Mobile advertising & marketing

1. June 11, 2009
Produced by movylo.com
www.movylo.com

2. Mobile Penetration Statistics
By mobile
penetration, Lithuania is at 3rd
place in Europe:
1. Montenegro – 185,51%
2. Luxemburg– 164%
3. Lithuania – 148%
4. Italy– 146,1%
Source: Admobi.it 2009
www.movylo.com

3. Why advertising in mobile internet mobile?
Advertising Mobile
Advertising is
reaches you advertising is
accepted well
anytime
noticeable
because very
personally by because of
mobile phone
users low amount
is always
of ads
beside
www.movylo.com

4. Examination of behaviours of consumers across mobile,
online and offline media.
The new data reveals that users of mobile media are more responsive to
advertising than users of the Internet across the various TGI measures of ad
responsiveness.
Accounting for almost one quarter of the British population, they are also
more likely to agree that they are tempted to buy products they’ve seen
advertised – 27 percent more likely than the average British adult.
Adults 15+ Mobile Media Internet Mobile % more
profile % profile % profile % likely than internet
Agree: I’m tempted to buy 26 33 28 18
products I’ve seen advertised
Source: TGI M:Metrics 2008 – Base: All GB adults (aged 15+)
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5. Advertising is 1st or 2nd most influencing factor when
choosing…
Adults 15+ Mobile Media Internet Mobile % more
profile % profile % profile % likely than
internet
Bank/Building Society Current 5.4 8.1 5.3 53%
Account
Bank/Building Society savings 4.5 6.4 4.5 42%
accounts
Credit/debit cards 2.7 3.6 2.6 38%
TV set 4.3 6.3 4.1 54%
Most recent car 2.6 3.8 2.7 41%
Supermarket for main shop 5.9 8.6 5.5 56%
Source: TGI M:Metrics 2008 – Base: All GB adults (aged 15+)
www.movylo.com

6. The new breeds of sms
The ExactTarget Field Guide to SMS will help you determine which
classification each type of text message belongs to*:
• Alert: An opt-in SMS message that provides urgent, relevant information
to a mobile subscriber (e.g. Fraud Alert from your bank).
• Marketing: An opt-in SMS message that provides subscribers with a call to
action for exclusive marketing deals, specials, or promotions. (e.g.
Sweepstakes).
• Update: An opt-in SMS message that provides convenient and timely—but
not urgent—information to on-the-go subscribers (e.g. Daily News
Headline).
* All SMS messages must include an process that is similar to what some marketers call a―double opt-in.‖ With
SMS, subscribers are required to opt-in, then confirm their opt-in using their mobile handsets.
www.movylo.com

7. SMS Advertising Audience and Response Rates
Three-month average ending February 2008 and February 2009
Mobile Subscribers in EU5 (U.K., France, Germany, Italy and Spain)
Source: comScore M:Metrics
Received SMS Advert (000’s) % Responded to SMS Advert
Feb-08 Feb-09 % Change Feb-08 Feb-09 Point Change
Downloads for mobile phone 40,792 35,915 -12.0% 4.4% 3.9% -0.6
News or information 25,929 22,122 -14.7% 2.8% 3.2% 0.4
Mobile phone or plan 32,222 31,574 -2.0% 4.6% 4.7% 0.1
Entertainment 12,644 11,230 -11.2% 4.3% 5.1% 0.7
Total Mobile + Media 111,587 100,841 -9.6% 4.1% 4.1% 0
Sectors
Clothing/Fashion 3,982 5,503 38.2% 5.8% 6.4% 0.6
Restaurants 1,037 1,424 37.3% 11.6% 15.5% 3.9
Cars 4,407 3,731 -15.4% 11.2% 7.9% -3.3
Food 1,413 2,162 53.0% 9.2% 12.6% 3.4
Financial services 8,963 9,956 11.1% 3.7% 4.7% 1.0
Consumer electronics 3,957 4,647 17.4% 6.3% 6.7% 0.4
Travel 5,779 6,602 14.2% 4.9% 5.8% 0.9
Total Non-Mobile or Media 29,539 34,024 15.2% 6.2% 6.8% 0.5
Sectors
www.movylo.com

8. Benefits of SMS Newsletters
• Cost effective
Contacting your clients by phone or by post costs a lot of time and money.
Interacting with your customers via SMS lowers the total communication
cost significantly.
• Fast
SMS is sent in real time and read immediately after receiving. This is
perfect to communicate urgent and important information (appointments,
crisis alerts, delivery info,…)
• High Impact
More than 98% of all SMS messages are opened and read. For e-mails this
is below 40%.
www.movylo.com

9. • Large reach
In Belgium, 102% of the population has a mobile phone. That means that
a lot of people even have 2. There's no other communication device that is
so wide spread.
• Personal
The GSM is regarded as a very personal device. When a company contacts
a client by SMS, that client will see this as a personal service.
• Interactive
You can give your clients the option to send you a reply or feedback.
• Modern
Everyone uses letters and e-mail. Be original and surprise your customers
with a SMS. It will give your company a modern and technologically
advanced profile.
www.movylo.com

10. Cos’è ?
http://www.youtube.com/watch?v=U_yHbNMPX3U
TO BUILD AND MANAGE YOUR FREE & PROFESSIONAL
M-SITE
Just go to www.movylo.com
Create mobile contests in
seconds and send SMS to
your contacts to make
them join in.
www.movylo.com

11. Cos’è ?
Just go to www.movylo.com
Create and manage your
SMS & e-mail newsletters
and send them to your
audience.
The SMS newsletters
contain a link to mobile
landing pages.
You will be able to import
and export mailing lists
through .xls files.
www.movylo.com

12. Cos’è ?
TO BUILD AND MANAGE YOUR FREE & PROFESSIONAL
M-SITE
Just go to www.movylo.com
MOVYLO is a mobile CMS
that allows you to create
and to publish, in few
minutes, your mobile site
suitable with all mobile
phones
www.movylo.com