INFOGRAPHIC - Chinese Internet Fast Facts
by Digital Jungle on Nov 08, 2011
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This eBook provides an easy to understand snapshot of the Chinese Internet landscape. Offering a variety of key data points in the form of inforgraphic representations.
This eBook provides an easy to understand snapshot of the Chinese Internet landscape. Offering a variety of key data points in the form of inforgraphic representations.
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Nup Hero
In terms of Brand, according to the research published by CLSA (2010) Nokia was 4th on the China Brand Index. Should the ranking have been done in 2011 I am sure you would have a different result given the changing market conditions of these consumer brands.
Further, in terms of the time online, the research produced by the Chinese Government suggests that the lower income earners spend most time online. You must note that Chinese netizens are dominated by the youth/young professionals and non-city citizens. These demographic segments all sit in the lower income quartiles and should be considered in the interpretation of these numbers.
Thanks again for your inputs
Matt 6 months ago Reply