tm
Pragmatic Enterprise 2.0
Effective Low Risk Social Computing
The Power of Social
Business
Minus
The
Downsides
October 20th, 2009
Introducing
Pragmatic Enterprise 2.0
Exclusively from Hinchcliffe & Company and Partners

tm
Pragmatic Enterprise 2.0
Effective Low Risk Social Computing
Premise
• Social computing is an effective new model
for meeting business needs
• Can enhance productivity, drive
innovation, cut costs, and more
Social software
• Integral to the modern workplace today +
guided
• However, social computing is a new business
discipline that combines freeform yet outcomes
strategic business activity with Web 2.0
technology
• Most organizations today have a low level
of capability around this new discipline

tm
Pragmatic Enterprise 2.0
Effective Low Risk Social Computing
The Situation
• About half of all organizations
have so-called Enterprise 2.0
tools today
• Either virally or by plan
• But real adoption and
meaningful uptake is still low
• Most enterprises are still
learning the social computing
ropes and they need help
• Lacking key elements, such as community
management or an effective
understanding of enterprise needs

tm
Pragmatic Enterprise 2.0
Effective Low Risk Social Computing
Today’s Bottom Line
• Ultimately, concerns about risk,
control, and trust are at the heart
of enterprise reticence about social
computing
• Organizations are also lacking access
to best practices and experience
• To succeed, an enterprise social
computing effort must:
A) Address key business concerns (downsides)
B) Demonstrate business value
C) Acquire social computing competency

tm
Pragmatic Enterprise 2.0
Effective Low Risk Social Computing
Introducing
Pragmatic Enterprise 2.0
Best Practices, Strategic Project Intelligence, and High ROI

tm
Pragmatic Enterprise 2.0
Effective Low Risk Social Computing
A New Kind of Service
• A comprehensive and adaptive strategy and Proactively turn crowds
execution service for social computing
• Created especially for enterprises by
experts in enterprise computing and social safely
computing into
• Right-sized for your effort useful business
• Gathers strategic project intelligence to avoid
communities
the downsides
• Leverages best-of-breed social tools
Pragmatic
•
Enterprise 2.0
Builds social computing competency Service

tm
Pragmatic Enterprise 2.0
Effective Low Risk Social Computing
Bringing together the leaders:
Methods Thought leader in
and Delivery Enterprise 2.0
Project Thought leader in strategic
project intelligence
Intelligence and risk navigation
Industry leading toolset
Social Tools for social computing

tm
Pragmatic Enterprise 2.0
Effective Low Risk Social Computing
Use Cases
• Internal social collaboration
• Intranet and portal redesigns
• Customer communities
• Government 2.0
• Social CRM
• Business and industry social networks

tm
Pragmatic Enterprise 2.0
Effective Low Risk Social Computing
Pragmatic Enterprise 2.0 Overview
Enterprise Vision
Corporate Initiative
Reactive Response Business Needs & Requirements Exploiting Ad Hoc Opportunities
Cost Cutting
Agile Project Management & Change Management
Top Tools & Infrastructure Access, Search, & Discoverability
Down
Security & Identity Delivery Models Customer Outreach
Content Management Knowledge Management Business Intelligence
Up
Bottom Community Management & Support Processes
Social Strategy, Architecture, Policy, and Governance
Viral Adoption
Cultural Change Social Computing Strategic
Local Problem Solving Methodology and Project
Best Practices Intelligence
A Complete Social Computing Strategy and Implementation Approach
70 tightly integrated Comprehensive and mature yet lightweight
best practices model for full lifecycle social computing

tm
Pragmatic Enterprise 2.0
Effective Low Risk Social Computing
Approach
• Low profile, high impact agile project process Stages of Pragmatic
+ Enterprise 2.0 methods: Enterprise 2.0
•
Assessment &
Strategy development Strategy
IT Integration
• Enterprise tool integration
Implementation
• 2-6 months of implementation iterations Rollout
• Medium term community management Project Intelligence
Community
Management
• Drives adoption and business results
• Medium term project intelligence
• Identifies risks and guides project management

tm
Pragmatic Enterprise 2.0
Effective Low Risk Social Computing
Breakdown
24 months
Strategy,
Implementation, iterations
& Rollout
Strategic Project
Intelligence To
Navigate Risks
Community
Management
It can take many Our approach reduces
the time to reach
months to gain
positive ROI while
critical mass on your helping projects navigate
own: risk along the way

tm
Pragmatic Enterprise 2.0
Effective Low Risk Social Computing
How Our Social Computing
Project Intelligence Works
Improved project
outcomes
(c) Copyright 2009. All Rights Reserved.

tm
Pragmatic Enterprise 2.0
Effective Low Risk Social Computing
We Focus On Real Business
Needs and Concerns
Enterprise 2.0
(c) Copyright 2009. All Rights Reserved.

tm
Pragmatic Enterprise 2.0
Effective Low Risk Social Computing
The Bottom Line
• Specially crafted by a team of enterprise and
social computing experts for the unique
needs of the enterprise
• Provides understanding and intellectual
control of a social computing effort in a
powerful new way that harnesses collective
intelligence to proactively navigate concerns
• Is the lowest risk and shortest route way to
the benefits of enterprise social computing

tm
Pragmatic Enterprise 2.0
Effective Low Risk Social Computing
Available 4Q 2009
• First implementation slots available in
November, 2009
• Limited engagements for now as we scale
the service
• Can be used for small, medium, or large
social computing efforts

tm
Pragmatic Enterprise 2.0
Effective Low Risk Social Computing
For Additional Info, Visit:
http://hinchcliffeandcompany.com/pragmaticenterprise2/