My presentation about (data)visualisations during Apps for Ghent 2012. My main goal was to emphasize the force of a story and the possible abuse of data.
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Datavisualisation & Stories
1. This is my 10-minute
presentation during Apps
for Ghent 2012 (dutch)
www.appsforghent.be
Hi, ik ben Andries - @dretio
2. Co-founder āBits of Loveā, een digitale
studio.
I started showing some
visualisations from our
www.bitsoļ¬ove.be studio
3. Some more visualisations
from
www.smalltownheroes.be,
a second screen for TV
company.
... en āSmall Town Heroesā.
Wij maken 2nd screens apps voor TV.
4. Play āconnecting the dotsā
with your children if you
want them to become
dataviz people ;)
Connecting the dots, my ļ¬rst love.
5. Reading the stats, my second.
Strategy games are the
perfect blend of Project
Management, Statistics
and Visualisations with a
strategy sauce on top.
Thatās why I love them all.
6. Stories, my third.
These days we forget
about the importance of
stories and storytelling.
Not the marketing lingo,
but the real everyday stuļ¬.
7. With my limited time,
I skipped some important
topics like : crappy
infographics...
Niet over ... vorm
9. ..The physical & psycho
aspects around
visualisations..
Niet over ... psychology
10. .. and the future of
dataviz. This example is
located on the airport of
ZĆ¼rich and is awesome.
Niet over ... the future of dataviz Observation Deck B
11. But.. about using the force wisely
I really want to talk about
powerful visualisations by
means of storytelling &
knowledge of the subject.
12. In my opinion this
visualisation won gold at
Maloļ¬ej12 because it uses
great story mechanics.
De basis van een goeie visualisatie is een
verhaal & kennis van het onderwerp
13. How do journalists react
to this āopen data/
sourcesā thing?
Wat doe je met 1000 paginaās conļ¬dentiĆ«le
documenten?
14. Some make a Wordle out
of 1000 pages with great
information, to conclude
the word āREPORTSā has
a lot of occurences...
Fastcompany Wikileaks visualisation
15. Others make great stories
like this viz by NYT, based
on the same documents
NYT Wikileaks visualisation
16. Data without context has no meaning. Data needs a background, a narrative that
sucks the user mentally into the world of the data.
Narratives are fundamental in human reasoning and give humans the ability to
assign meaning to their experiences (Laurillard 1998; Dickey 2006). Applications,
whether games or data visualizations, have to incorporate a narrative in order to
reach its full potential. According to Brown and Cairns (2004), it is the narrative
that separates an engagement-application from an immersion-application. The
more immersion the higher amounts of time, eļ¬ort and attention an user will
invest in the application. By integrating a narrative, or letting the data make up a
story, the user will be much more invested, emotionally and mentally. The
narrative functions as the motor.
Here I make the link
between games & data
visualisations, and the
necessity of a narrative to
reach āfull potentialā
19. These are very special
visualisations you can ļ¬nd
in the book āZachte Atlas
van Nederlandā. Itās
awesome & full of stories.
Inspiratie : comics
20. Even when they are fake,
movies & ads & arts can
help us to create great
visualisation stories.
Inspiratie : ads
21. Warning : do not always
trust designers. This
article in Smashing
Magazine was a bloody
shame. Basic charts are
good!
Vertrouw niet altijd designers :)
22. Itās a dog in a park - I had
some fun here with the
audience :)
Heatmap : zee of land ?
23. Warning : do not always
Vertrouw je ogen niet trust designers. These
guys multiplied the wrong
variables in their circles..
24. Vertrouw je ogen niet .. with this result.
I think we should learn to
see these mistakes.
25. This is the famous
āFacebook break-upsā
example. I want to show the
importance of ācontextual &
cultural knowledgeā for
ļ¬nding stories
De basis van een goeie visualisatie is een verhaal &
kennis van het onderwerp
26. Now, including the western
holidays scheme.
De basis van een goeie visualisatie is een verhaal &
kennis van het onderwerp
27. Gebied A Gebied B
10% werklozen met een uitkering 30% werklozen met een uitkering
I ended with an example
how to manipulate āopen
dataā for a āpolitical agendaā.
First we take 1 source to
show āthe lazy regionā.
90%
70%
De āactieveā bevolking regio Gent - Eeklo
28. Gebied A Gebied B
10% werklozen met een uitkering 30% werklozen met een uitkering
40% uitkeringen van het OCMW 10% uitkering van het OCMW
As āan expertā, I know we
have to look for additional
data (contextual
knowledge!). So I added a
second source to deļ¬ne
āactive peopleā, shifting the
90% 50% map.
70% 40%
De āactieveā bevolking regio Gent - Eeklo
29. Gebied A Gebied B
10% werklozen met een uitkering 30% werklozen met een uitkering
40% uitkeringen van het OCMW 10% uitkering van het OCMW
10% ouder dan 65 jaar 60% ouder dan 65 jaar
Another āexpertā adds
another important fact :
people > 65 years have
diļ¬erent stats.
This means adding a 3rd
source for āactiveā, resulting
90% 50% 40%
in a 3rd new map.
70% 40% 100%
De āactieveā bevolking regio Gent - Eeklo
30. data => interpretatie => visualisatie/
kennis onderwerp verhaal
So my message for this
crowd of open data fans
was : try to ļ¬nd stories, and
handle your data with care.
(this slide should be more
complex :)
31. Laat ons dus zoeken naar :
Journalisten
Producers
Experts in het vak
Verhalenvertellers
Die van onze data verhalen maken,
die veel impact hebben op onze samenleving
I think our Open Data
community needs more
storytellers, experts,
journalists,.. and less āapp
makersā ;)