The presentation gives you an introduction to what mobile app install ads are and the distinctions between the various channels that offer mobile app install ads.

3. • Main Purpose: Get traffic from sources
outside the stores, such as social media, to
download your app.
• Ads usually appear on the news feed of
social channels.
• They consist of the app name, description,
image and a call to action button.
• Separate campaigns will need to be set up
for iOS and Android apps.

4. • App developers choose to procure their revenue from in-app advertising within their free apps.
• Choose best ad serving model
Interstitial Ads Notification Ads Advanced Overlay
These ads gets more clicks &
tend to return a good eCPM
Often used in freemium apps and
use push notifications in the
device's status bar
Interactive ads that contain a
form to sign up to a service,
buy products, install apps
• Make use of mobile ad networks like Google's AdMob, Adatha and others to help advertisers and
publishers increase their revenues and ROI.

5. • One of the leading platforms for app
developers with 1.2 Billion mobile
users
• Used by half of the top grossing apps
on the App Store and Play Store
• Short campaigns targeted to specific
audience

6. • Types of Audiences
Custom Audiences Lookalike Audiences Device Level Targeting
Targets users based on
specific demographics and
location
Reach new people, similar
to those already taking
actions within app.
Reach people using specific
mobile devices. Can identify
device which work best for
your apps & can filter out
other device that are no
longer compatible
• Types
• Costs
• Compared to other networks, Facebook has high CPI & rates vary for
different category.
• Facebook's mobile app install ads are more than three times as expensive
as the average Facebook ad.
Ads that links directly to the
respective app store URL.
Ads with specific “Call to action”
to open the app
Mobile App Install Ads
Mobile App Engagement Ads

7. • One of the largest ad exchanges in the world with over 227 million mobile users
• Twitter campaigns are targeted to a 'real-time' audience
• Cost Per App click When someone clicks to install or open your mobile app from Twitter, it is
charged on a CPAC basis
• Types:
Showcase your mobile app to
your targeted audience directly
within your Tweet
Tweets with images, ratings &
calls to action to open the app
already installed on your device
Twitter App Install Cards Twitter Engagement Campaigns

8. • Google, the search engine giant, has 1.17 billion monthly unique users.
• Longer campaigns reaching larger audiences.
• Types:
App Install ads App Re-engagement ads
Lists the app on consumer's mobile devices
(both Android and iOS devices)
Conversions tracked automatically in
Adwords (for Android apps)
Involves deep linking in apps to point
consumers to the right information within
the app. (available only on Android apps)

9. Channels
Search network Display network Youtube's Trueview
* Reach people that are
searching for an app that is
similar to their own
* Reach people that are using apps
that are similar
to their own
* Targets people based on their
interests, demographics and videos
they’ve watched.
* TrueView ads play as pre-roll
before a user can view a video

10. • Percentage by which the number of mobile app
installs has increased by 182%
• Total app installs from FB mobile app install ads is
350 Million
• Facebok App install network generates about $1
to $10 per install
• US mobile app-install ad revenue will grow to
$6.8 billion by the end of 2019
• CTR increase in ads in tablets over those on
handsets by 44%
• Ads on mobile apps perform 2X better than those
on mobile web

11. • Define the right channels for advertisement
with pilot campaigns
• Have your Segmentation and Targeting done
right
• Improvise the ad copies to bring down the UA
cost
• Use Retargeting to maximize the conversions
• Ensure you engage with the users at the right
time
• Use the right analytic tools to measure the key
attributes and re-engage!

12. www.facebook.com/DotComInfoway
www.dotcominfoway.com
www.twitter.com/dotcominfoway
www.linkedin.com/company/dotcominfoway
Conceptualized and Designed:
Resources: