1. TODD KERN
303.880.2612 · toddmkern@gmail.com
• Chief Marketing Officer
Elevations Credit Union, Boulder, CO
Todd is a 19-year marketing veteran of the entertainment
and finance industry. Todd worked for BMG Music
Publishing prior to USA Federal Credit Union and his
current post at Elevations Credit Union. His creativity
and ability to build brands has helped in reshaping and
turning around several companies. He works tirelessly to
integrate marketing, sales and operations in a way
to reinvent how companies relate to their customers.

3. inherited brand

4. brand launch

6. campaigns

10. traditional brand

11. change

12. revolution

13. debit rewards campaign
campaigns
4,569 New Members, 2,165 New Checking Accounts
- Average age= 35 (previous average membership age = 53)
- 69% of new members Gen X, Gen Y, Tweens
- 52% of year’s checking accounts achieved during campaign
Branch Posters

14. T-shirts
Newspaper Ads
ATM Screens Bumper Stickers
Statement Messaging

15. Direct Mail &
Promotional Take Ones

16. web launch savvy

17. matrix email push

18. direct mail target

19. product promotion sell

20. merchandising footprint
Window promos
Branch re-merchandising

21. media promo promote
Online
Radio Spots
Traditional

22. training, promotion, events
restoring the team

23. execute
• Lowered overall membership age 19%
business success
• 53 in 2004 – 43 in 2009
• Current average new member = 35
• Increased membership & checking accounts (core product focus)
• 13% checking account growth (net 3,500)
• 6% membership growth (net 3,800)
• Grew credit card portfolio product over 20% ($38 M to $45.5M)
• Launched & built permission-based email program & website
• Doubled subscriber list within first year (12,000 to 27,000)
• Overhaul of marketing department & company rebrand

25. music & entertainment branding

26. latin america branding

27. trade show booth

28. direct mail

29. logo samples

30. other stuff…

34. TODD KERN
303.880.2612 · toddmkern@gmail.com
Chief Marketing Officer, Elevations Credit Union