Aligning Handsets &Networks for Mobile Web Services eComm, San Francisco Dean Bubley,4 th  March 2009 [email_address]
About Disruptive Analysis <ul><li>Analyst house & consulting firm </li></ul><ul><li>Blog at disruptivewireless.blogspot.co...
Mobile industry: lacking internal communication Copyright Disruptive Analysis Ltd 2009 Jan 2009 Fog of confusion Applicati...
Great mistakes of history Copyright Disruptive Analysis Ltd 2009 Jan 2009
Battle of the APIs – or collaboration? Copyright Disruptive Analysis Ltd 2009 Jan 2009 BONDI / Handsets GSMA One API SDP A...
Example 1: 3 rd -party paid data & widgets Copyright Disruptive Analysis Ltd 2009 Jan 2009 $$ €€ Push to low-income / unem...
Example 2: Customer self-care Copyright Disruptive Analysis Ltd 2009 Jan 2009 <ul><li>+ via API </li></ul><ul><li>Remote d...
<ul><li>www.disruptive-analysis.com </li></ul><ul><li>disruptivewireless.blogspot.com </li></ul><ul><li>[email_address] </...
 
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Dean Bubley’s Presentation at eComm 2009

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Aligning Handsets and Networks for Mobile Web Services

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Dean Bubley’s Presentation at eComm 2009

  1. 2. Aligning Handsets &Networks for Mobile Web Services eComm, San Francisco Dean Bubley,4 th March 2009 [email_address]
  2. 3. About Disruptive Analysis <ul><li>Analyst house & consulting firm </li></ul><ul><li>Blog at disruptivewireless.blogspot.com </li></ul><ul><li>Established 2002 </li></ul><ul><li>Deep research into: </li></ul><ul><ul><li>Handsets </li></ul></ul><ul><ul><li>Telecoms business models & innovation </li></ul></ul><ul><ul><li>Mobile broadband </li></ul></ul><ul><ul><li>Wireless infrastructure </li></ul></ul><ul><ul><li>Regulatory issues </li></ul></ul><ul><ul><li>Full value-chain, from silicon to software to spectrum </li></ul></ul><ul><li>Affiliate of STL Partners / Telco 2.0 Initiative </li></ul><ul><li>“ Don’t assume” – Consensus viewpoints are often flawed </li></ul>Copyright Disruptive Analysis Ltd 2009 Jan 2009
  3. 4. Mobile industry: lacking internal communication Copyright Disruptive Analysis Ltd 2009 Jan 2009 Fog of confusion Applications, content etc
  4. 5. Great mistakes of history Copyright Disruptive Analysis Ltd 2009 Jan 2009
  5. 6. Battle of the APIs – or collaboration? Copyright Disruptive Analysis Ltd 2009 Jan 2009 BONDI / Handsets GSMA One API SDP APIs Smart OS APIs Google, Nokia, Adobe etc APIs Amazon, eBay etc Cloud APIs Billing & OSS APIs IN & Parlay APIs How to get alignment to enable end-to-end services, from bill to network to handset?
  6. 7. Example 1: 3 rd -party paid data & widgets Copyright Disruptive Analysis Ltd 2009 Jan 2009 $$ €€ Push to low-income / unemployed citizen <ul><li>+ via API </li></ul><ul><li>Emergency & airline # in directory </li></ul><ul><li>Widget deleted when leave country </li></ul><ul><li>Questionnaire </li></ul><ul><li>Photo competition </li></ul><ul><li>+ via API </li></ul><ul><li>Interview details pushed to diary </li></ul><ul><li>Load NFC travel credit for transport </li></ul><ul><li>Secure transmission of doctor appointment </li></ul>€ € Sponsored data for traveller € More calls MNO Government agency Local tourist & visitor board “ Social inclusion” widget Jobs Health Benefits “ Inbound tourist” widget Sights Restaurant Hotels
  7. 8. Example 2: Customer self-care Copyright Disruptive Analysis Ltd 2009 Jan 2009 <ul><li>+ via API </li></ul><ul><li>Remote diagnostics </li></ul><ul><li>Satisfaction questionnaire </li></ul><ul><li>Find ‘lost’ content in file system </li></ul><ul><li>+ via API </li></ul><ul><li>Use photos / music a lot? </li></ul>€ savings on support € benefit from reduced churn MNO Customer care widget Tutorial Customer retention widget Your contract expires next month See our new phones early! Billing query Technical assist Customer Svcs
  8. 9. <ul><li>www.disruptive-analysis.com </li></ul><ul><li>disruptivewireless.blogspot.com </li></ul><ul><li>[email_address] </li></ul><ul><li>+44 (0) 7941 100016 </li></ul>Copyright Disruptive Analysis Ltd 2009 Jan 2009

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