"ข้าวไท" เป็นหนึ่งในโครงการรณรงค์ทางธุรกิจเพื่อสังคมและประเทศชาติของนักศึกษาหลักสูตรควบตรี-โท ทางการบัญชีและบริหารธุรกิจ คณะพาณิชยศาสตร์และการบัญชี มหาวิทยาลัยธรรมศาสตร์ โดยมีเป้าหมายของโครงการในการนำความรู้ แนวคิดทางการบัญชีและการบริหารธุรกิจมาใช้ เพื่อส่งเสริมให้องค์กรต่างๆ เห็นความสำคัญ ของการมีความรับผิดชอบต่อสังคม โดยเน้นการแก้ไขปัญหาของสังคม และประเทศชาติอย่างเป็นรูปธรรม

1. เปิบข้าวทุกคราวคำ จงสูจำเป็นอาจิณ เหงื่อกูที่สูกิน จึงก่อเกิดมาเป็นคน น้ำเหงื่อที่เรื่อแดง และน้ำแรงอันหลั่งริน สายเลือดกูทั้งสิ้น ที่สูซดกำซาบฟัน ผู้ประพันธ์ : จิตร ภูมิศักดิ์

3. Agenda FUTURE What we get? PAST Why we do? PRESENT What we do? Pains Need 4 Phases Phase 2 Activities Phase 3 Khao Kwan Foundation Rice Phase 4 Phase 1 Farmers Ruam Kwan Activities Effects Effects Sustainability

4. กลุ่มข้าวไท PAST Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Sustainability

5. Rice Exporters PAST Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Sustainability Source : World Market & Trade, USDA Unit : 1,000 MT

6. THAI FARMERS PAST Why we do? Pains Need Problems Less Farmers  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE Low Tenor Low Quality of Life What we get? Phase 2 Phase 3 Phase 4 Sustainability

7. Pains PAST Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Sustainability

8. Pains PAST Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Sustainability

9. Pains PAST Why we do? Pains Need ราคาขายเฉลี่ยของข้าวหอมมะลิ 30 บาทต่อกิโลกรัม  PRESENT What we do? 4 Phases Phase 1 - Activities ชาวนาได้รับเงินเพียง 7-8 บาท ต่อกิโลกรัม - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Sustainability

10. Pains PAST Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Sustainability

11. Pains PAST Why we do? Pains Need DEBT  PRESENT What we do? 4 Phases Phase 1 Low Revenue & High Cost - Activities - Effects  FUTURE Very Low Paddy Average Yield High Cost Low Selling Price What we get? Phase 2 Phase 3 Phase 4 Sustainability

12. Pains PAST Why we do? Pains Need BAD HEALTH BAD ENVIRONMENT  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects Chemical  FUTURE What we get? Phase 2 Chemical Agriculture Phase 3 Phase 4 Sustainability

13. Pains PAST Why we do? Pains Need Low Quality of Life  PRESENT What we do? 4 Phases Phase 1 BAD ENVIRONMENT - Activities DEBT BAD HEALTH - Effects  FUTURE What we get? Phase 2 Phase 3 Problems Phase 4 Sustainability

14. Need PAST Why we do? Good Quality of Life Pains Need  How to produce How to distribute PRESENT What we do? 4 Phases Organic Agriculture Phase 1 - Activities - Effects Sustainable Agriculture  FUTURE What we get? Phase 2 Low Quality of Life How to solve? Phase 3 Phase 4 Sustainability

15. Need PAST Why we do? Pains Khao Kwan Foundation Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Sustainability

16. Need PAST Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Sustainability

17. What Khao Kwan Foundation can educate PAST Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Yes,we can. Phase 3 Phase 4 Sustainability

18. Ruam Kwan PAST Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Khao Kwan Foundation Phase 4 Sustainability

19. Ruam Kwan PAST Why we do? Khao Kwan Foundation Khaothai Pains Need SUSTAINABILITY  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 How to produce How to distribute Phase 3 Phase 4 Sustainability

20. Overview PAST Why we do? Pains Need  PRESENT What we do? Producer Customer Middleman 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Sustainability

21. PAST Why we do? Pains Need  PRESENT What we do? 4 Phases Phase I Phase II Phase III Phase IV Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Sustainability

22. Phase II Phase III Phase IV Phase I PAST Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Sustainability

23. Phase IV Phase I Phase III Phase II 4% PAST Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Sustainability

24. Phase II Phase IV Phase I Phase III PAST Why we do? “One Stop Service” Center Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Sustainability

25. Phase II Phase III Phase I Phase IV PAST Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Sustainability

26. What we do?

27. PAST Activities Why we do? Pains Need Team Set Up!!!  PRESENT What we do? 4 Phases Phase 1 - Activities Insert System - Effects  FUTURE Inventory & Logistics What we get? Phase 2 Management Phase 3 Phase 4 Accounting Sustainability

