What's "In-Store" for Retail from DRS, 7.28.14
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Derek Fridman from HUGE presentation deck from Digiday Retail Summit, 7.28.14
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What's "In-Store" for Retail from DRS, 7.28.14
- 1. July 28, 2014 DigiDay – What’s 'in-store’ for retail. 1375 Peachtree St NE, Suite 315N, ATL 30309 / 404 461 9025 / hugeinc.com
- 2. What’s 'in-store' for retail. Digiday Retail Summit July 28, 2014
- 3. Derek Fridman Group Creative Director, Huge. @hellofridman
- 4. We believe. Great things happen to your business and brand when you put the user first.
- 5. We create. Ecosystems & experiences that engage customers and deliver value.
- 6. We love to build things.
- 9. Digital in retail: State of the union.
- 10. The commerce landscape has been evolving at a fast pace.
- 11. Consumers are more savvy, have more choice, and have higher expectations.
- 12. Therefore we have to continually evolve our strategy to keep pace with these changes.
- 13. Always one step ahead.
- 14. In-store experiences are falling short of expectations.
- 15. Effective in-store technology is woefully lagging in retail environments.
- 16. Kiosks.
- 17. Kiosks.
- 18. What’s a world-class or aspiring world-class retailer to do?
- 19. Tokeeptheirretailbusinessesrelevant,retailersmust… 1. Modernize their footprints. 2. Differentiate their experience. 3. Blend the physical & digital.
- 20. Digital in retail: The opportunity.
- 21. In order to successfully deliver in-store digital, you must first look at the bigger picture.
- 26. Successfully blending both online and offline interactions is key.
- 27. Examples.
- 36. 80,000 square feet of retail space.
- 55. Take commerce to the people.
- 58. Examples: Gucci.
- 62. What’s next?
- 63. Nextup. 1. Aware. 2. Instant. 3. Invisible.
- 64. Keytakeaways… 1. Modernize the footprint. 2. Differentiate the experience. 3. Blend the physical & digital.
- 65. Questions?
- 66. July 28, 2014 DigiDay – What’s 'in-store’ for retail. 1375 Peachtree St NE, Suite 315N, ATL 30309 / 404 461 9025 / hugeinc.com
Editor's Notes
- 1,800+ stores. 260,000 employees.
- 1,800+ stores. 260,000 employees.
- 1,800+ stores. 260,000 employees.
- The mantra is never stop improving, we don’t.
- Knowing that Gucci customers (and luxury shoppers in general) tend to purchase only one expensive item at a time, we expedited the checkout process and condensed it into three simple steps. 150% increase in traffic, 4x increase in mobile revenue, 70% increase in mobile conversion.
- Knowing that Gucci customers (and luxury shoppers in general) tend to purchase only one expensive item at a time, we expedited the checkout process and condensed it into three simple steps. 150% increase in traffic, 4x increase in mobile revenue, 70% increase in mobile conversion.
- Knowing that Gucci customers (and luxury shoppers in general) tend to purchase only one expensive item at a time, we expedited the checkout process and condensed it into three simple steps. 150% increase in traffic, 4x increase in mobile revenue, 70% increase in mobile conversion.