Pragmatic Enterprise 2.0 Overview

tm Pragmatic Enterprise 2.0 Effective Low Risk Social Computing The Power of Social Business Minus The Downsides October 20th, 2009 Introducing Pragmatic Enterprise 2.0 Exclusively from Hinchcliffe & Company and Partners

tm Pragmatic Enterprise 2.0 Effective Low Risk Social Computing Premise • Social computing is an effective new model for meeting business needs • Can enhance productivity, drive innovation, cut costs, and more Social software • Integral to the modern workplace today + guided • However, social computing is a new business discipline that combines freeform yet outcomes strategic business activity with Web 2.0 technology • Most organizations today have a low level of capability around this new discipline

tm Pragmatic Enterprise 2.0 Effective Low Risk Social Computing The Situation • About half of all organizations have so-called Enterprise 2.0 tools today • Either virally or by plan • But real adoption and meaningful uptake is still low • Most enterprises are still learning the social computing ropes and they need help • Lacking key elements, such as community management or an effective understanding of enterprise needs

tm Pragmatic Enterprise 2.0 Effective Low Risk Social Computing Today’s Bottom Line • Ultimately, concerns about risk, control, and trust are at the heart of enterprise reticence about social computing • Organizations are also lacking access to best practices and experience • To succeed, an enterprise social computing effort must: A) Address key business concerns (downsides) B) Demonstrate business value C) Acquire social computing competency

tm Pragmatic Enterprise 2.0 Effective Low Risk Social Computing Introducing Pragmatic Enterprise 2.0 Best Practices, Strategic Project Intelligence, and High ROI

tm Pragmatic Enterprise 2.0 Effective Low Risk Social Computing A New Kind of Service • A comprehensive and adaptive strategy and Proactively turn crowds execution service for social computing • Created especially for enterprises by experts in enterprise computing and social safely computing into • Right-sized for your effort useful business • Gathers strategic project intelligence to avoid communities the downsides • Leverages best-of-breed social tools Pragmatic • Enterprise 2.0 Builds social computing competency Service

tm Pragmatic Enterprise 2.0 Effective Low Risk Social Computing Bringing together the leaders: Methods Thought leader in and Delivery Enterprise 2.0 Project Thought leader in strategic project intelligence Intelligence and risk navigation Industry leading toolset Social Tools for social computing

tm Pragmatic Enterprise 2.0 Effective Low Risk Social Computing Use Cases • Internal social collaboration • Intranet and portal redesigns • Customer communities • Government 2.0 • Social CRM • Business and industry social networks

tm Pragmatic Enterprise 2.0 Effective Low Risk Social Computing Pragmatic Enterprise 2.0 Overview Enterprise Vision Corporate Initiative Reactive Response Business Needs & Requirements Exploiting Ad Hoc Opportunities Cost Cutting Agile Project Management & Change Management Top Tools & Infrastructure Access, Search, & Discoverability Down Security & Identity Delivery Models Customer Outreach Content Management Knowledge Management Business Intelligence Up Bottom Community Management & Support Processes Social Strategy, Architecture, Policy, and Governance Viral Adoption Cultural Change Social Computing Strategic Local Problem Solving Methodology and Project Best Practices Intelligence A Complete Social Computing Strategy and Implementation Approach 70 tightly integrated Comprehensive and mature yet lightweight best practices model for full lifecycle social computing

tm Pragmatic Enterprise 2.0 Effective Low Risk Social Computing Approach • Low proﬁle, high impact agile project process Stages of Pragmatic + Enterprise 2.0 methods: Enterprise 2.0 • Assessment & Strategy development Strategy IT Integration • Enterprise tool integration Implementation • 2-6 months of implementation iterations Rollout • Medium term community management Project Intelligence Community Management • Drives adoption and business results • Medium term project intelligence • Identiﬁes risks and guides project management

tm Pragmatic Enterprise 2.0 Effective Low Risk Social Computing Breakdown 24 months Strategy, Implementation, iterations & Rollout Strategic Project Intelligence To Navigate Risks Community Management It can take many Our approach reduces the time to reach months to gain positive ROI while critical mass on your helping projects navigate own: risk along the way

tm Pragmatic Enterprise 2.0 Effective Low Risk Social Computing The Bottom Line • Specially crafted by a team of enterprise and social computing experts for the unique needs of the enterprise • Provides understanding and intellectual control of a social computing effort in a powerful new way that harnesses collective intelligence to proactively navigate concerns • Is the lowest risk and shortest route way to the beneﬁts of enterprise social computing

tm Pragmatic Enterprise 2.0 Effective Low Risk Social Computing Available 4Q 2009 • First implementation slots available in November, 2009 • Limited engagements for now as we scale the service • Can be used for small, medium, or large social computing efforts

tm Pragmatic Enterprise 2.0 Effective Low Risk Social Computing For Additional Info, Visit: http://hinchcliffeandcompany.com/pragmaticenterprise2/

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Pragmatic Enterprise 2.0 Overview

by Dion Hinchcliffe

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