Seo terminology

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Seo terminology

  1. 1. SEO Terminology? What the!*(Does That Mean ?1 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  2. 2. SEO Terminology ? What the !*( Does That Mean ? Common SEO Terms You Should KnowAs Search Engine Optimization is highly technical, there are many specialized terms used when discussingthis topic. I’ll list some of the most commonly misunderstood terms below, starting with SEO/SEM (andthe difference between them).1. SEO/SEMSEO stands for “Search Engine Optimization.” It’s a set of techniques used by a SEO Consultant toimprove your website’s rankings in the search engines for a particular set of keywords, or keywordphrases. (more on this topic in a bit)SEM stands for “Search Engine Marketing” and is being used more and more by search engineprofessionals. In addition to the standard SEO techniques, SEM Consultants also specialize in:• Creating Pay-Per-Click Campaigns on the search engine of your choice… primarily Google, Yahoo andBing.• Buying paid “inclusions” from the search engines. This is paying a search engine company for aguarantee that your website will be included in their search results.2. SERPsSERPs stands for “Search Engine Results Pages.” It’s the page that is returned whenever someoneconducts a search through a search engine.SEO techniques are used to improve your web page’s ranking amongst the other “organic” listings in theSERPs with the ultimate goal of increasing targeted website traffic.3. Keyword PhraseIt’s extremely important that you grasp the concept of the “keyword phrase” as it is the backbone ofSEO. A keyword, or keyword phrase, is the word(s) entered into the search box by an internet user. 2 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  3. 3. As the search engines return the web pages they believe to be most relevant for the keyword phraseentered, it’s vital that you understand the concept and do your best to optimize your pages for thekeyword phrases you want to be found for.4. BacklinksLast, but not least, is the subject of backlinks. Most SEO Consultants agree that the creation of backlinks(aka links, link building, one-way links, etc.) that point to your pages should be your primary objective.You need to build quality links, that contain your targeted keyword phrases and you need to do this onan ongoing basis. SEO is not a “once and done” type of activity, it requires continualimprovement/management to be truly effective.Tomorrow we will talk about some of the common mistakes to avoid! there are lots To help we willgive you the 3 biggest problems that people face.Best WishesDenise and Sharon 3 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  4. 4. About Fast Track Your SalesWe are a web marketing company based in the UK we help our clients get more salesleads.We provide a range of services:  Marketing and Sales Strategy  Product Launch Planning and implementation  Copywriting  Sales letter creation  Lead Generation Website  Affordable Websites  SEO  Social Media MarketingTo find out more either email us or call us at the numbers belowEmail: support[at]fasttrackyoursales[dot]co.ukTel: 08452570073 4 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk

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