Pete Spande's presentation from Digiday Programmatic Summit in Austin, TX - May 14, 2015.

1. PRIVATE MARKETPLACES
OR:
HOW I LEARNED TO STOP WORRYING ABOUT
CHANNEL CONFLICT AND LOVE
PROGRAMMATIC

2. This is gonna be huge!!!
– Me

3. NOT A FIX FOR EVERYTHING BUT…
Contextual Plus
Data
Custom Deal Terms
Prioritization
Fresh Cookies
Value is created/
gained from
working with
specific media
brand

4. MYTHS THAT NEED BUSTING
Machines remove the need for discussion
The direct sales team doesn’t need to worry about it
It just works

5. WHICH LEADS TO…
Automated Guaranteed
aka
Programmatic Direct

6. IF YOU ONLY TAKE 3 THINGS AWAY FROM THIS TALK
PMPs beginning to live up to the hype
People! Talk to each other
Hinge that connects direct and programmatic

7. Thank You
Any Questions?