1. Offline or Online Marketing Which is
Better For Your Business?
1 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk

2. Offline or online marketing? A question many local business owners are asking themselves. When in the
current economy every new client acquisition is welcomed with open arms.
Well the quick answer is both. No I am not sitting on the fence. Marketing full stop, is the growth engine
of your business. It is your way of connecting with your clients. Remember marketing has to happen
before the selling can start.
I will not bore you with a marketing definition. The basics are marketing is a process where you
communicate with a specific market about your products and services that fulfill the said markets wants
or needs.
There in lies your answer. Marketing is all about communication. The great thing is there are many
vehicles. Through a website or blog, by networking events, direct mail, referrals, speaking engagements,
Trade stands to name just a few.
The trick is to carry out a number of activities and test and measure each. They don’t have to cost a
fortune. It is true that more people search online than ever before and potentially more than 75% of your
customer base will.
An online presence does not need to cost the earth. Nor does a simple direct mail flyer. We personally
find suppliers from all routes. Ironically though we always search for them on line to find out more about
them. What there company stands for, testimonials etc. It is a fact that having an online presence
somehow gives a company more credibility. For the consumer more confidence as well.
So what could your next steps be? Well why not pick just two online strategies and two offline. Set
yourself an outcome with each and a time frame and then go for it. Review what has worked and then
rinse and repeat!
Best Wishes
Denise and Sharon
2 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk

3. About Fast Track Your Sales
We are a web marketing company based in the UK we help our clients get more sales
leads.
We provide a range of services:
 Marketing and Sales Strategy
 Product Launch Planning and implementation
 Copywriting
 Sales letter creation
 Lead Generation Website
 Affordable Websites
 SEO
 Social Media Marketing
To find out more either email us or call us at the numbers below
Email: support[at]fasttrackyoursales[dot]co.uk
Tel: 08452570073
3 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk