This presentation teaches about social media and local searches for your business. David Jenyns walks you through the strategies to do this right.
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Understanding Local Search and Social Media for Business
1. LOCAL SEARCH & SOCIAL MEDIA
Put your business on the cutting edge.
2. GOOGLE PLACES
!
!
• Roll the tape
• It’s in prime position
• eg. "dentists south yarra" & "iso consultants melbourne"
3. GETTING DOWNTO BUSINESS
• Claim your listing or add a new one
• Best claimed with your domain email
• Company name: no funny business
• Real address: can be hidden later
• Use their approved categories + keywords
• Hours, photos, videos, additional notes
• Verify your listing - phone / mailer
4. GOOGLE PLACES ALGORITHM
• Address/ service areas
• Data must match yellow pages, yelp, trip advisor
• Get reviews
• Add posts to your places
• Coupons
• Testing getting links
5. WEB2.0THE WAY I SEE IT
• Not for every business
• Meet the clients where they are
• Hard to quantify ROI
• Show you care
• Needs ongoing management
• Must be used productively