1. EFFECTIVENESS OF
RETENTION MANAGEMENT
MEASURES
IN
INDIA PISTON LTD.,CHENNAI
SRI KRISHNA ENGINEERING SUBMITTED BY
COLLEGE
R.GOMATHI
MBA II

2. INTRODUCTION
EMPLOYEE RETENTION
 Employee retention is a process in which the employees are
encouraged to remain with the organization for the maximum
period of time or until the completion of the project.
 Effective employee retention is a systematic effort by
employers to create and foster an environment that encourages
current employees to remain employed by having policies and
practices in place that address their diverse needs. A strong
retention strategy becomes a powerful recruitment tool.

3.  Employees comprise the most vital assets of the company. In a work
place where employees are not able to use their full potential and not
heard and valued, they are likely to leave because of stress and
frustration.
 Employee retention matters as organizational issues such as training
time and investment; lost knowledge; insecure employees and a costly
candidate search are involved. Hence failing to retain a key employee
is a costly proposition for an organization. Intelligent employers
always realise the importance of retaining the best talent.
 Employee retention strategies go a long way in motivating the
employees so that they stick to the organization for the maximum time
and contribute effectively. Sincere efforts must be taken to ensure
growth and learning for the employees in their current assignments

4. Factors favouring Employee Retention:-
Respect
Employee
retention
Rewards
Recognition

5. PRIMARY OBJECTIVE:
 To study the Effectiveness of Retention Management Measures In
India Piston Ltd.,Chennai.
SECONDARY OBJECTIVE:
 To identify the factors that affect employee retention in the study
area.
 To formulate strategies through which employee retention rate can
be achieved.
 To know the satisfactory level of employees towards their job and
working conditions.

6. NEED OF THE STUDY
 The main purpose behind this project is to know about the effective
measures taken by the company to retain their employees.
 This study needs the information about number of employees
appointed in the beginning of the year and number of employees
relive from the company.
 The attrition rate of the company is 11.4%. So this study focused on
why the Attrition occurs and the possible ways to reduce it.
 This study can be helpful in knowing, why the employees prefer to
change their job and which factors make employee dissatisfy.

7. RESEARCH METHODOLOGY
 The type of research used in this project is descriptive in nature.
 Data was collected using Questionnaire.In this study both the primary and secondary
data are used.
 Sampling method: The Sampling method used in this study is Convenience
Sampling.
 Population: The total population in the study area is 800 employees.
 Sample Size: The total amount of sample taken for study is100 respondents.
THE STATISTICAL TOOLS USED IN THIS RESEARCH PROJECT ARE:
1. Percentage Method
2. Chi-Square
3. Correlation
4 .Weighted average method

8. FINDINGS
 Overall 41% of respondents have good relationship with reporting manager in this
company.
 37% of respondents have partially agreed that their opinions and feedback is taken
into consideration.
 53% of respondents feel that they are unable to apply their innovative skills in
current job profile.
 50% of respondents are ready to work with the same company, whenever they are
transferred to other cities while remaining employees not ready to work in other
branches of the company.
 68% of respondents said that employee satisfaction survey is occasionally
conducted.
 60% of respondents said that there is no exit interview is conducted for leaving

9. SUGGESTIONS
 From the study it is evident that only few employees have good relationship
in reporting manager, so the company have to create a chance for all level of
employees to feel free of reporting their managers.
 Peers cooperation can be achieved by conducting activities, team-out since
employees can mingle with each other.
 Enhancing innovative skills, so more employees can take responsibility for
them and work more effectively as part of a team.
 Personnel counselling can be conducted whenever there is a decrease in
employee performance in their work life

10. CONCLUSION
 Attrition is generally characterized by satisfaction in terms of
monetary, personnel, social factor, career etc. It is most important
that each organization conduct frequent study to understand the
requirement of the employees and satisfy them to the maximum
extent.
 In order to retain employees and reduce turnover, managers must
meet the goals of employees without losing sight of the
organization's goals, thereby creating a "win-win" situation.