1. 1 2/7/2011
Simi Sethi and David Weigner
By the numbers
November 2008: Founded Groupon’s value for…
Clients
3000 employees
New customers
250 markets worldwide Large sale, upfront
35 million registered users
Members
$500 million: Projected revenue in 30-50% discount
2010 Try new services
$6 billion: Google’s bid to acquire
Groupon
Groupon November 2010 30-50% of deal
$15 billion: Possible IPO in 2011
30+ clones
2. 2 2/7/2011
Team Blog: http://is831-team-groupon.blogspot.com
Local Advertising Stack
(US market size $130b)
Word of Mouth
PROBLEM STATEMENT
In the increasingly
competitive group buying
Inbound Marketing (SEO, Web 2.0)
ecosystem, how should
Groupon define the
platform and capabilities
best suited to compete in
Designers (Deals, Creative) online, local advertising
while keeping true to their
brand?
Sales Force
Distribution (Media, Internet)
Editor's Notes
- CEO: Andrew Mason- Launched in November 2008, the first market for Groupon was Chicago, followed soon thereafter by Boston, New York City, and Toronto.- The company offers one "Groupon" ("group coupon") per day in each of the markets it serves. The Groupon works as an assurance contract using ThePoint's platform: if a certain number of people sign up for the offer, then the deal becomes available to all; if the predetermined minimum is not met, no one gets the deal that day.[5] This reduces risk for retailers, who can treat the coupons as quantity discounts as well as sales promotion tools.
