1. STRUCTURE:
WHAT WE DO
Full service digital agency with real time optimization across all
emerging media
Search
• IP address technology allows for:
Real time bid optimization
Keyword inception targeting
Query to phone call tracking
Closed loop system User Query to Sales Tracking
Display:
• Site level tracking down to query string
• Reallocation of funds based on campaign goals
• Ad optimization
• Unlimited network selection based on goals
• Measurable results down to ad unit
• Branding and Direct response
Mobile:
• Device level tracking
• Reallocation of funds based on campaign goals
• Ad optimization

3. TECHNOLOGY:
A BETTER SYSTEM
• ROI Based SEM Calls
– Measurable results… beyond the usual metrics
Display http://www.jmk Order
bmw.com
• IP Targeting to the individual user
– Capture the exact query of the user / intent Content User
• Path / Selection / RGU/ Phone Conversation = Search Term
• Reallocation of funds from actionable items in REAL TIME
– Search /
– Content / Display / Social / Mobile
• Targeting and evaluation to the site level
– Like sites / Negative sites / Remarketing beyond the individual users
• Real time reporting
– Better Business Decisions / Measure Offline Media / Media Plans
• Extension of your Marketing efforts – Client Support
– Not Just Another Vendor
– Alignment of Goals / Metrics / Vision

4. INTELLIGENCE:
KEYWORD INTENT

5. DASHBOARD:
GEOGRAPHY

6. DASHBOARD:
CBO APPLICABLE TO DISPLAY

7. DASHBOARD:
CUSTOM BUILT

8. DASHBOARD:
BENCHMARKS

9. DASHBOARD:
URL CAPTURE TO AD

10. DASHBOARD:
CBO APPLICABLE TO DISPLAY

11. SOLUTIONS:
SEARCH CUSTOMIZED
• High Visibility Managed CPC (Algorithmically)
• Proper Placement Use of latest technology / Site Links
• Directed ad copy Securing more screen real estate

12. INSIGHT:
SEM / SEO
SEO Based on Statistically Significant Results…
• Use of actual campaign data.
– specific down to IP Address activity
• Complete analysis delivered to you.
– Laser specific keywords for individual site pages
• On going SEO management.

13. SEM & SEO:
WORKING TOGETHER

14. COPY:
BASED ON RESULTS
• Specific copy with phone numbers in ads
– Increase in Calls
– Reduction in cost
– Less opportunity to lose client
• Local Business Listing
• Local Business Ads
• The After Hours campaign, when funded properly, adds significant order
volume (significant decrease in other ads).
– Copy directed to online ordering after call center is closed
• Continue to monitor real time weather conditions
– Sunny Saturdays tend to yield fewer orders than rainy Sundays
– Spend and ads are adjusted accordingly
• These ads are in queue and will rotate when conditions are appropriate

15. Ads:
Targeted
used bmw dealers
• Poorly Targeted ad
2012 BMWs bmw x3 prices
• Low Relevancy New & Preowned BMWs.
Great Offers! Call today! bmw i Class
• Higher CPC www.MiamiBMW.com
lease a bmw
• Highly Targeted ad 335i prices
2010 BMW 335i Clearance
• High Relevancy Special Offers on 335i Until 10/15.
Lease bmw 335i
Low Monthly Payments. 888-616-4249
• Lower CPC www.MiamiBMW.com/3Series
silver 3351
• Better Conversions BMW 335i convertible

16. ADS:
TARGETED
Placement Directed Ad Copy A/B Testing
Kelly Used Cars in Easton
Kelly Used Cars in Easton We Want Your Trade. Get Top Dollar.
We Want Your Trade. Get Top Dollar. #1 Dealer in PA. Come See Why.
#1 Dealer in PA. Come See Why. www.KellyRiskFree.com
www.KellyRiskFree.com
Risk Free Used Cars
Get Up to 135% for Your Trade.
#1 Dealer in PA. Count on Kelly.
www.KellyRiskFree.com
used cars 76215
Risk Free Used Cars
Used car deals Get Up to 135% for Your Trade.
#1 Dealer in PA. Count on Kelly.
Kelly used www.KellyRiskFree.com
Cpo car prices

17. Site:
Targeted
Certified Preowned Honda
Huge Certified Preowned Inventory.
Great Prices from Authorized Dealer.
www.MadisonHonda.com/Preowned
2012 Honda Accord Crosstour
Special Offers on Accord Crosstour
Until 10/31. Call for Instant Quote.
www.MadisonHonda.com/Element
Local Honda Service Center
Honda Certified Specialists.
24 Hour Appt Desk: 888-414-3607
www.MadisonHonda.com/Service
• Fewer Clicks for Consumer
• Highly Targeted ad
• High Relevancy
• Lower CPC
• Better Conversions

18. GEOGRAPHY:
TARGETED
Reaching only the local prospects, in your market…
Our Solution:
A combination of IP-targeting technology, keyword modifiers
and properly designed ads target your specific market.
Target your Region,
City or Local Area.

19. GEOGRAPHY:
COVERAGE AREA

20. GEOGRAPHY:
IP LEVEL DETAIL

21. BUYING CYCLE:
INITIAL SEARCH

22. BUYING CYCLE:
EDUCATION

23. BUYING CYCLE:
READY TO BUY

24. REMARKETING:
TARGETED MESSAGES
Someone searching for a Toyota
service center
best toyota service center
They select Service and
Local Toyota Service Center
Hours….but do not book an Toyota Certified Specialists.
appointment. 24 Hour Appt Desk: 888-414-3607
www.ParkwayToyota.com/Service
Ai saves user information.
User is recognized across content networks.
Ai shows your text ads to a targeted
user/audience.

25. ADS:
TARGETED