High-converting donation pages can actually be pretty easy to achieve. Follow these 20 essential donation page best practices to get more donors.

1. DONATION PAGE BEST
PRACTICES FOR NONPROFITS

2. Tips for Great Donation Pages

3. Why do Great Donation
Pages Matter?

4. Online
Donations Are
a Must For
Every
Nonprofit 1 Online giving grew 7.9% in
2016 and has seen consistent
year over year growth

5. Conversion
Rates Can be a
Gamechanger
2 A conversion rate looks at the
percentage of unique
donation page visitors that
complete the transaction

6. 3
Donation pages are highly
shareable. This makes them ideal
for increasing your reach, and
therefore the number of
donations
Shareability & Data
Tracking Can
Revolutionize Your
Fundraising

7. 10 DONATION PAGE
BEST PRACTICES

8. Make Sure Your Online
Donation Page is Easy
to Find
Ensure donation links/button
are easy to find
The donation link should lead
straight to the donation form
Your call to action should be
everywhere

9. Include a Compelling
“Why”.
Amnesty International
WHY DONATE TO AMNESTY
INTERNATIONAL?
We are a movement that produces
extraordinary results.
Since 1961, we’ve helped free over 50,000
people who have been unjustly imprisoned.
Together we’ve brought torturers to justice,
we’ve exposed the truth about human
rights violations, and we have made those
in power change their ways.
We work together for human rights for
everyone, everywhere.

10. Use a Fundraising
Software for Your
Donation Page
Pre-filled custom amounts with descriptions
Integrated employer donation matching
Recurring giving options
Optimization for all machines
Accepting donations on your Facebook Page
Donation ‘thermometer’
PDF receipts, and other features
Check out our donation
software!

11. Customize Your
Donation Page
Bonus tip
Visually appealing donation pages are
becoming increasingly important, especially
to younger donors. 75% of young donors
are turned off by out-of-date websites

12. Optimize Your
Donation Page
Your donation page should be
mobile-friendly/responsive

13. Pre-select & Display
Donation Amounts
The donation amounts should
stand out on the page

15. Suggest Recurring
Donations
Donor retention rate is one of the
most important metrics for a
nonprofit. Recurring donors are
incredibly valuable to nonprofits

17. Offer Different
Payment Options
Giving donors different ways to
make their donation is vital to
enhancing the donor experience

18. Keep it to One Page
Keep your donation page to one
page with as few required fields
as possible

19. Keep it Simple and
Clear
Providing them with a clear,
simple, and exciting donor
experience

21. 10 ADDITIONAL TIPS TO
REACH PERFECTION

22. Your Nonprofit’s logo
should be clearly
visible on the banner
11
This reinsures the donor that they
are giving to the right
organization

23. Pay attention to the
title
12
Your donation page title should
indicate the content of the page

24. Menu or no menu?
13
Provide visitors more information
about their nonprofit and other
ways to get engaged

25. A picture is worth a
thousand words
14
Your donation page should
include captivating images that
are high-quality, powerful, and
visually appealing

26. Your URL should start
with https
15
Your nonprofit donation page URL
should be short and compelling
and contain your focus word

27. Be mindful of the
“fold”
16
This is the space your visitor sees
without scrolling

28. Disclose how
donations are used
17
63% of donors want to know how
their money will be used by
nonprofit organizations

29. Have a “thank you”
page
18
With so much focus on the
donation page, many nonprofits
forget to create a
“thank you” page

30. Offer a “share”
option
19
Nonprofit encourages donors to
share the page on social media

31. Provide information
on other ways to give
20
Including information about other
ways to give will result in higher
levels of donor engagement

32. EXAMPLES OF GREAT
DONATION PAGES

33. Code for America

34. Oxfam America

35. Pencils of Promise

36. Questbridge

37. Improving your donation page is probably the
single biggest bang-for-buck improvement you can
make to your website and the most effective way
to boost your fundraising efforts
CONCLUSION
https://donorbox.org/nonprofit-
blog/donation-page-best-practices/