Using data to drive decision-making can give engineers, product managers, and analysts more insight into how their products and apps are performing in market and if what they are building is actually working. Join us as we walk through a few customer examples where we'll federate data across Postgres databases and use Heroku Dataclips to get insights to improve the customer experience.

1. Build Better Data-Driven Insights
Quicker time-to-insight with Heroku Postgres &
Heroku Data Links

2. Why be data driven at all?

5. * Study done by Aberdeen Group
27%
7%
Data-Driven
Not Data-Driven
Year over Year Revenue Growth

6. Why does this matter?

7. Your Business Is Your Data

8. Three Challenges

9. Cultural
OperationalStrategic

11. Cultural
OperationalStrategic

12. Use Case 1
Integrating 3rd Party Analytics Tools

13. Use Case 2
Querying Across Disparate Systems

14. Postgres Foreign Data Wrappers
& Heroku Data Links

15. Rimas Silkaitis
Senior Product Manager
Department of Data, Heroku

16. Heroku Postgres
Database-as-a-Service
~ 1,000,000 databases

17. Heroku Redis
In-Memory Key-Value Store
~ 3,000 active instance

18. Foreign Data Wrappers
PostgreSQL
Another
DB
FDW

19. CREATE SERVER remote_server_name
FOREIGN DATA WRAPPER postgres_fdw
OPTIONS (host ‘localhost’, dbname ‘app_production’);
CREATE FOREIGN TABLE users (
id bigint
)
SERVER remote_server_name;
Heroku Data Links

20. Use Case 1
Integrating 3rd Party Analytics Tools

21. https://hired.com/dreamforce

22. MasterApp
Follower

23. Data Warehouse Follower

24. Use Case 2
Querying Across Disparate Systems

25. Systems of Record
Salesforce Accounting Inventory

26. Authoritative Data Source
Transactional Systems (Financial, Order Processing, etc)
Largely Driven by Business Intelligence and OLTP
Characteristics of Systems of Record

27. Systems of Engagement
Apps

28. ETL WAREHOUSE

29. Heroku Data Links
Federating Data In Place
FDW
Twitter
Salesforce
FDW
FDW
SQL
Client

30. Demo!!

31. Try It Today
Heroku Data Links
• https://devcenter.heroku.com/articles/heroku-data-links
Heroku Postgres
• https://heroku.com/postgres

32. Data is your business
Developers can lead the charge to get the org to data-driven
Make the database do more for you – Foreign Data Wrappers
& Heroku Data Links
TL;DR

33. SESSION SPEAKER ROOM DATE
Unite Customer-Facing Apps with a Salesforce
Backend: Heroku Connect in Practice Gordon Jackson Moscone West, 2006 9/17 @ 14:00
Unlock the Value of your Salesforce Data at
scale with Heroku Will Gradin, Sam Sharaf Moscone West, 2011 9/17 @ 14:30
Integration at Scale: Enterprise Patterns with
Heroku Connect Scott Persinger Moscone West, 2009 9/17 @ 16:00
Upcoming Heroku Sessions heroku.com/dreamforce

34. Thank you