedule and coordinate activities among individuals, teams, and work units. Results Orientation Communicating business performance measures and clarifying priorities; maintaining a focused commitment to achieving one’s objectives; working on important issues first; staying with a plan of action or point of view until the desired goal has been obtained or is no longer reasonably attainable; recognizing opportunities and acting on them; looking for ways to quickly overcome barriers; persevering in the face of adversity or opposition; and translating ideas into action. Quality Orientation Promoting organizational effectiveness by anticipating and dealing with problems; encouraging others to suggest improvements to work processes; providing a persistent focus on quality as well as on results; determining how to improve organizational coordination, productivity, and effectiveness. Mastering Complexity Quickly integrating complex information to identify strategies and solutions; learning new concepts quickly; demonstrating keen insights into situations; assimilating large amounts of information and narrowing it down to and articulating the core idea or issue.
  12. 12. Business and Financial Acumen Possessing the technical and business knowledge needed to make the best decisions for the organization; assessing the financial implications of decisions and actions; understanding how strategies and tactics work in the marketplace; and balancing data analysis with judgment and business sense. Strategic Planning Developing and driving a shared understanding of a long-term vision that incorporates people’s input and describes what the organization needs to look like and how it needs to operate in the future; determining long-term objectives and the tactics to achieve them; allocating resources according to stated priorities; making sure that accountabilities and expectations for executing a strategy are clear. Strategic Thinking Understanding the implications of social, economic, political, and global trends; showing an understanding of market conditions and customer needs; understanding the company’s position in the marketplace— both its strengths and its weaknesses; taking a long-term perspective on problems and opportunities; applying insight and creativity to the development of strategies that help the organization gain or sustain competitive advantage; proposing innovative strategies that leverage the organization’s competitive position. Global Perspective Understanding the international issues facing the business; appreciating how ethnic, cultural, and political matters influence business; integrating local and global information for decisions affecting multiple sites; applying knowledge of public regulatory frameworks in multiple countries; and making deliberate decisions about how to conduct business successfully in different parts of the world. Organizational Savvy Staying abreast of what is happening across the organization; understanding the effects of decisions and actions on other parts of the organization; recognizing the interests of others in different parts of the organization; understanding the influence dynamics of the organization and using that information to establish alliances to achieve organizational objectives; understanding the organizational culture and norms of behavior.
  13. 13. Organizational Design Ensuring the organization’s structure and systems support its strategies; taking actions to optimize resources and work processes (e.g., reengineering, continuous process improvement); and identifying how to organize the work (e.g., grouping responsibilities, establishing appropriate linkages) to enhance efficiency and drive results. Human Resources Planning Ensuring the talent base is in place to meet organizational needs; assessing current skills sets and identifying the right mix of talent to fill gaps and ensure sustained results; accurately assessing “fit” based on the requisite skills and competencies as well alignment with organizational culture. Monitoring the External Environment Collecting information about opportunities and threats in the external environment that may affect work in the short or long term; analyzing trends and looking for opportunities to enhance the organization’s performance. Functional/Technical Skills Maintaining up-to-date knowledge within one’s field of expertise; remaining abreast of developments in the industry; providing guidance or counsel on technical matters related to one’s field; knowing how to use company-specific technology.
  14. 14. HRD Application AMA Management Competency Model (Cumulative) Individual First Line Middle Functional Knowing X X X X Yourself Managing X X X X Yourself Knowing X X X X Others Managing X X X Others Knowing X X X X Business Managing X Business
  15. 15. AMA Mana gement Competency Model 1. Knowing and 2. Knowing and 3. Knowing and Mana ging Your self Mana ging Other s Mana ging Business Emotional Intelligence/Self- Oral Communication Problem Solving Awareness Written Communication Decision Making Self-Confidence Valuing Diversity Managing and Leading Change Self-Development Building Teams Driving Innovation Building Trust and Personal Accountability Networking Customer Focus Resilience and Stress Tolerance Building Relationships Resource Management Action Orientation Partnering Operational and Tactical Planning Time Management Emotional Intelligence/Interpersonal Savvy Results Orientation Flexibility and Agility Influencing Quality Orientation Critical and Analytical Thinking Managing Conflict Mastering Complexity Creative Thinking Managing People for Business and Financial Acumen Performance Strategic Planning Clarifying Roles and Accountabilities Strategic Thinking Delegating Global Perspective Empowering Others Organizational Savvy Motivating Others Organizational Design Developing Top Talent Human Resources Planning Monitoring the External Environment Functional/Technical Skills Leadership Practices (Kauzes and Posner Model) Model the Way, Encourage the Heart, Challenge the Process, Inspire a Shared Vision, Enable Others to Act Company Values
  16. 16. Leadership Practices (Kauzes and Posner Model) The Five Practices of Exemplary Leadership® resulted from an intensive research project to determine the leader- ship competencies that are essential to getting extraordinary things done in organizations. To conduct the research, Jim Kouzes and Barry Posner collected thousands of "Personal Best" stories—the experiences people recalled when asked to think of a peak leadership experience. Despite differences in people's individual stories, their Personal-Best Leadership Experiences revealed similar pat- terns of behavior. The study found that when leaders are at their personal best, they: Model the Way Leaders establish principles concerning the way people (constituents, peers, colleagues, and customers alike) should be treated and the way goals should be pursued. They create standards of excellence and then set an example for others to follow. Because the prospect of complex change can overwhelm peo- ple and stifle action, they set interim goals so that people can achieve small wins as they work toward larger objectives. They unravel bureaucracy when it impedes action; they put up signposts when people are unsure of where to go or how to get there; and they create opportunities for victory. Inspire a Shared Vision Leaders passionately believe that they can make a difference. They envision the future, creating an ideal and unique image of what the organization can be- come. Through their magnetism and quiet persuasion, leaders enlist others in their dreams. They breathe life into their visions and get people to see exciting possibilities for the future. Challenge the Process Leaders search for opportunities to change the status quo. They look for inno- vative ways to improve the organization. In doing so, they experiment and take risks. And because leaders know that risk taking involves mistakes and failures, they accept the inevitable disappointments as learning opportunities. Enable Others to Act Leaders foster collaboration and build spirited teams. They actively involve others. Leaders understand that mutual respect is what sustains extraordinary efforts; they strive to create an atmosphere of trust and human dignity. They strengthen others, making each person feel capable and powerful. Encourage the Heart Accomplishing extraordinary things in organizations is hard work. To keep hope and determination alive, leaders recognize contributions that individuals make. In every winning team, the members need to share in the rewards of their efforts, so leaders celebrate accomplishments. They make people feel like heroes.
