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Matt Bramson - Presentation at Emerging Communications Conference & Awards (eComm 2011)

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Matt Bramson - Presentation at Emerging Communications Conference & Awards (eComm 2011)

  1. 1.
  2. 2. 2<br />AGILE TELEPHONY<br />
  3. 3. Topic<br />The Secret Sauce to Commercializing <br />Your Products and Services<br />3<br />
  4. 4. Secret Sauce<br />The idea behind the product or service is NOT the primary determinant of its success.<br />What is the BIGGEST PROBLEM that your product or service addresses?<br />Who would be your very BEST CUSTOMER?<br />What is the IDEAL CONVERSATION in which your product or service is discussed?<br />Who are the PEOPLE having that conversation today with your ideal customers?<br />Commercial success requires thinking AT LEAST as hard about questions like this as you do about the idea.<br />4<br />
  5. 5. Biggest Problem<br />5<br />
  6. 6. Best Customer<br />6<br />
  7. 7. Ideal Conversation<br />7<br />
  8. 8. Current Relationship<br />8<br />
  9. 9. Summary<br />The idea behind the product or service is NOT the primary determinant of its success.<br />What is the BIGGEST PROBLEM that your product or service addresses?<br />Who would be your very BEST CUSTOMER?<br />What is the IDEAL CONVERSATION in which your product or service is discussed?<br />Who are the PEOPLE having that conversation today with your ideal customers?<br />Commercial success requires thinking AT LEAST as hard about questions like this as you do about the idea.<br />9<br />

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