1. Racster 1
David Racster
Professor DiSarrio
English 103
1 October 2010
MONEY ISN’T EVERYTHING. It seems like this interesting statement goes
against what almost everyone in today’s society thinks. Besides what most the world
may believe, things can be done without the use of money. I think that this declaration
may attract people who aren’t blessed with being wealthy, but yet they still want to help
out in someway. This ad is trying to influence those people to understand that even if you
aren’t able to donate your own money to charities or fundraising activities, then donating
your blood is just as good, if not better. Nothing in this world is more valuable than a
person’s life, so what more could one do to help?
After leaving those three words, eyes get drawn to the blood that is in a Unicef
container. By looking at this picture, it’s easily seen that it stays away from the strenuous
procedure that one must actually go through to donate blood. I feel as if it is trying to
show that it’s actually as easy as putting change into a there as it is to help save lives. Of
course it’s not that effortless, but by donating a little amount of one’s time and
unnecessary blood, lives can be saved. The dark, thick blood that’s shown in the visual
makes the audience take another look at the ad and its’ seriousness. People don’t
normally see blood in any types of advertisements. This is usually because blood is a
depressing aspect, though I feel as if it was a good choice to be so blunt. The Unicef box
is less than half way full and for a good reason. I think that the communicator is trying to

2. Racster 2
get across to the audience that they are still in need of donators and always will be.
There isn’t really much color at all in this advertisement except for two things, the
blood and Red Cross logo. These two details were deliberately done to get their main
point across to the viewers, donating blood.