  17. 17. Items of Individual C First Line Mid Functional Behaviors Managing and Knowing Yourself 8 6 8 8 8 Emotional Intelligence/Sel f-Awareness Self- 11 8 10 10 11 Confidence Self- 11 7 11 11 11 Development Building Trust 11 8 11 11 11 and Personal Accountability Resilience and 10 8 10 10 10 Stress Tolerance Action 10 7 9 10 10 Orientation Time 11 7 8 9 7 Management Flexibility and 10 5 8 9 10 Agility Critical and 7 5 5 7 7 Analytical Thinking 7 5 7 7 7 Creative Thinking
  18. 18. Items of Training Training Audience Budget Behaviors Program Provider Managing and Knowing Yourself 8 PEP Ramesh of Emotional India Intelligence/Sel f-Awarene Self- 11 Confidence Self- 11 Development Building Trust 11 and Personal Accountability Resilience and 10 Stress Internal Video Stress Management Tolerance Action 10 Orientation Time 11 Work Abdul Karim Management Planning Flexibility and 10 Agility Critical and 7 Analytical Thinking 7 Creative Thinking
  19. 19. Training Assignmen Coaching Exposure Performan Self-study t ce Aids Managing and Knowing Yourself Emotional Intelligence/ Self- Awarene Self- Confidence Self- Developmen t Building Trust and Personal Accountabilit y Resilience and Stress Tolerance Action Orientation Time Management Flexibility and Agility Critical and Analytical Thinking Creative Thinking
  20. 20. Application (1) Recruitment and selection. Looking beyond skills to performance dimensions such as teamwork, competency models can help to establish what it takes to do well on the job. Armed with this information, companies can focus recruitment dollars on finding the greatest number of prospective employees who have the right mix of competencies for the job in question. The content of appropriate selection instruments (e.g., structured interviews, role plays) can target the key competencies--and, hence, the whole package of needed skills and abilities. Beyond their usefulness in improving selection tools, competency models also provide candidates with a clear and realistic picture of expected behavior. (2) Training and development. Assessing gaps between existing employee skills and those identified by a competency model can be extremely useful in devising a long-term strategic plan for leadership training and development. Identification of the skills needed to perform effectively makes it easier to ensure that the design and delivery of training are aligned with the organization's objectives. When a competency model is used as the foundation for training objectives, individual leadership gaps can be assessed and a training plan devised to address deficiencies. (3) Performance appraisals. Performance-management systems can be enhanced by a competency model that provides a shared set of expectations regarding what is important and what will be monitored and measured. Competency models help managers to focus performance-appraisal discussions on critical aspects of behavior, thus providing a strategic tool for consistent and meaningful evaluation. (4) Coaching, counseling, and mentoring. Competency models are often used as the basis for 360-de- gree feedback , in which a manager receives performance information from all relevant sources (including supervisor, subordinates, self, peers, and customers, if applicable). Coaches and advisers can use the in- formation so gathered to guide the employee in designing a development plan and making critical-skill im- provements. The clarity and specificity of competency models enable coaches and mentors to reinforce de- sired behavior and tie performance-management systems to necessary competencies. The other method is Best Self Portrait. (5) Reward systems. A tremendous percentage of a hospitality organization's operating expenses is de- voted to employee compensation. To attract, retain, and motivate employees, reward systems must be eq- uitable and linked to desired behavior. Competency models can be extremely useful for defining the behav- ior that will be rewarded. (6) Career development. For employees who aspire to reach the next level on a career path, a competen- cy model serves as a map. Competency models make employees aware of the behavior and skills needed to advance and achieve success, allowing them to prepare accordingly. (7) Succession planning. Competency models can be used to identify possible successors for critical jobs by clarifying the requirements for the job and providing a method for assessing a particular candidate's readiness. Without a clear understanding of the competencies needed by future leaders, it is difficult for a firm to measure its "bench strength"--that is, to determine whether the organization has people with those capabilities and, if it does, who they are. (8) Change management. Organizations can work toward an uncertain future by creating models that are based on competencies that may be necessary for future leaders, as well as competencies needed for cur- rent operations.

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