1. How to Get the Right Digital
Influencers for Your Brand

2. Digital influencers are
trendsetters, the people others
look to for inspiration

3. They’re effective. According to a 2012
Nielsen study, 92% of people surveyed
said they trusted paid media, such as
referrals, over other advertising.

4. But how can you identify the best
influencers for your brand?

5. Relevance
Their interests align with your
target customers segments

6. Reach
They have a substantial
following, at least within your
target demographic

7. Resonance
Their status inspires others to
mimic them

8. Gender, location, and frequency
of social posting are all important
to consider

9. Finding people who are already
fans on social media is a good
starting point

10. Personalization is critical in
your outreach to influencers
Maintain relationships with fans on social
media, even outside promotions

11. Remember, influencers are
not brand ambassadors
They’re independent entities in a mutually
beneficial relationship with your brand

12. If you’re interested in recruiting
ambassadors, Pulse Ambassadors can
help you. Check us out today!

13. About ReadyPulse
We deliver social proof on-demand and at scale
For more information, contact us at
readypulse.com
contact@readypulse.com
@readypulse