28. Team Set Up!!! PAST Middleman Why we do? Skills Cut Prices Pains Need  PRESENT What we do? 4 Phases Phase 1 No Sustainability - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Past Present Phase 4 Before Sustainability

29. PAST Activities Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 Phase 1 - Activities - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Team Set Up!!! Phase 4 Sustainability

30. Team Set Up!!! PAST Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 After Phase 4 Sustainability

31. Team Set Up!!! PAST Why we do? Pains Need Integrated Agriculture & Business Knowledge  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Sustainability

32. Team Set Up!!! PAST Rice Fund Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Sustainability

33. Team Set Up!!! President PAST Why we do? Vice President Pains Vice President Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  Salesman Internal Auditor Inventory Accountant FUTURE What we get? Phase 2 Phase 3 Phase 4 Sustainability

34. PAST Activities Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities Insert System - Effects  FUTURE What we get? Inventory & Logistics Management Phase 2 Phase 3 Accounting Phase 4 Sustainability

35. Logistics & Inventory PAST Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Sustainability

36. Logistics & Inventory PAST Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE ≥1 Cart What we get? Phase 2 Phase 3 Phase 4 Sustainability

37. Logistics & Inventory Brand Awareness PAST Air Seal Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Logo & Details Phase 3 Phase 4 Front Back Sustainability

38. PAST Why we do? Whom we sale? Pains Need by…Consumer Behavior  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 People in community People who visit Reseller Sustainability

39. Internal Management PAST Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Sustainability

40. Accounting System Before PAST Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Confuse and hard to understand Phase 4 Sustainability

41. Accounting System Before PAST Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 Too complicated - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Sustainability

42. Accounting System Before PAST Why we do? Pains Inefficient Need  PRESENT What we do? 4 Phases Phase 1 - Activities Inadaptable - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Sustainability

43. Accounting System What we do? PAST Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Modified and taught Acc. Sys. Sustainability

44. Accounting System Feedback PAST Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Sustainability

45. Accounting System Before PAST Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Old Accounting System Phase 4 Sustainability

46. Accounting System After PAST Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Sustainability

47. Accounting System Feedback PAST Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Easy to understand and apply Sustainability

48. PAST Effects Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Sustainability

49. PAST Effects Middleman vs Distribution themselves Why we do? Pains Need 39,200  PRESENT What we do? Diff = 22,200 4 Phases Phase 1 Phase 1 130.58% - Activities 17,000 - Effects - Effects  FUTURE What we get? Phase 2 300 Carts = 6,660,000 Baht Phase 3 Phase 4 Sustainability

50. PAST Effects Middleman vs Distribution themselves Why we do? Pains Need 22,350  PRESENT What we do? 10,830 4 Phases Phase 1 Phase 1 - Activities - Effects - Effects Diff = 11,520  FUTURE 106% What we get? Phase 2 Phase 3 400 fields = 4,607,480 Baht Phase 4 Sustainability

51. Future Plan

52. Future Plan PAST Why we do? Pains Present : What we do? Phase 1 Need  PRESENT What we do? Phase 2 4 Phases Phase 1 - Activities Phase 3 Future : What we get? - Effects  FUTURE What we get? Phase 4 Phase 2 Phase 3 Phase 4 Sustainability

53. Future Plan-Phase 2 PAST Marketing Effects Why we do? Pains Need  PRESENT What we do? All market 4 Phases Phase 1 Market Share - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 More popular product More market share Phase 4 Sustainability

54. Future Plan-Phase 3 PAST Learning Center Effects Why we do? Pains Need One Stop Service  Shop PRESENT Package What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Stock Etc. Phase 3 Meeting Phase 4 Sustainability

55. Future Plan-Phase 4 PAST Sustainability Effects Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Sustainable Agriculture Sustainability

56. Future Plan-Phase 4 Sustainability Effects PAST Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Sustainability

57. Future Sustainability

58. Sustainability PAST Sustainability from… Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Sustainability

59. Sustainability PAST Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Sustainability

60. Future Sustainability PAST Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Economics Phase 3 Phase 4 Sustainability

61. Sustainability PAST Why we do? More Revenues Pains Need  56.59% PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Phase 4 Sustainability

62. Future Sustainability PAST Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Phase 3 Strong Community Phase 4 Sustainability

63. Future Sustainability PAST Why we do? Pains Need Knowledge Sharing  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Social Phase 3 Phase 4 Sustainability

64. Future Sustainability PAST Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects 0  FUTURE What we get? Phase 2 Phase 3 No Chemical Phase 4 Sustainability

65. Future Sustainability PAST Why we do? Pains Need  PRESENT What we do? 4 Phases Phase 1 - Activities - Effects  FUTURE What we get? Phase 2 Environment Phase 3 Phase 4 Sustainability

69. Thank You Q&A