Bancassurance is the convergence of Banking and Insurance. The term has its origin in France, involves distribution of insurance products through a bank's branch network. According to a recent sigma study, Bancassurance is on the rise worldwide It has a tremendous success story in Europe, but it is relatively new concept in Australia and Asia. In Asia, however, Bancassurance is gaining in popularity, where restrictions have been eased.

1. Bancassurance New Marketing Product for the Banks Dr. B.Krishnamurthy Selection Grade Lecturer & Head, Deptt. Of Commerce, R.T.E.S.College, Ranebennur.