1. OUTSOURCING VS
IN-HOUSE
A. Cretel/ D. Francoise/ L. Vaghela

2. Outsourcing Event
services in the Banking
Industry

3. The banking sector: A
golden mine
✦ More dynamic sector
✦ Range of different
events
✦ Different target
audience

4. Understand the choice to outsource
or do it in-house
Understand the outsourcing
process and its benefit

5. Outsourcing ...
✦ Cost saving
✦ Technology advancement
✦ Specialised service selection
✦ Increase margin/ cost reduction

6. What the big heads SAID
Provide organisational flexibility
(Das et al, 1998; Häussler, 2006)
Potential to deliver extraordinary
business value
(IBM, 2008)
Improvement of the company’s
performance
(First (n.d);8

7. What the managers
really have to say...

8. pany
om file
C o
pr
Event
organisation
Choi
ce in
VS o hous
utso e
urce

9. What we found

10. Variety of events
✦ Client events (70-80% of total)
✦ Staff events (incentive, team
building, conventions)
✦ Events sponsored by the bank
From 5 to 33 000 people

11. Events a strategic
communication tool
✦Fully integrated in the
communication and
marketing strategy
✦ Events seen as
‘complementary activities’

12. A Dedicated team
✦ Organised in-house
✦ A full time team dedicated
to the event
implementation
✦ A budget annually revised
and variable

13. A process to follow
BID
Embleton and Wright (1998)

14. Reality and expectations
✦ Very rare
✦ Looking for know- how
✦ Wide network

15. BUT

16. SECRET...
✦ Never fully outsource
✦ Security
✦ Financial constraints

17. Savings or not Savings
Not cost saving
but
TIME SAVING!!!!

18. Company’s image
✦ Be more competitive
✦ Make improvements

19. BUT

20. The risks...
✦ Service control
✦ Quality decrease
✦ Suppliers’
dependency

21. What about recession....
✦ Change in the organisation
✦ Change in the process and
the demand

22. Plus plus
IN HOUSE OUTSOURCE
Control
Time saving
Confidentiality New vision
Financial constraints Professional input
Consulting position

23. To sum up...
✦ Not cost effective
✦ In house for:
✦Confidentiality
✦Money saving
✦Level of quality

24. To sum up...
✦Limit of in-house capacity
✦ Outsource, access to:
✦ Expertise
✦ Up to date knowledge of the
industry

25. The good recipe...
✦ WHILE ANSWERING A BID:
✦ Think about the coherency
✦ Think about the process
✦ CREATIVITY
✦ Show the network and the know-
how
✦ Propose innovative solutions
✦ Do not over used the solution

26. ... In action
✦ WHILE IMPLEMENTING
THE EVENT
✦Avoid delays
✦Keep the in-house team involve
during the whole process
✦ Check your own providers
quality
✦ Respect the bank
confidentiality
✦ Be pro-active and reactive

27. Thank you for your
attention.... now let’s
outsource the debate???