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The Rise of the Private Marketplace - DPRS, 5/14/15

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Digiday
Digiday

Pete Spande's presentation from Digiday Programmatic Summit in Austin, TX - May 14, 2015.

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PRIVATE MARKETPLACES OR: HOW I LEARNED TO STOP WORRYING ABOUT CHANNEL CONFLICT AND LOVE PROGRAMMATIC
This is gonna be huge!!! – Me
NOT A FIX FOR EVERYTHING BUT… Contextual Plus Data Custom Deal Terms Prioritization Fresh Cookies Value is created/ gained from working with specific media brand
MYTHS THAT NEED BUSTING Machines remove the need for discussion The direct sales team doesn’t need to worry about it It just works
WHICH LEADS TO… Automated Guaranteed aka Programmatic Direct
IF YOU ONLY TAKE 3 THINGS AWAY FROM THIS TALK PMPs beginning to live up to the hype People! Talk to each other Hinge that connects direct and programmatic
Thank You Any Questions?

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The Rise of the Private Marketplace - DPRS, 5/14/15

  • 1. PRIVATE MARKETPLACES OR: HOW I LEARNED TO STOP WORRYING ABOUT CHANNEL CONFLICT AND LOVE PROGRAMMATIC
  • 2. This is gonna be huge!!! – Me
  • 3. NOT A FIX FOR EVERYTHING BUT… Contextual Plus Data Custom Deal Terms Prioritization Fresh Cookies Value is created/ gained from working with specific media brand
  • 4. MYTHS THAT NEED BUSTING Machines remove the need for discussion The direct sales team doesn’t need to worry about it It just works
  • 5. WHICH LEADS TO… Automated Guaranteed aka Programmatic Direct
  • 6. IF YOU ONLY TAKE 3 THINGS AWAY FROM THIS TALK PMPs beginning to live up to the hype People! Talk to each other Hinge that connects direct and programmatic