©Touchten2013
Sushi Chain3 Million users, Top8 USATop 10 in 18countries               ©Touchten2013                               2
Infinite Sky2.5 Million users, Top 5 UK,Top 8 USATop 10 in 44 countries              ©Touchten2013                        ...
Train Legend                200K in one day,                Top 5 US                Top 10 in 31                countries©...
User Base  ©Touchten2013                  5
Analyzing Luck    ©Touchten2013                    6
Table of Content#1 Users are KINGS   #2 English vs. Non-   English Email   #3 Just#4 Cross - Promote  #5 ASK!6 Explore the...
The Basic• ASO (AppStore     Optimization)            TITL             E           ©Touchten2013                           8
The Basic  ©Touchten2013                  9
The Basic• ASO (AppStore  Optimization)            TITL             E           ICONS          SCREEN           SHOTS     ...
The Game Dev bible 1Users are KINGS,make them HAPPY              ©Touchten2013                              11
Dev’s Nightmare                  12
After sleepless nights of        tweaking                            13
The Game Dev bible2on’t forget the               no hablan                               Inglés...on-English speakers     ...
English is only 27% of your           market                              15
The Game Dev bible 3 o Email orNot to Emailbut I wanna be featured!)               ©Touchten2013                          ...
The Game Dev bible#4Cross - Promote              ©Touchten2013                              17
The Game Dev bible#5Ask, and yeshall receive!                 ©Touchten2013                                 18
Don’t do this on GooglePlay                              19
The Game Dev bible#6There are moreAppStore than youcan think of              ©Touchten2013                              20
Summary#1 Users are KINGS   #2 English vs. Non-   English   #3 Just#4 Email - Promote   Cross  #5 ASK!6 Explore the variou...
Lesson learnt1 Be Stingy but SMART   #2 Always think outside   the If you fail to plan, you plan   #3   box   to fail   #4...
どうもありがとうございました   ¡muchas gracias     Thank you!        謝謝 !     Terima Kasih!        ©Touchten2013                        23
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Touchten - How Touchten got millions of download with limited or no budget

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Anton Soeharyo, co-founder of Touchten, at Indonesia Satellite 2013.

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Touchten - How Touchten got millions of download with limited or no budget

  1. 1. ©Touchten2013
  2. 2. Sushi Chain3 Million users, Top8 USATop 10 in 18countries ©Touchten2013 2
  3. 3. Infinite Sky2.5 Million users, Top 5 UK,Top 8 USATop 10 in 44 countries ©Touchten2013 3
  4. 4. Train Legend 200K in one day, Top 5 US Top 10 in 31 countries©Touchten2013 4
  5. 5. User Base ©Touchten2013 5
  6. 6. Analyzing Luck ©Touchten2013 6
  7. 7. Table of Content#1 Users are KINGS #2 English vs. Non- English Email #3 Just#4 Cross - Promote #5 ASK!6 Explore the various AppStore ©Touchten2013 7
  8. 8. The Basic• ASO (AppStore Optimization) TITL E ©Touchten2013 8
  9. 9. The Basic ©Touchten2013 9
  10. 10. The Basic• ASO (AppStore Optimization) TITL E ICONS SCREEN SHOTS ©Touchten2013 10
  11. 11. The Game Dev bible 1Users are KINGS,make them HAPPY ©Touchten2013 11
  12. 12. Dev’s Nightmare 12
  13. 13. After sleepless nights of tweaking 13
  14. 14. The Game Dev bible2on’t forget the no hablan Inglés...on-English speakers ©Touchten2013 14
  15. 15. English is only 27% of your market 15
  16. 16. The Game Dev bible 3 o Email orNot to Emailbut I wanna be featured!) ©Touchten2013 16
  17. 17. The Game Dev bible#4Cross - Promote ©Touchten2013 17
  18. 18. The Game Dev bible#5Ask, and yeshall receive! ©Touchten2013 18
  19. 19. Don’t do this on GooglePlay 19
  20. 20. The Game Dev bible#6There are moreAppStore than youcan think of ©Touchten2013 20
  21. 21. Summary#1 Users are KINGS #2 English vs. Non- English #3 Just#4 Email - Promote Cross #5 ASK!6 Explore the various AppStore ©Touchten2013 21
  22. 22. Lesson learnt1 Be Stingy but SMART #2 Always think outside the If you fail to plan, you plan #3 box to fail #4 Don’t let your mother be your QA is a must, shouldn’t #5 Marketing be expensiveare publishing6 Talk to us, we ©Touchten2013 22
  23. 23. どうもありがとうございました ¡muchas gracias Thank you! 謝謝 ! Terima Kasih! ©Touchten2013 23

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