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Build Better Data-Driven Insights
Quicker time-to-insight with Heroku Postgres &
Heroku Data Links
Why be data driven at all?
* Study done by Aberdeen Group
27%
7%
Data-Driven
Not Data-Driven
Year over Year Revenue Growth
Why does this matter?
Your Business Is Your Data
Three Challenges
Cultural
OperationalStrategic
Cultural
OperationalStrategic
Use Case 1
Integrating 3rd Party Analytics Tools
Use Case 2
Querying Across Disparate Systems
Postgres Foreign Data Wrappers
& Heroku Data Links
Rimas Silkaitis
Senior Product Manager
Department of Data, Heroku
Heroku Postgres
Database-as-a-Service
~ 1,000,000 databases
Heroku Redis
In-Memory Key-Value Store
~ 3,000 active instance
Foreign Data Wrappers
PostgreSQL
Another
DB
FDW
CREATE SERVER remote_server_name
FOREIGN DATA WRAPPER postgres_fdw
OPTIONS (host ‘localhost’, dbname ‘app_production’);
CR...
Use Case 1
Integrating 3rd Party Analytics Tools
https://hired.com/dreamforce
MasterApp
Follower
Data Warehouse Follower
Use Case 2
Querying Across Disparate Systems
Systems of Record
Salesforce Accounting Inventory
Authoritative Data Source
Transactional Systems (Financial, Order Processing, etc)
Largely Driven by Business Intelligence...
Systems of Engagement
Apps
ETL WAREHOUSE
Heroku Data Links
Federating Data In Place
FDW
Twitter
Salesforce
FDW
FDW
SQL
Client
Demo!!
Try It Today
Heroku Data Links
• https://devcenter.heroku.com/articles/heroku-data-links
Heroku Postgres
• https://heroku....
Data is your business
Developers can lead the charge to get the org to data-driven
Make the database do more for you – For...
SESSION SPEAKER ROOM DATE
Unite Customer-Facing Apps with a Salesforce
Backend: Heroku Connect in Practice Gordon Jackson ...
Thank you
Build Better Data-Driven Insights
Build Better Data-Driven Insights
Build Better Data-Driven Insights
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Build Better Data-Driven Insights

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Using data to drive decision-making can give engineers, product managers, and analysts more insight into how their products and apps are performing in market and if what they are building is actually working. Join us as we walk through a few customer examples where we'll federate data across Postgres databases and use Heroku Dataclips to get insights to improve the customer experience.

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Build Better Data-Driven Insights

  1. 1. Build Better Data-Driven Insights Quicker time-to-insight with Heroku Postgres & Heroku Data Links
  2. 2. Why be data driven at all?
  3. 3. * Study done by Aberdeen Group 27% 7% Data-Driven Not Data-Driven Year over Year Revenue Growth
  4. 4. Why does this matter?
  5. 5. Your Business Is Your Data
  6. 6. Three Challenges
  7. 7. Cultural OperationalStrategic
  8. 8. Cultural OperationalStrategic
  9. 9. Use Case 1 Integrating 3rd Party Analytics Tools
  10. 10. Use Case 2 Querying Across Disparate Systems
  11. 11. Postgres Foreign Data Wrappers & Heroku Data Links
  12. 12. Rimas Silkaitis Senior Product Manager Department of Data, Heroku
  13. 13. Heroku Postgres Database-as-a-Service ~ 1,000,000 databases
  14. 14. Heroku Redis In-Memory Key-Value Store ~ 3,000 active instance
  15. 15. Foreign Data Wrappers PostgreSQL Another DB FDW
  16. 16. CREATE SERVER remote_server_name FOREIGN DATA WRAPPER postgres_fdw OPTIONS (host ‘localhost’, dbname ‘app_production’); CREATE FOREIGN TABLE users ( id bigint ) SERVER remote_server_name; Heroku Data Links
  17. 17. Use Case 1 Integrating 3rd Party Analytics Tools
  18. 18. https://hired.com/dreamforce
  19. 19. MasterApp Follower
  20. 20. Data Warehouse Follower
  21. 21. Use Case 2 Querying Across Disparate Systems
  22. 22. Systems of Record Salesforce Accounting Inventory
  23. 23. Authoritative Data Source Transactional Systems (Financial, Order Processing, etc) Largely Driven by Business Intelligence and OLTP Characteristics of Systems of Record
  24. 24. Systems of Engagement Apps
  25. 25. ETL WAREHOUSE
  26. 26. Heroku Data Links Federating Data In Place FDW Twitter Salesforce FDW FDW SQL Client
  27. 27. Demo!!
  28. 28. Try It Today Heroku Data Links • https://devcenter.heroku.com/articles/heroku-data-links Heroku Postgres • https://heroku.com/postgres
  29. 29. Data is your business Developers can lead the charge to get the org to data-driven Make the database do more for you – Foreign Data Wrappers & Heroku Data Links TL;DR
  30. 30. SESSION SPEAKER ROOM DATE Unite Customer-Facing Apps with a Salesforce Backend: Heroku Connect in Practice Gordon Jackson Moscone West, 2006 9/17 @ 14:00 Unlock the Value of your Salesforce Data at scale with Heroku Will Gradin, Sam Sharaf Moscone West, 2011 9/17 @ 14:30 Integration at Scale: Enterprise Patterns with Heroku Connect Scott Persinger Moscone West, 2009 9/17 @ 16:00 Upcoming Heroku Sessions heroku.com/dreamforce
  31. 31. Thank you

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