Dean Bubley’s Presentation at eComm 2009

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eCommConf

Aligning Handsets and Networks for Mobile Web Services

Technology Business

Aligning Handsets &Networks for Mobile Web Services eComm, San Francisco Dean Bubley,4 th March 2009 [email_address]

About Disruptive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Disruptive Analysis Ltd 2009 Jan 2009

Mobile industry: lacking internal communication Copyright Disruptive Analysis Ltd 2009 Jan 2009 Fog of confusion Applications, content etc

Great mistakes of history Copyright Disruptive Analysis Ltd 2009 Jan 2009

Battle of the APIs – or collaboration? Copyright Disruptive Analysis Ltd 2009 Jan 2009 BONDI / Handsets GSMA One API SDP APIs Smart OS APIs Google, Nokia, Adobe etc APIs Amazon, eBay etc Cloud APIs Billing & OSS APIs IN & Parlay APIs How to get alignment to enable end-to-end services, from bill to network to handset?

Example 1: 3 rd -party paid data & widgets Copyright Disruptive Analysis Ltd 2009 Jan 2009 $$ €€ Push to low-income / unemployed citizen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],€ € Sponsored data for traveller € More calls MNO Government agency Local tourist & visitor board “ Social inclusion” widget Jobs Health Benefits “ Inbound tourist” widget Sights Restaurant Hotels

Example 2: Customer self-care Copyright Disruptive Analysis Ltd 2009 Jan 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],€ savings on support € benefit from reduced churn MNO Customer care widget Tutorial Customer retention widget Your contract expires next month See our new phones early! Billing query Technical assist Customer Svcs

[object Object],[object Object],[object Object],[object Object],Copyright Disruptive Analysis Ltd 2009 Jan 2009

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