Matt Bramson - Presentation at Emerging Communications Conference & Awards (eComm 2011)

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Please see blog http://blog.eComm.ec

Please see blog http://blog.eComm.ec

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  • Modified – backside of brochure
  • Modified – front of brochure
  • Modified – front of brochure
  • Modified – front of brochure
  • Modified – front of brochure
  • Modified – front of brochure
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  • Modified – front of brochure

Transcript

  • 1.
  • 2. 2
    AGILE TELEPHONY
  • 3. Topic
    The Secret Sauce to Commercializing
    Your Products and Services
    3
  • 4. Secret Sauce
    The idea behind the product or service is NOT the primary determinant of its success.
    What is the BIGGEST PROBLEM that your product or service addresses?
    Who would be your very BEST CUSTOMER?
    What is the IDEAL CONVERSATION in which your product or service is discussed?
    Who are the PEOPLE having that conversation today with your ideal customers?
    Commercial success requires thinking AT LEAST as hard about questions like this as you do about the idea.
    4
  • 5. Biggest Problem
    5
  • 6. Best Customer
    6
  • 7. Ideal Conversation
    7
  • 8. Current Relationship
    8
  • 9. Summary
    The idea behind the product or service is NOT the primary determinant of its success.
    What is the BIGGEST PROBLEM that your product or service addresses?
    Who would be your very BEST CUSTOMER?
    What is the IDEAL CONVERSATION in which your product or service is discussed?
    Who are the PEOPLE having that conversation today with your ideal customers?
    Commercial success requires thinking AT LEAST as hard about questions like this as you do about the idea.
    9