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19 Tools for
Pinterest
Pros
A review of the best tools on the market to help
your Pinterest use, from screen capture to curation
Authored by Bliss Hanlin April 2012
Authored by Date
For more information call Tamara Littleton on +44 (0)20 3178 5050 www.emoderation.com
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eModeration Ltd :: The Media Village :: 131-151 Great Titchfield St :: London :: W1W 5BB :: UK
2012
2. eModeration Guide: 19 Tools for Pinterest Pros
Table of Contents
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Contents
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19 Tools for Pinterest Pros 3
General Use Tools ................................................................................................................................... 3
ContentsEnlarge Pin Images Tools ....................................................................................................................... 4
Screen Capture to Pin Tools ................................................................................................................. 5
Contents ................................................................................................................................................... 6
Curation Error! Bookmark not defined.
Influence, Analytics and Metrics ......................................................................................................... 7
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The opportunities for social media for financial services companiesError! Bookmark not defined.
About eModeration engagement ...................................................... Error! Bookmark not defined.
Setting the rules of 9
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Contents
Contents Error! Bookmark not defined.
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eModeration: The Guide to Social Media Engagement for Financial Organisations
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3. eModeration Guide: 19 Tools for Pinterest Pros
Table of Contents
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19 Tools for Pinterest Pros
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As Pinterest growth skyrockets, so follows the number of tools available to help us manage our
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content, understand our metrics, and be better pinners. Here are just a few of the tools and
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services now available for use with Pinterest that are especially handy for brands, marketers,
and Pinterest devotees.
Contents
(Are we crazy for Pinterest? Little bit! For more from eModeration on Pinterest, try our look from
aContents
legal standpoint at the new Terms of Use going into effect April 6, our Bookmark not defined.
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guide, and of course, eModeration's..................................................... Error! Bookmark not defined.
Being social in a regulated world boards on Pinterest.)
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Generalthe rules of engagement ...................................................... Error! Bookmark not defined.
Setting Use Tools
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Official "Pin It" Pinterest Bookmarklet - sometimes
the simplest answer is the best one. Pinterest offers
Contents
a "Pin It" bookmarklet on its goodies page. Just right
Contents when you want to pin that, there and thennot defined.
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done.
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Pin a Quote - a bookmarklet that turns a text quote
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into something pinable, although for a more
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alluring visual, you'll need to PayPal the creator for
eModeration: The Guide to Social Media Engagementthe Pro version. Reminiscent of how
an upgrade to for Financial Organisations
the Wall Street Journal is using quote presentation
on Pinterest as lead-ins to articles and stories. We
love this one - it is win-win-win for the Pinterest
quote/inspiration loving community, the Pin/Board
curator, and the original content author.
SpinPicks - for the curating weary, SpinPicks finds
topical eye-candy across the web for your Pinning
pleasure, and does its best to do so in a responsible
digital citizen way by bypassing search link and
aiming for original source material linking. SpinPicks
is still in beta. We found it to be a little slow, and not
being able to input a search topic was frustrating.
But we do love the exploring aspect for Flickr CC
licensed images.
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4. eModeration Guide: 19 Tools for Pinterest Pros
Table of Contents
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Enlarge Pin Images Tools
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Pinterest Image Expander - a Google extension,
Contents Pinterest Image Expander takes the click out of
viewing for the Pinterest surfer by expanding the
Contents image with an in-line view Error! Bookmark not defined.
upon hover. This kind of
tool is great for the repinners amongst us. This
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Who wants to āengageā with their bank? Bankstool was created by a masterful small defined.
particular are boring, right?Error! Bookmark not
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business pinner - Brian Noah of Noah Photography.
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Pinterest Pro - the Swiss Army knife of Pinterest use
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tools, Pinterest boring, right?Error! Bookmark adds
the hover/zoom feature of Pinterest Image
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Expander (with an even larger expansion,) but also
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incorporates a "right click Error! function and defined.
quickie view of trending pins via a drop-down view
eModeration: The Guide to Social Media Engagement for toolbar. By Zach Allia, the
from the extension Financial Organisations
maker of "Friendsheet for Facebook."
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5. eModeration Guide: 19 Tools for Pinterest Pros
Table of Contents
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Screen Capture to Pin Tools
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url2pin.it - an alternative to a bookmarklet,
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url2pin.it offer an easy interface for the casual user
for presenting a full-screen capture. The source link
Contents pulls over in the description field. We liked how
url2pin.it added a little touch of fancy, by
Contents presenting color mapping Error! Bookmark not defined.
of the image along with
(HTML color codes upon rollover) in a handsome
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Who wants to āengageā with their bank? Banks arethe bottom of the pic.
color block at boring, right?Error! Bookmark not defined.
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Crisis and risk management over social media Pin - a Google extension by the makers
Screen 2 ............................. Error! Bookmark not defined.
of url2pin.it, with the same Pinterest-friendly screen
capture result.
