2. Where‟s the Beef Campaign
(1984)
Where's
the Beef

3. Best campaign till date as it has had the most
retaining power when it came to the catch
phrase: “Where‟s the beef?”
Emphasized on the size of the patty that were
being served by the competitors
Assured a wholesome burger for the price paid
Concept of using fresh beef instead of a frozen
patty
Resulted in $76.2 million in sales

4. You Know When It‟s Real
(2009)
endy's

5. Economic slump, thus advertisements urged
consumers to spend more
Freshness of its food and poked fun at competitors
Worked on the consumer‟s present outlook towards
synthesized foods, and general urge to turn towards
natural foods
Appeal to more health conscious consumers
Satisfying consumers‟ urge and concern to know
about food safety and food sourcing

6. Wendy‟s Way (Now that‟s
better, 2012)
Wendy's

7. Re establishing the values the brand was built on
Consistent look, tone and feel which becomes
synonymous with Wendy‟s
Almost like an answer for the 1984 campaign
Aiming at making Wendy‟s synonymous with „best
beef‟

8. Bibliography
http://www.nytimes.com/2011/09/26/business/media/
after-27-years-an-answer-to-the-question-wheres-
the-beef.html?_r=0
http://adage.com/article/news/wendy-s-unveils-
tagline/233972/
http://online.wsj.com/article/SB10001424052748704
252004574457611553266206.html