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THY CASE
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STRUCTURE OF PRESENTATION
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PEST ANALYSIS
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SWOT ANALYSIS
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INDUSTRY ANALYSIS
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...contād
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...contād Domestic Competitors
THY Pegasus Onur Air Atlas Jet Pricing - + + + Service Quality + - - - Number of Flying Points + - - - Age & Width of Aircrafts + - - - Financial Ability + - - -
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PRODUCT LIFECYCLE T.H.Y
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PORTERāS GENERIC STRATEGIES
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THY
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STRATEGIC PARTNERSHIP &
ALTERNATIVES
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SPONSORSHIP http://www.youtube.com/watch?v=nxgPx4TWMWg
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