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Snapito! - terrible name, great product. Snapito's
"Pin Page" bookmarklet allow you to screen
eModeration: The Guide to Social Media Engagement for Financial Organisations
capture a website or landing page, and have that
automatically turn into a pin - including the full-
source URL into the description. We love responsible
pinning, and that the URL is baked into the resulting
pin is a big plus to us.
Pinstamatic - the makers of Snapito must have
overheard us about that name, as they are working
on a similar product that incorporates the screen
grab tool, adds "sticky note" images for pinning
text, and a Twitter profile card pin-maker. In the
early stages, and they are looking for design help.
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6. eModeration Guide: 19 Tools for Pinterest Pros
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ShotPin - ShotPin's makers know that while a quick
screengrab is handy, sometimes what is really
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needed is judicious cropping. Their Google
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extension offers capture and then crop, a
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functionality the other Capture to Pin tools should
take note of. As much as we love cropping, the UX
Contents of this one was a little clumsy, and it does not
automatically credit the source link. Quibbles,
Contents because the easy crop is fantastic.
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Setting the
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Curalate - like some of the other companies in this
category, Curalate has big plans, scaling to
Contents provide value to big brands by offering a
monitoring, analytics, and brand intelligence
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platform focused on social curation. That's right,
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they see visual content curation as more than defined.
Who wants to āengageā with their bank? Banks aremovement. Currently moving to an
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invitational beta, the team at Curalate would defined.
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to media ............................. Error! Bookmark not defined.
in getting a first look.
eModeration: The Guide to Social Media Engagement for Financial Organisations
Percolate - overwhelmed by your content needs in
general? Percolate is ready to take the whole
kaboodle off your hands, make it tidy for you, then
hand it back with a bow by using algorithms to
learn a brand's taste and then surface relevant
content in an organized way. The dashboard then
reveals what kind of content resonates the most
with the brand's different audiences. We assume
with a kit as powerful as what they are describing,
a little Pinterest action is not going to be a hardship.
For brands that have high content output needs, a
tool like Percolate makes a lot of sense.
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7. eModeration Guide: 19 Tools for Pinterest Pros
Table of Contents
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Influence, Analytics and Metrics
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PinReach - (formerly PinClout"), an analytics service
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that helps Pinterest users monitor trends and gauge
their success on the site. We especially like the
Contents "trending pins" section. Fun for surfing.
Contents Error! Bookmark not defined.
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Repinly - yet another influence tracker, Repinly has
an attractive design but seems a little light on
innovative features.
Contents
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Pinpuff - one of the first pinfluence raters, Pinpuff is
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still going strong, with info about much your
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account is worth, along side reach, activity and
virility scores. The PinPerks program is innovative,
eModeration: The Guide to Social Media Engagement for Financial Organisations
with business promoters exploring social influence
via
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Table of Contents
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Pintics - Pintics says it will provide a multiple
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account dashboard (we could really use this!) with
with metrics included sales data. In closed beta,
Contents and an outgrowth of a hackathon.
Contents Error! Bookmark not defined.
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Pinerly - promising to be the next best thing since
sliced bread, we don't have access to this one yet.
Contents The streamlined dashboard is intriguing, as is the
"schedule pins" feature. We didn't have the
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patience for the "Invite 10 friends and maybe we
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will show you a bigger screenshot of what not
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might someday be invited to join" game (and
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apparently, we aren't the only ones who feel that
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way), but possibly you have more stamina for that
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kind of thing than we do.
eModeration: The Guide to Social Media Engagement for Financial Organisations
Google Analytics - "But wait!" you might be thinking
to yourself. "Google Analytics does not belong in
this list! If you are going to mention Google
Analytics in relation to Pinterest, might as well stick
in Photoshop! Or Ice Cream! Or my Aunt Maude!!"
Well, we admit, we weren't going to include it, but
then we found this brilliant explanation from
Mashable about how to make Pinterest data jump
through Google Analytics hoops, and knew we'd
be doing a disservice by leaving it out.
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Table of Contents
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Honorable Mention - A special shoutout for a
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hobbyist project called simply "Pinterest
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Bookmarklet" (although "Pinterest Audience"
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appears to be a contender) that uses Pinterest's
source tracking and displays the data as a save-
image courtesy of Modea
Contents able .csv file. We imagine this could be of particular
use for marketers gathering brand competitor
Contents intelligence and hope Aaron, Josh, and not defined.
Error! Bookmark
A.J.continue its development.
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If you'd like to see this last one in action, try running it on an often-pinned-from site like
Pillsbury.com. If it is near lunchtime, maybe try running it from a clothing retailer site instead,
as we went weak at the knees at the thought of the Caramel Brownie Bites, a Pillsbury 2012
Contents
Bake-off finalist. Yum!
Contents Error! Bookmark not defined.
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eModeration: The Guide to Social Media Engagement for Financial Organisations
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