Todd and Neil Present  The Conference: Driving You to DrinkDigital Publishing Summit        Spring 2013
Todd Sawicki@sawickipediaNeil Chase@chaseneil
Had to mention…
RulesDrink every time one of the following words describing a publisher pain              (Inspired by the Official Confer...
This is you on Tuesday
Swag(every time you grab a piece - drink)
Double Shot Special: Oreo
Mobile(as in mobile advertising, mobile  monetization, mobigeddon)
Private/Privacy (as in private exchange, marketplace; alsocan include privacy and cookie discussions)
Premium(as in premium advertising, premium   publishers, premium inventory)
Real Time*(as in real time marketing; includes RTB)
Engagement(as in engage your audience;engaging brands, customers)
Programmatic    (as in programmatic buying;includes programmatic guaranteed)
Native   (as in Native Advertising;synonym “Content Marketing”)
Todd Sawicki@sawickipediaNeil Chase@chaseneil
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DPS: Cocktails and Conversation with Neil Chase and Todd Sawicki

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Neil Chase and Todd Sawicki will moderate this interactive session in which they discuss with attendees the five pain points publishers face today.

Moderators: Neil Chase, former svp, editorial, Federated Media @chaseneil
Todd Sawicki, former CRO, Cheezburger @sawickipedia

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  • Your Lovely Hosts
  • Drown those sorrows
  • General comment: let’s get this party started
  • Your Lovely Hosts
  • DPS: Cocktails and Conversation with Neil Chase and Todd Sawicki

    1. 1. Todd and Neil Present The Conference: Driving You to DrinkDigital Publishing Summit Spring 2013
    2. 2. Todd Sawicki@sawickipediaNeil Chase@chaseneil
    3. 3. Had to mention…
    4. 4. RulesDrink every time one of the following words describing a publisher pain (Inspired by the Official Conference Agenda)
    5. 5. This is you on Tuesday
    6. 6. Swag(every time you grab a piece - drink)
    7. 7. Double Shot Special: Oreo
    8. 8. Mobile(as in mobile advertising, mobile monetization, mobigeddon)
    9. 9. Private/Privacy (as in private exchange, marketplace; alsocan include privacy and cookie discussions)
    10. 10. Premium(as in premium advertising, premium publishers, premium inventory)
    11. 11. Real Time*(as in real time marketing; includes RTB)
    12. 12. Engagement(as in engage your audience;engaging brands, customers)
    13. 13. Programmatic (as in programmatic buying;includes programmatic guaranteed)
    14. 14. Native (as in Native Advertising;synonym “Content Marketing”)
    15. 15. Todd Sawicki@sawickipediaNeil Chase@chaseneil
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