BBC Music : Going
native on the web
Tom Scott and Matthew Shorter
BBC W1

a bit of background
muze
not connected with the rest of bbc.co.uk
not connected with the rest of the web
google hates us
http://www.flickr.com/photos/jeffsmallwood/299208539/
bbc.co.uk is incoherent because it’s unconnected.
Much of what we produce and broadcast is difficult to find via Google (other search indexes are also available).

our strategy
build music credibility online for the BBC
help people find new programmes they will love
help people find new music
become the de facto place on the web for artist
information
be part of the web
http://www.flickr.com/photos/jeffsmallwood/299208539/

being part of the web
persistent urls for every resource
semantically linked and accessible to man and
machine
lots of links to others
permissive license
in other words : “linked open data”
http://www.flickr.com/photos/jeffsmallwood/299208539/
TimBL described four simple rules to do the web right:
1.Use URIs to identify things on the web as resources
2.Use HTTP so people can dereference them
3.Provide information about the resource when it is dereferenced
4.Include onward links
What this gives you is a highly interlinked web of resources - where each resource is linked to other resources that are
contextually relevant.
The idea of open linked data adds a new requirement - that of permissive licensing - so others can reuse data in new contexts.
But why?
Because it benefits us now and in the long terms. Publishing a web page or any other piece of content online is useful but if it is
part of a network then it’s value is greatly increased. This is the Network effect.
One consequence of the network effect is that the addition of a node by one individual indirectly benefits others who are part of
the network — for example by purchasing a telephone a person makes other telephones more useful.
By building the web in this fashion our new artist pages, although useful in their own right, become much more useful when they
are joined to programmes - directly linking to those programmes that feature that artist, the same goes for events. And of course
the network effect goes both ways; it goes all ways. Linking artists to programmes also makes the programme pages more
valuable - because there is now more context, more discovery and serendipity.
And that’s just within the BBC. By joining our data with the rest of the web the Network Effect is magnified yet further. And that
has benefit to the BBC. But it also benefits the web at large. The BBC has a role that transcends it’s business needs - we can
help create public value around our content for others and for individuals and businesses.

linked open data graph
http://www.flickr.com/photos/jeffsmallwood/299208539/
This then is the LOD graph - a graph representing all the data sources that are semantically linked and accessible to man and
machine AND published under a permissive license.
And this month the BBC has added two nodes to this graph - BBC programmes and BBC playcount data (and artist pages).

implications
different scale to anything the BBC has done before
need to automate as much as possible
need to link to existing BBC content
need to let others use this data
http://www.flickr.com/photos/jeffsmallwood/299208539/
As we’ll see there are lots and lots of pages - 100,000s of them and they all need to be contextually linked up.
We needed to automate as much as possible - integrating with broadcast systems and data elsewhere on the web.
We also released our data via APIs under the backstage, non-commerical license.

approach
using the web as a cms with reactive moderation
musicbrainz to provide core metadata + web scale identifiers
work with others to encourage the adoption of musicbrainz
wikipedia to provide basic biographical information
integrating with broadcast systems and PIPs
integration with news.bbc.co.uk
http://www.flickr.com/photos/jeffsmallwood/299208539/
So somewhat ironically - in a world where we are trying to reduce the number of Content Management Systems we have in effect
ended up using a new one - the web itself.
MusicBrainz provides metadata about artists, releases and labels and possibly more interestingly web scale identifiers. These IDs,
the code at the end of the URLs are unique to each artist and are being used by us, MusicBrainz obviously and Last.fm.
Because the more people the more sites that use these Identifiers the better for everyone - because it makes it easier to link
everything up - we are working to encourage the adoption elsewhere in the industry - for example NME and the commercial radio
networks.
Because MusicBrainz includes URLs for wikipedia we can go and fetch, the introductory biographical text for each artists. We
then monitor wikipedia (via the IRC channel) for updates to those pages.
We are therefore able to get near realtime updates from wikipedia and updates from musicbrainz within an hour.
Internally… integrating with our broadcast systems and pushing this data into the programmes space
And finally because news stories tend to include links to the official artist homepage when they cover a story by an artist we can
look for these and match them to URLs in MusicBrainz (which also include the ‘official site URLs’) this gives us a neat and
automated mechanism to cross reference BBC news stories from artist pages.

results
380,000 persistent artist pages
integration with /programmes
creative commons licensed album reviews
web, mobile and machine views
http://www.flickr.com/photos/jeffsmallwood/299208539/

coming soon
A sneaky peak at the artist pages in the not too distant future...

coming soon
News stories and blogs contain links to the official artist pages, MySpace pages etc. in other words links that we know are about
the artist because they are also in MusicBrainz.
So we can monitor BBC blogs and news stories for these URLs and if we find one then we know that the story is about that
artist and then add the link to the artist page.

Album reviews - brought inline with the new visual design and delivered via the new tech stack.
Creative Commons license.

open data
Releasing our reviews under a creative commons license means others can use them (as long as they abide by the terms of the
license). Like Channel 4 are doing with Abbey Road.
I think this is brilliant - but it did raise a few eyebrows in certain quarters!

future
link to programmes and events
releases, tracks and works
off-schedule content
recommendation and personalisation
a new music site
third party content…
So what might the future look like?
There are a bunch of things that we want to do with BBC content and new functionality, plus working with MusicBrainz to extend
the existing schema.
But we are also interested in how we might work with third party services. For example...

future maybe?
What about photos for Flickr, or elsewhere?
Or...

future maybe?
Data from Last.FM - we could include similar artists or Top 10 tracks (attention data).

future maybe?
Or news from blogs - via
Technorati

sources?
biographies - wikipedia
photos - flickr, smugmug, photobucket etc.
music metadata [including links] - musicbrainz
blogs - technorati, google
attention data - last.fm
audio and video - ???
But there are a number of sources for this data - what should which use? which content areas should we consider? What criteria
could we use to make a selection?

possible selection criteria
technical feasibility
unique content
best of breed
license to use & downstream rights for content
terms of use for api
existing moderation/ filters
non-commercial
Selection criteria might include... what else? are these right?